How popular isWiltshire in search?
In August 2026, there were an estimated 110K branded searches for Wiltshire worldwide which is up 21.5% over the last 11 months. Wiltshire holds 7.1% estimated Share of Search among bakeware brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Le Creuset78.9%
Pyrex13%Wiltshire7.1%
- USA Pan0.64%
- Baker's Secret0.16%
- Chicago Metallic0.16%
Follow Wiltshire and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which bakeware brands compete with Wiltshire?
Share of Search by month for Le Creuset, Pyrex, Wiltshire. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Pyrex | Wiltshire | USA Pan | Baker's Secret | Chicago Metallic |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 9.3% | 5.1% | 0.68% | 0.11% | 0.16% |
| Nov 2025 | 88.2% | 7.9% | 2.9% | 0.71% | 0.09% | 0.11% |
| Dec 2025 | 88.1% | 7.9% | 2.9% | 0.87% | 0.11% | 0.14% |
| Jan 2026 | 82.8% | 11.1% | 5% | 0.82% | 0.13% | 0.16% |
| Feb 2026 | 81.8% | 11.1% | 6.1% | 0.81% | 0.11% | 0.19% |
| Mar 2026 | 80.7% | 10.9% | 7.3% | 0.8% | 0.13% | 0.19% |
| Apr 2026 | 81.9% | 11.1% | 6.1% | 0.66% | 0.13% | 0.16% |
| May 2026 | 80.8% | 10.9% | 7.3% | 0.66% | 0.16% | 0.16% |
| Jun 2026 | 82% | 11.1% | 6.1% | 0.54% | 0.13% | 0.16% |
| Jul 2026 | 81.9% | 11.1% | 6.1% | 0.66% | 0.13% | 0.16% |
| Aug 2026 | 78.9% | 13% | 7.1% | 0.64% | 0.16% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.9% | 1.2M | 0% | -3 points | |
| 2, held 2nd | 13% | 201K | +21.8% | +1.9 points | |
| 3, held 3rd | 7.1% | 110K | +21.5% | +1 points | |
| 4, held 4th | 0.64% | 9.9K | 0% | 0 points | |
| 5, moved from 6th to 5th | 0.16% | 2.4K | +26.3% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.16% | 2.4K | 0% | 0 pointsmoved from 5th to 6th |
78.9%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -3 points.
2.
Pyrex13%
Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +1.9 points.
7.1%
Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +1 points.
4.USA Pan
0.64%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
0.16%
Moved from 6th to 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.
0.16%
Moved from 5th to 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Wiltshire and its closest rivals
How has branded search demand for Wiltshire changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wiltshire worldwide rose from 90.5K to 110K.
- Across the 11 months ending August 2026, Wiltshire’s estimated Share of Search among bakeware brands worldwide increased from 5.1% to 7.1%.
- Across the 11 months ending August 2026, Wiltshire’s estimated Share of Search among bakeware brands worldwide peaked at 7.3% in May 2026 and was lowest at 2.9% in December 2025.
How did search popularity change for bakeware brands worldwide in August 2026?
6 changes
In August 2026, Pyrex gained estimated Share of Search among bakeware brands worldwide, from 11.1% to 13%.
In August 2026, Wiltshire gained estimated Share of Search among bakeware brands worldwide, from 6.1% to 7.1%.
In August 2026, Le Creuset lost estimated Share of Search among bakeware brands worldwide, from 81.9% to 78.9%.
In August 2026, Baker's Secret rose from 6th to 5th among bakeware brands worldwide.
In August 2026, Chicago Metallic fell from 5th to 6th among bakeware brands worldwide.
Estimated monthly branded searches for USA Pan worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How is Wiltshire measured?
Brandwave collects information about searches that people make online using Wiltshire’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wiltshire
Do you work for Wiltshire? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Wiltshire your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.