Brandwave

How popular isGLOBAL in search?

In August 2026, there were an estimated 34K branded searches for GLOBAL worldwide which is down 17.9% over the last 11 months. GLOBAL holds 1.8% estimated Share of Search among cutlery brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. KitchenAid44.2%
  2. Victorinox24.5%
  3. Tramontina16.2%
  4. ZWILLING10.9%
  5. Wusthof2.5%
  6. GLOBAL1.8%
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Which cutlery brands compete with GLOBAL?

GLOBAL against cutlery brands worldwide, by month

Share of Search by month for KitchenAid, Victorinox, Tramontina, ZWILLING, Wusthof, GLOBAL. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidVictorinoxTramontinaZWILLINGWusthofGLOBAL
Oct 202550.3%22.9%12.4%10.2%2.4%1.7%
Nov 202555.7%16.9%11.2%11.3%2.6%2.3%
Dec 202554.6%20.3%9%11.1%2.8%2.3%
Jan 202651%19%12.6%12.8%2.5%2.1%
Feb 202651.3%19.1%12.6%12.7%2.6%1.7%
Mar 202647.9%21.7%14.4%11.8%2.5%1.6%
Apr 202649.8%18.5%15%12.3%2.6%1.7%
May 202643.2%23.8%15.8%13%2.4%1.8%
Jun 202644.3%24.4%16.2%10.9%2.4%1.8%
Jul 202644.4%24.5%16.2%10.9%2.1%1.8%
Aug 202644.2%24.5%16.2%10.9%2.5%1.8%
Sep 2026——————

  1. 1.KitchenAid

    44.2%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Victorinox

    24.5%

    Held 2nd. 455K estimated branded searches, +0.2% vs prior month. Share 0 points.

  3. 3.Tramontina

    16.2%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.ZWILLING

    10.9%

    Held 4th. 202K estimated branded searches, -0.08% vs prior month. Share -0.1 points.

  5. 5.Wusthof

    2.5%

    Held 5th. 46K estimated branded searches, +15.6% vs prior month. Share +0.3 points.

  6. 6.GLOBAL

    1.8%

    Held 6th. 34K estimated branded searches, +0.47% vs prior month. Share 0 points.

Compare search popularity between GLOBAL and its closest rivals

How has branded search demand for GLOBAL changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for GLOBAL worldwide fell from 41.4K to 34K.
  • Across the 11 months ending August 2026, GLOBAL’s estimated Share of Search among cutlery brands worldwide held steady, from 1.7% to 1.8%.

How did search popularity change for cutlery brands worldwide in August 2026?

  1. Estimated monthly branded searches for KitchenAid worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.

  2. Estimated monthly branded searches for Wusthof worldwide fell 20.4% over 11 measured months, from 57.7K to 46K in August 2026.

  3. Estimated monthly branded searches for ZWILLING worldwide fell 18.3% over 11 measured months, from 248K to 202K in August 2026.

  4. Estimated monthly branded searches for Victorinox worldwide fell 18% over 11 measured months, from 555K to 455K in August 2026.

  5. Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 11 measured months, from 41.4K to 34K in August 2026.

Where does GLOBAL compete?

GLOBAL is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cutlery brands6th of 61.8%Shown above
Kitchen knife brands4th of 54.4%Show ranking

How is GLOBAL measured?

Brandwave collects information about searches that people make online using GLOBAL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • global kitchen knives
  • global knives

Do you work for GLOBAL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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