Oneida vs Wiltshire:Which is searched more?
In September 2026, Wiltshire had more branded searches than Oneida among cutlery brands worldwide. Wiltshire had about 90,500 branded searches, while Oneida had 8,100. Wiltshire made up 4.2% of all cutlery brand searches we track, and Oneida accounted for 0.37%. These are worldwide searches for English-language branded terms.
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Is Oneida or Wiltshire more popular in search?
Compare the cutlery brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Wiltshire, Oneida. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Victorinox | Tramontina | ZWILLING | WMF | Wiltshire | Robert Welch | Oneida | Wusthof | GLOBAL |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 20.5% | 11.1% | 9.1% | 7.4% | 2.7% | 0.45% | 0.37% | 0.3% | 0.03% |
| Nov 2025 | 52.9% | 14.7% | 9.8% | 9.8% | 9.8% | 2% | 0.39% | 0.32% | 0.26% | 0.03% |
| Dec 2025 | 52.5% | 18.1% | 8% | 9.9% | 8% | 2% | 0.48% | 0.4% | 0.48% | 0.04% |
| Jan 2026 | 47.7% | 16.6% | 11% | 11.1% | 9% | 3.3% | 0.54% | 0.44% | 0.36% | 0.04% |
| Feb 2026 | 47.5% | 16.4% | 10.9% | 10.9% | 8.9% | 4% | 0.54% | 0.29% | 0.44% | 0.04% |
| Mar 2026 | 44.8% | 18.9% | 12.5% | 10.3% | 8.4% | 3.8% | 0.5% | 0.34% | 0.5% | 0.04% |
| Apr 2026 | 43% | 15% | 12.2% | 10% | 14.9% | 3.7% | 0.4% | 0.33% | 0.49% | 0.03% |
| May 2026 | 40.8% | 20.9% | 13.9% | 11.4% | 7.6% | 4.2% | 0.56% | 0.37% | 0.25% | 0.03% |
| Jun 2026 | 41.4% | 21.5% | 14.3% | 9.6% | 7.8% | 4.3% | 0.47% | 0.38% | 0.21% | 0.03% |
| Jul 2026 | 41.3% | 21.5% | 14.3% | 9.6% | 7.8% | 4.3% | 0.57% | 0.38% | 0.31% | 0.03% |
| Aug 2026 | 41.2% | 21.2% | 14.1% | 9.4% | 7.7% | 5.1% | 0.56% | 0.38% | 0.25% | 0.04% |
| Sep 2026 | 40.9% | 21% | 13.9% | 11.4% | 7.6% | 4.2% | 0.46% | 0.37% | 0.07% | 0.04% |
How has the Oneida and Wiltshire comparison changed over the last 12 months?
3 findings
- Wiltshire was ahead of Oneida in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oneida’s share of searches among cutlery brands worldwide held steady at 0.37%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Wiltshire’s share of searches among cutlery brands worldwide moved from 2.7% to 4.2%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for cutlery brands worldwide in September 2026?
2 changes
In September 2026, Wiltshire lost share of searches among cutlery brands worldwide, from 5.1% to 4.2%.
Estimated monthly branded searches for Oneida worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Oneida’s and Wiltshire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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