How popular isTramontina in search?
In September 2026, there were an estimated 301K branded searches for Tramontina worldwide which held steady over the last 12 months. Tramontina holds 9% estimated Share of Search among bakeware brands worldwide and is ranked 3rd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
Le Creuset44.8%
KitchenAid38.1%
Tramontina9%
Pyrex4.9%Wiltshire2.7%
USA Pan0.36%
Baker's Secret0.08%- Chicago Metallic0.07%
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Which bakeware brands compete with Tramontina?
Share of Search by month for Le Creuset, KitchenAid, Tramontina, Pyrex, Wiltshire. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | KitchenAid | Tramontina | Pyrex | Wiltshire | USA Pan | Baker's Secret | Chicago Metallic |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 47% | 7.7% | 4.2% | 1.9% | 0.31% | 0.06% | 0.07% |
| Nov 2025 | 38.1% | 50.5% | 6.3% | 3.4% | 1.3% | 0.31% | 0.05% | 0.05% |
| Dec 2025 | 38.3% | 51.4% | 5.1% | 3.4% | 1.3% | 0.38% | 0.06% | 0.06% |
| Jan 2026 | 38.2% | 46.2% | 7.7% | 5.1% | 2.3% | 0.38% | 0.07% | 0.07% |
| Feb 2026 | 38.2% | 45.6% | 7.7% | 5.2% | 2.8% | 0.38% | 0.06% | 0.09% |
| Mar 2026 | 36.9% | 45.7% | 9.1% | 5% | 2.7% | 0.37% | 0.07% | 0.09% |
| Apr 2026 | 37.4% | 45.1% | 9.2% | 5.1% | 2.8% | 0.3% | 0.07% | 0.07% |
| May 2026 | 39.5% | 41.9% | 9.8% | 5.3% | 2.9% | 0.32% | 0.09% | 0.08% |
| Jun 2026 | 41.3% | 39.4% | 10.2% | 5.6% | 3.1% | 0.27% | 0.08% | 0.08% |
| Jul 2026 | 40.4% | 40.7% | 10% | 5.5% | 3% | 0.33% | 0.07% | 0.08% |
| Aug 2026 | 39.8% | 39.8% | 9.8% | 6.6% | 3.6% | 0.32% | 0.09% | 0.08% |
| Sep 2026 | 44.8% | 38.1% | 9% | 4.9% | 2.7% | 0.36% | 0.08% | 0.07% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 44.8% | 1.5M | +23% | +5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 38.1% | 1.3M | +4.5% | -1.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 9% | 301K | 0% | -0.8 points | |
| 4, held 4th | 4.9% | 165K | -17.9% | -1.6 points | |
| 5, held 5th | 2.7% | 90.5K | -17.7% | -0.9 points | |
| 6, held 6th | 0.36% | 12.1K | +22.2% | 0 points | |
| 7, held 7th | 0.08% | 2.7K | -2.5% | 0 points | |
| 8, held 8th | 0.07% | 2.4K | 0% | 0 points |
44.8%
Moved from 2nd to 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5 points.
38.1%
Moved from 1st to 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share -1.7 points.
9%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.8 points.
4.
Pyrex4.9%
Held 4th. 165K estimated branded searches, -17.9% vs prior month. Share -1.6 points.
2.7%
Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.9 points.
6.
USA Pan0.36%
Held 6th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.
0.08%
Held 7th. 2.7K estimated branded searches, -2.5% vs prior month. Share 0 points.
0.07%
Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Tramontina and its closest rivals
Every comparison with Tramontina
15 comparisons
- KitchenAid vs Tramontina
- Le Creuset vs Tramontina
- HexClad vs Tramontina
- Tramontina vs Victorinox
- Tramontina vs ZWILLING
- Cuisinart vs Tramontina
- Pyrex vs Tramontina
- Staub vs Tramontina
- Tramontina vs Wiltshire
- Caraway vs Tramontina
- Tramontina vs Wusthof
- GLOBAL vs Tramontina
- Tramontina vs USA Pan
- Baker's Secret vs Tramontina
- Chicago Metallic vs Tramontina
How has branded search demand for Tramontina changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tramontina worldwide held steady at 301K.
- Across the 12 months ending September 2026, Tramontina’s estimated Share of Search among bakeware brands worldwide increased from 7.7% to 9%.
- Across the 12 months ending September 2026, Tramontina’s estimated Share of Search among bakeware brands worldwide peaked at 10.2% in June 2026 and was lowest at 5.1% in December 2025.
How did search popularity change for bakeware brands worldwide in September 2026?
6 changes
In September 2026, Le Creuset overtook KitchenAid to become the leader among bakeware brands worldwide, with 44.8% estimated Share of Search.
In September 2026, KitchenAid lost estimated Share of Search among bakeware brands worldwide, from 39.8% to 38.1%.
In September 2026, Pyrex lost estimated Share of Search among bakeware brands worldwide, from 6.6% to 4.9%.
In September 2026, Wiltshire lost estimated Share of Search among bakeware brands worldwide, from 3.6% to 2.7%.
In September 2026, Tramontina lost estimated Share of Search among bakeware brands worldwide, from 9.8% to 9%.
Estimated monthly branded searches for Baker's Secret worldwide rose 26.3% over 12 measured months, from 2.2K to 2.7K in September 2026.
Where does Tramontina compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bakeware brands | 3rd of 8 | 9% | Shown above |
| Cutlery brands | 3rd of 7 | 12.4% | Show ranking |
| Cookware brands | 3rd of 4 | 13.4% | Show ranking |
| Ceramic Cookware brands | 1st of 3 | 52.4% | Show ranking |
How is Tramontina measured?
Brandwave collects information about searches that people make online using Tramontina’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tramontina
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Is Tramontina your brand?
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