Baker's Secret vs Wiltshire:Which is searched more?
In August 2026, Wiltshire had more branded searches than Baker's Secret among bakeware brands worldwide. Wiltshire was estimated to have 110K branded searches compared to Baker's Secret’s 2.8K, and held a 7.1% Share of Search versus Baker's Secret’s 0.18%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Baker's Secret or Wiltshire?
Compare the bakeware brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wiltshire, Baker's Secret. The figures are in the table below the chart.
View monthly share of search table
| Month | Wiltshire | Baker's Secret |
|---|---|---|
| Oct 2025 | 5.1% | 0.12% |
| Nov 2025 | 2.9% | 0.11% |
| Dec 2025 | 2.9% | 0.13% |
| Jan 2026 | 5% | 0.15% |
| Feb 2026 | 6.1% | 0.13% |
| Mar 2026 | 7.3% | 0.15% |
| Apr 2026 | 6.1% | 0.15% |
| May 2026 | 7.3% | 0.18% |
| Jun 2026 | 6.1% | 0.15% |
| Jul 2026 | 6.1% | 0.15% |
| Aug 2026 | 7.1% | 0.18% |
| Sep 2026 | — | — |
How has the Baker's Secret and Wiltshire comparison changed over the last 12 months?
3 findings
- Wiltshire was ahead of Baker's Secret in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Baker's Secret’s estimated Share of Search among bakeware brands worldwide moved from 0.12% to 0.18%, and its estimated monthly branded searches moved from 2.2K to 2.8K.
- Across the 11 months ending August 2026, Wiltshire’s estimated Share of Search among bakeware brands worldwide moved from 5.1% to 7.1%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for bakeware brands worldwide in August 2026?
2 changes
In August 2026, Wiltshire gained estimated Share of Search among bakeware brands worldwide, from 6.1% to 7.1%.
In August 2026, Baker's Secret rose from 6th to 5th among bakeware brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Baker's Secret’s and Wiltshire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baker's Secret
3 branded search terms
- baker s secret
- baker's secret
- bakerssecret
Wiltshire
1 branded search term
- wiltshire
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