Brandwave

How popular isLe Creuset?

In September 2026, people searched for Le Creuset by name about 1.6 million times worldwide, about the same as the previous year. These searches made up 59.3% of all global premium cookware brand searches, placing Le Creuset first out of nine brands. When we asked both ChatGPT and Google AI Overviews about premium cookware brands, Le Creuset appeared in all answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Le Creuset is the most searched of 9 competitors and the third most recommended in AI answers.

  1. Le CreusetShare of searches 59.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. HexCladShare of searches 12.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Made InShare of searches 8.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  4. Our PlaceShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. All-CladShare of searches 5.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top premium cookware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Le Creuset appeared in all five answers. Le Creuset is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. All-Clad1st
  2. Demeyere2nd
  3. Le Creuset3rd
  4. Hestan4th
  5. Made In5th
  6. Fissler6th
  7. Caraway7th
  8. HexClad–
  9. Our Place–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • All-Clad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Made In4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Demeyere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hestan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fissler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Caraway1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Our Place0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about premium cookware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which premium cookware brands compete with Le Creuset?

Le Creuset against premium cookware brands worldwide, by month

Share of searches by month for Le Creuset, HexClad, Made In, Our Place, All-Clad, Fissler, Caraway. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetHexCladMade InOur PlaceAll-CladFisslerCarawayDemeyereHestan
Oct 202554.6%15.6%7.6%7.9%7.1%3.3%2.2%1.2%0.36%
Nov 202544.6%22.1%8.9%9.5%7.6%2.7%3.3%0.99%0.36%
Dec 202548.5%18.9%7.9%9.5%8.3%2%3.6%0.88%0.39%
Jan 202650.1%15.3%9.2%9%8.5%3%3%1.4%0.4%
Feb 202651.9%15.4%8.9%7.3%8.3%3.9%2.6%1.4%0.34%
Mar 202653.2%13.4%8.5%9%7.4%3.9%2.6%1.4%0.43%
Apr 202653.3%15.3%7%10.4%7%3.2%2.2%1.2%0.53%
May 202652.1%15.4%8.9%7.9%7.3%3.9%2.6%1.4%0.42%
Jun 202652%13.1%8.3%7.8%12.6%2.6%2.1%1.2%0.35%
Jul 202655.4%14.5%8.9%7.2%7.2%2.7%2.3%1.2%0.45%
Aug 202654.5%13.7%8.7%8.3%6.7%3.3%2.7%1.5%0.54%
Sep 202659.3%12.1%8.3%7.6%5.7%2.9%2.4%1.3%0.39%

  1. 1.Le Creuset

    59.3%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +4.8 points.

  2. 2.HexClad

    12.1%

    Held 2nd. 307K estimated branded searches, -0.03% vs prior month. Share -1.6 points.

  3. 3.Made In

    8.3%

    Held 3rd. 209K estimated branded searches, +6.9% vs prior month. Share -0.5 points.

  4. 4.Our Place

    7.6%

    Held 4th. 193K estimated branded searches, +3.9% vs prior month. Share -0.7 points.

  5. 5.All-Clad

    5.7%

    Held 5th. 143K estimated branded searches, -4.9% vs prior month. Share -1.1 points.

  6. 6.Fissler

    2.9%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Caraway

    2.4%

    Held 7th. 60.6K estimated branded searches, +0.03% vs prior month. Share -0.3 points.

  8. 8.Demeyere

    1.3%

    Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.Hestan

    0.39%

    Held 9th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Le Creuset and its closest rivals

Every comparison with Le Creuset

37 comparisons

How has branded search demand for Le Creuset changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Le Creuset worldwide held steady at 1.6M.
  • Across the 12 months ending September 2026, Le Creuset’s share of searches among premium cookware brands worldwide increased from 54.6% to 59.3%.
  • Across the 12 months ending September 2026, Le Creuset’s share of searches among premium cookware brands worldwide peaked at 59.3% in September 2026 and was lowest at 44.6% in November 2025.

How did search popularity change for premium cookware brands worldwide in September 2026?

5 changes

  1. In September 2026, Le Creuset gained share of searches among premium cookware brands worldwide, from 54.5% to 59.3%.

  2. In September 2026, HexClad lost share of searches among premium cookware brands worldwide, from 13.7% to 12.1%.

  3. In September 2026, All-Clad lost share of searches among premium cookware brands worldwide, from 6.7% to 5.7%.

  4. In September 2026, Our Place lost share of searches among premium cookware brands worldwide, from 8.3% to 7.6%.

  5. Estimated monthly branded searches for Fissler worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are Le Creuset’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Le Creuset’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • le creuset
  • le creuset dutch oven

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How the Brand Demand Index is measured

Where does Le Creuset compete?

Le Creuset is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Measuring spoons brands1st of 642.5%Show ranking
Measuring cups brands1st of 749.3%Show ranking
Bakeware brands1st of 1150.1%Show ranking
Frying pan brands1st of 1055.6%Show ranking
Cookware brands1st of 757.3%Show ranking
Premium cookware brands1st of 959.3%Shown above
Induction pans brands1st of 759.7%Show ranking
Griddle pan brands1st of 959.7%Show ranking
Pots and pans brands1st of 963.5%Show ranking
Saute pan brands1st of 668.8%Show ranking
Grill pan brands1st of 1069.5%Show ranking
Loaf pan brands1st of 875.3%Show ranking
Roasting dish brands1st of 580.8%Show ranking
Turkey roaster brands1st of 481.1%Show ranking
Roasting pan brands1st of 681.3%Show ranking
Cast iron skillet brands1st of 485.8%Show ranking
Dutch oven brands1st of 1155.4%Show ranking
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