USA Pan vs Wiltshire:Which is more popular by branded search?
In August 2026, Wiltshire had more branded searches than USA Pan among bakeware brands worldwide. Wiltshire was estimated to have 110K branded searches compared to USA Pan’s 9.9K, and held a 7.1% Share of Search versus USA Pan’s 0.64%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, USA Pan or Wiltshire?
Compare the bakeware brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wiltshire, USA Pan. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Pyrex | Wiltshire | USA Pan | Baker's Secret | Chicago Metallic |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 9.3% | 5.1% | 0.68% | 0.11% | 0.16% |
| Nov 2025 | 88.2% | 7.9% | 2.9% | 0.71% | 0.09% | 0.11% |
| Dec 2025 | 88.1% | 7.9% | 2.9% | 0.87% | 0.11% | 0.14% |
| Jan 2026 | 82.8% | 11.1% | 5% | 0.82% | 0.13% | 0.16% |
| Feb 2026 | 81.8% | 11.1% | 6.1% | 0.81% | 0.11% | 0.19% |
| Mar 2026 | 80.7% | 10.9% | 7.3% | 0.8% | 0.13% | 0.19% |
| Apr 2026 | 81.9% | 11.1% | 6.1% | 0.66% | 0.13% | 0.16% |
| May 2026 | 80.8% | 10.9% | 7.3% | 0.66% | 0.16% | 0.16% |
| Jun 2026 | 82% | 11.1% | 6.1% | 0.54% | 0.13% | 0.16% |
| Jul 2026 | 81.9% | 11.1% | 6.1% | 0.66% | 0.13% | 0.16% |
| Aug 2026 | 78.9% | 13% | 7.1% | 0.64% | 0.16% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the USA Pan and Wiltshire comparison changed over the last 12 months?
3 findings
- Wiltshire was ahead of USA Pan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, USA Pan’s estimated Share of Search among bakeware brands worldwide moved from 0.68% to 0.64%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 11 months ending August 2026, Wiltshire’s estimated Share of Search among bakeware brands worldwide moved from 5.1% to 7.1%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for bakeware brands worldwide in August 2026?
2 changes
In August 2026, Wiltshire gained estimated Share of Search among bakeware brands worldwide, from 6.1% to 7.1%.
Estimated monthly branded searches for USA Pan worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using USA Pan’s and Wiltshire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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