GLOBAL vs Tramontina:Which is more popular by branded search?
In August 2026, Tramontina had more branded searches than GLOBAL among cutlery brands worldwide. Tramontina was estimated to have 301K branded searches compared to GLOBAL’s 34K, and held a 16.2% Share of Search versus GLOBAL’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, GLOBAL or Tramontina?
Compare the cutlery brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tramontina, GLOBAL. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Victorinox | Tramontina | ZWILLING | Wusthof | GLOBAL |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 22.9% | 12.4% | 10.2% | 2.4% | 1.7% |
| Nov 2025 | 55.7% | 16.9% | 11.2% | 11.3% | 2.6% | 2.3% |
| Dec 2025 | 54.6% | 20.3% | 9% | 11.1% | 2.8% | 2.3% |
| Jan 2026 | 51% | 19% | 12.6% | 12.8% | 2.5% | 2.1% |
| Feb 2026 | 51.3% | 19.1% | 12.6% | 12.7% | 2.6% | 1.7% |
| Mar 2026 | 47.9% | 21.7% | 14.4% | 11.8% | 2.5% | 1.6% |
| Apr 2026 | 49.8% | 18.5% | 15% | 12.3% | 2.6% | 1.7% |
| May 2026 | 43.2% | 23.8% | 15.8% | 13% | 2.4% | 1.8% |
| Jun 2026 | 44.3% | 24.4% | 16.2% | 10.9% | 2.4% | 1.8% |
| Jul 2026 | 44.4% | 24.5% | 16.2% | 10.9% | 2.1% | 1.8% |
| Aug 2026 | 44.2% | 24.5% | 16.2% | 10.9% | 2.5% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the GLOBAL and Tramontina comparison changed over the last 12 months?
3 findings
- Tramontina was ahead of GLOBAL in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GLOBAL’s estimated Share of Search among cutlery brands worldwide moved from 1.7% to 1.8%, and its estimated monthly branded searches moved from 41.4K to 34K.
- Across the 11 months ending August 2026, Tramontina’s estimated Share of Search among cutlery brands worldwide moved from 12.4% to 16.2%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for cutlery brands worldwide in August 2026?
1 change
Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 11 measured months, from 41.4K to 34K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using GLOBAL’s and Tramontina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GLOBAL
2 branded search terms
- global kitchen knives
- global knives
Tramontina
1 branded search term
- tramontina
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.