How popular isKitchenAid in search?

In August 2026, there were an estimated 823K branded searches for KitchenAid worldwide which is down 32.5% over the last 11 months. KitchenAid holds 44.2% estimated Share of Search among cutlery brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which cutlery brands compete with KitchenAid?

KitchenAid against cutlery brands worldwide, by month

Month	KitchenAid	Victorinox	Tramontina	ZWILLING	Wusthof	GLOBAL
Oct 2025	50.3%	22.9%	12.4%	10.2%	2.4%	1.7%
Nov 2025	55.7%	16.9%	11.2%	11.3%	2.6%	2.3%
Dec 2025	54.6%	20.3%	9%	11.1%	2.8%	2.3%
Jan 2026	51%	19%	12.6%	12.8%	2.5%	2.1%
Feb 2026	51.3%	19.1%	12.6%	12.7%	2.6%	1.7%
Mar 2026	47.9%	21.7%	14.4%	11.8%	2.5%	1.6%
Apr 2026	49.8%	18.5%	15%	12.3%	2.6%	1.7%
May 2026	43.2%	23.8%	15.8%	13%	2.4%	1.8%
Jun 2026	44.3%	24.4%	16.2%	10.9%	2.4%	1.8%
Jul 2026	44.4%	24.5%	16.2%	10.9%	2.1%	1.8%
Aug 2026	44.2%	24.5%	16.2%	10.9%	2.5%	1.8%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	KitchenAid	44.2%	823K	0%	-0.2 points
2, held 2nd	Victorinox	24.5%	455K	+0.2%	0 points
3, held 3rd	Tramontina	16.2%	301K	0%	-0.1 points
4, held 4th	ZWILLING	10.9%	202K	-0.08%	-0.1 points
5, held 5th	Wusthof	2.5%	46K	+15.6%	+0.3 points
6, held 6th	GLOBAL	1.8%	34K	+0.47%	0 points

1.KitchenAid
44.2%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.Victorinox
24.5%
Held 2nd. 455K estimated branded searches, +0.2% vs prior month. Share 0 points.
3.Tramontina
16.2%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.ZWILLING
10.9%
Held 4th. 202K estimated branded searches, -0.08% vs prior month. Share -0.1 points.
5.Wusthof
2.5%
Held 5th. 46K estimated branded searches, +15.6% vs prior month. Share +0.3 points.
6.GLOBAL
1.8%
Held 6th. 34K estimated branded searches, +0.47% vs prior month. Share 0 points.

Compare search popularity between KitchenAid and its closest rivals

How has branded search demand for KitchenAid changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for KitchenAid worldwide fell from 1.2M to 823K.
Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among cutlery brands worldwide decreased from 50.3% to 44.2%.
Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among cutlery brands worldwide peaked at 55.7% in November 2025 and was lowest at 43.2% in May 2026.

How did search popularity change for cutlery brands worldwide in August 2026?

5 changes

Estimated monthly branded searches for KitchenAid worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.
Estimated monthly branded searches for Wusthof worldwide fell 20.4% over 11 measured months, from 57.7K to 46K in August 2026.
Estimated monthly branded searches for ZWILLING worldwide fell 18.3% over 11 measured months, from 248K to 202K in August 2026.
Estimated monthly branded searches for Victorinox worldwide fell 18% over 11 measured months, from 555K to 455K in August 2026.
Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 11 measured months, from 41.4K to 34K in August 2026.

Where does KitchenAid compete?

KitchenAid is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Ice cream maker brands	3rd of 5	21.4%	Show ranking
Electric kettle brands	3rd of 5	23.3%	Show ranking
Blender brands	3rd of 5	24%	Show ranking
Bbq tool brands	2nd of 6	33.4%	Show ranking
Stand mixer brands	2nd of 5	36.3%	Show ranking
Food processor brands	2nd of 5	40.7%	Show ranking
Cutlery brands	1st of 6	44.2%	Shown above
Kitchen scale brands	2nd of 5	48.3%	Show ranking
Kitchen timer brands	1st of 6	71%	Show ranking

How is KitchenAid measured?

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term