How popular isWiltshire in search?
In September 2026, there were an estimated 90.5K branded searches for Wiltshire worldwide which is up 22.3% over the last 12 months. Wiltshire holds 4.6% estimated Share of Search among cutlery brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
KitchenAid44.7%
Victorinox22.9%
Tramontina15.2%
ZWILLING12.5%Wiltshire4.6%
Wusthof0.08%
GLOBAL0.04%
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Which cutlery brands compete with Wiltshire?
Share of Search by month for KitchenAid, Victorinox, Tramontina, ZWILLING, Wiltshire. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Victorinox | Tramontina | ZWILLING | Wiltshire | Wusthof | GLOBAL |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 22.4% | 12.1% | 10% | 3% | 0.33% | 0.04% |
| Nov 2025 | 59.1% | 16.5% | 10.9% | 11% | 2.2% | 0.29% | 0.04% |
| Dec 2025 | 57.6% | 19.9% | 8.8% | 10.9% | 2.2% | 0.53% | 0.05% |
| Jan 2026 | 53% | 18.4% | 12.2% | 12.3% | 3.7% | 0.4% | 0.04% |
| Feb 2026 | 52.7% | 18.2% | 12.1% | 12.1% | 4.4% | 0.49% | 0.04% |
| Mar 2026 | 49.3% | 20.8% | 13.8% | 11.3% | 4.2% | 0.56% | 0.04% |
| Apr 2026 | 50.9% | 17.8% | 14.5% | 11.8% | 4.3% | 0.58% | 0.03% |
| May 2026 | 44.6% | 22.9% | 15.2% | 12.5% | 4.6% | 0.27% | 0.04% |
| Jun 2026 | 45.4% | 23.5% | 15.6% | 10.5% | 4.7% | 0.23% | 0.04% |
| Jul 2026 | 45.3% | 23.5% | 15.6% | 10.5% | 4.7% | 0.34% | 0.04% |
| Aug 2026 | 45.1% | 23.2% | 15.4% | 10.3% | 5.6% | 0.28% | 0.04% |
| Sep 2026 | 44.7% | 22.9% | 15.2% | 12.5% | 4.6% | 0.08% | 0.04% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.7% | 884K | 0% | -0.5 points | |
| 2, held 2nd | 22.9% | 454K | -0.18% | -0.3 points | |
| 3, held 3rd | 15.2% | 301K | 0% | -0.2 points | |
| 4, held 4th | 12.5% | 247K | +22.3% | +2.2 points | |
| 5, held 5th | 4.6% | 90.5K | -17.7% | -1 points | |
| 6, held 6th | 0.08% | 1.6K | -70.4% | -0.2 points | |
| 7, held 7th | 0.04% | 880 | 0% | 0 points |
44.7%
Held 1st. 884K estimated branded searches, 0% vs prior month. Share -0.5 points.
22.9%
Held 2nd. 454K estimated branded searches, -0.18% vs prior month. Share -0.3 points.
15.2%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
ZWILLING12.5%
Held 4th. 247K estimated branded searches, +22.3% vs prior month. Share +2.2 points.
4.6%
Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -1 points.
6.
Wusthof0.08%
Held 6th. 1.6K estimated branded searches, -70.4% vs prior month. Share -0.2 points.
7.
GLOBAL0.04%
Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Wiltshire and its closest rivals
How has branded search demand for Wiltshire changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wiltshire worldwide rose from 74K to 90.5K.
- Across the 12 months ending September 2026, Wiltshire’s estimated Share of Search among cutlery brands worldwide increased from 3% to 4.6%.
- Across the 12 months ending September 2026, Wiltshire’s estimated Share of Search among cutlery brands worldwide peaked at 5.6% in August 2026 and was lowest at 2.2% in December 2025.
How did search popularity change for cutlery brands worldwide in September 2026?
5 changes
In September 2026, ZWILLING gained estimated Share of Search among cutlery brands worldwide, from 10.3% to 12.5%.
In September 2026, Wiltshire lost estimated Share of Search among cutlery brands worldwide, from 5.6% to 4.6%.
KitchenAid’s estimated Share of Search among cutlery brands worldwide has lost ground for 3 months in a row, from 45.4% to 44.7% in September 2026.
Victorinox’s estimated Share of Search among cutlery brands worldwide has lost ground for 3 months in a row, from 23.5% to 22.9% in September 2026.
Estimated monthly branded searches for Wusthof worldwide fell 80.2% over 12 measured months, from 8.1K to 1.6K in September 2026.
Where does Wiltshire compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bakeware brands | 5th of 8 | 3.1% | Show ranking |
| Cutlery brands | 5th of 7 | 4.6% | Shown above |
How is Wiltshire measured?
Brandwave collects information about searches that people make online using Wiltshire’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wiltshire
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Is Wiltshire your brand?
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