Brandwave

How popular isTramontina?

In September 2026, people searched for Tramontina by name about 311,000 times worldwide, about the same as the previous year. These searches made up 12% of all global induction pans brand searches, placing Tramontina third out of seven brands. When we asked both ChatGPT and Google AI Overviews about induction pans brands, Tramontina appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Tramontina is the third most searched of 7 competitors and the second most recommended in AI answers.

  1. Le CreusetShare of searches 59.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. TefalShare of searches 22.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. TramontinaShare of searches 12%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. All-CladShare of searches 4.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. DemeyereShare of searches 1.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

+2 more

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Top induction pans brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tramontina was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tramontina is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. All-Clad1st
  2. Tramontina2nd
  3. Demeyere3rd
  4. Tefal4th
  5. Le Creuset5th
  6. Circulon–
  7. Ninja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • All-Clad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Demeyere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction pans brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which induction pans brands compete with Tramontina?

Tramontina against induction pans brands worldwide, by month

Share of searches by month for Le Creuset, Tefal, Tramontina, All-Clad. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTefalTramontinaAll-CladDemeyereCirculonNinja
Oct 202558.3%22.7%11.7%5.2%1.3%0.7%0.02%
Nov 202558.3%23.9%9.6%6.4%1.3%0.58%0.02%
Dec 202562.6%20.5%8.4%6.9%1.1%0.51%0.02%
Jan 202654.7%26%11%6%1.5%0.81%0.02%
Feb 202655.1%25.8%11.1%6.1%1.5%0.45%0.02%
Mar 202654.3%25.4%13.4%4.9%1.5%0.54%0.02%
Apr 202657.1%21.9%14.1%5.2%1.3%0.46%0.02%
May 202654.9%24.7%13.5%4.9%1.5%0.45%0.02%
Jun 202654%20.3%13.3%10.9%1.2%0.36%0.01%
Jul 202659.3%19%14.6%5.3%1.3%0.39%0.01%
Aug 202656.7%22.2%14%5.1%1.5%0.46%0.01%
Sep 202659.7%22.3%12%4.4%1.3%0.39%0.01%

  1. 1.Le Creuset

    59.7%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +3 points.

  2. 2.Tefal

    22.3%

    Held 2nd. 560K estimated branded searches, +17.2% vs prior month. Share +0.1 points.

  3. 3.Tramontina

    12%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.All-Clad

    4.4%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Demeyere

    1.3%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Circulon

    0.39%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Ninja

    0.01%

    Held 7th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare popularity between Tramontina and its closest rivals

Every comparison with Tramontina

34 comparisons

How has branded search demand for Tramontina changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tramontina worldwide held steady, from 319K to 311K.
  • Across the 12 months ending September 2026, Tramontina’s share of searches among induction pans brands worldwide peaked at 14.6% in July 2026 and was lowest at 8.4% in December 2025.

How did search popularity change for induction pans brands worldwide in September 2026?

5 changes

  1. In September 2026, Le Creuset gained share of searches among induction pans brands worldwide, from 56.7% to 59.7%.

  2. In September 2026, Tramontina lost share of searches among induction pans brands worldwide, from 14% to 12%.

  3. In September 2026, All-Clad lost share of searches among induction pans brands worldwide, from 5.1% to 4.4%.

  4. Estimated monthly branded searches for Ninja worldwide fell 45.8% over 12 measured months, from 590 to 320 in September 2026.

  5. Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

How are Tramontina’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tramontina’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tramontina
  • tramontina dutch oven

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How the Brand Demand Index is measured

Where does Tramontina compete?

Tramontina is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bakeware brands3rd of 1110.1%Show ranking
Frying pan brands3rd of 1011.1%Show ranking
Cookware brands3rd of 711.5%Show ranking
Induction pans brands3rd of 712%Shown above
Pots and pans brands2nd of 912.8%Show ranking
Saute pan brands2nd of 613.8%Show ranking
Cutlery brands3rd of 1013.9%Show ranking
Ceramic cookware brands2nd of 624.9%Show ranking
Dutch oven brands4th of 115%Show ranking
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