Brandwave

Bakeware brands:Which brands are most popular in search?

In August 2026, Le Creuset was the most searched among bakeware brands worldwide, with an estimated 1.2M branded searches and 78.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Le Creuset78.9%
  2. Pyrex13%
  3. Wiltshire7.1%
  4. USA Pan0.64%
  5. Baker's Secret0.16%
  6. Chicago Metallic0.16%

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Share of SearchLeaderboard

Compare the bakeware brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bakeware brands worldwide, by month

Share of Search by month for Le Creuset, Pyrex, Wiltshire. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetPyrexWiltshireUSA PanBaker's SecretChicago Metallic
Oct 202584.6%9.3%5.1%0.68%0.11%0.16%
Nov 202588.2%7.9%2.9%0.71%0.09%0.11%
Dec 202588.1%7.9%2.9%0.87%0.11%0.14%
Jan 202682.8%11.1%5%0.82%0.13%0.16%
Feb 202681.8%11.1%6.1%0.81%0.11%0.19%
Mar 202680.7%10.9%7.3%0.8%0.13%0.19%
Apr 202681.9%11.1%6.1%0.66%0.13%0.16%
May 202680.8%10.9%7.3%0.66%0.16%0.16%
Jun 202682%11.1%6.1%0.54%0.13%0.16%
Jul 202681.9%11.1%6.1%0.66%0.13%0.16%
Aug 202678.9%13%7.1%0.64%0.16%0.16%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Le Creuset

    78.9%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -3 points.

  2. 2.Pyrex

    13%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +1.9 points.

  3. 3.Wiltshire

    7.1%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +1 points.

  4. 4.USA Pan

    0.64%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Baker's Secret

    0.16%

    Moved from 6th to 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  6. 6.Chicago Metallic

    0.16%

    Moved from 5th to 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among bakeware brands worldwide?

In August 2026, Le Creuset was the most searched among bakeware brands worldwide, with an estimated 1.2M branded searches and 78.9% estimated Share of Search within this set. Pyrex is in 2nd place, 65.9 percentage points behind at 13% Share of Search.

Global bakeware brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Le Creuset84.6% → 78.9%88.2%Nov 202578.9%Aug 20261st
Pyrex9.3% → 13%13%Aug 20267.9%Dec 20252nd
Wiltshire5.1% → 7.1%7.3%May 20262.9%Dec 20253rd
USA Pan0.68% → 0.64%0.87%Dec 20250.54%Jun 20264th
Baker's Secret0.11% → 0.16%0.16%May 20260.09%Nov 20256th → 5th
Chicago Metallic0.16%0.19%Feb 20260.11%Nov 20255th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Le Creuset’s estimated Share of Search among bakeware brands worldwide decreased from 84.6% to 78.9%.
  • Across the 11 months ending August 2026, Pyrex’s estimated Share of Search among bakeware brands worldwide increased from 9.3% to 13%.
  • Across the 11 months ending August 2026, Wiltshire’s estimated Share of Search among bakeware brands worldwide increased from 5.1% to 7.1%.
  • Across the 11 months ending August 2026, Le Creuset’s estimated Share of Search among bakeware brands worldwide peaked at 88.2% in November 2025 and was lowest at 78.9% in August 2026.
  • Across the 11 months ending August 2026, Pyrex’s estimated Share of Search among bakeware brands worldwide peaked at 13% in August 2026 and was lowest at 7.9% in December 2025.
  • Across the 11 months ending August 2026, Wiltshire’s estimated Share of Search among bakeware brands worldwide peaked at 7.3% in May 2026 and was lowest at 2.9% in December 2025.
  • Across the 11 months ending August 2026, Baker's Secret rose from 6th to 5th among bakeware brands worldwide.
  • Across the 11 months ending August 2026, Chicago Metallic fell from 5th to 6th among bakeware brands worldwide.
  • Across the 11 months ending August 2026, USA Pan held steady: its estimated Share of Search among bakeware brands worldwide moved less than 0.5 percentage points.

How did search popularity change for bakeware brands worldwide in August 2026?

  1. In August 2026, Pyrex gained estimated Share of Search among bakeware brands worldwide, from 11.1% to 13%.

  2. In August 2026, Wiltshire gained estimated Share of Search among bakeware brands worldwide, from 6.1% to 7.1%.

  3. In August 2026, Le Creuset lost estimated Share of Search among bakeware brands worldwide, from 81.9% to 78.9%.

  4. In August 2026, Baker's Secret rose from 6th to 5th among bakeware brands worldwide.

  5. In August 2026, Chicago Metallic fell from 5th to 6th among bakeware brands worldwide.

  6. Estimated monthly branded searches for USA Pan worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

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