Brandwave

How popular isKitchenAid?

In September 2026, people searched for KitchenAid by name about 1.3 million times worldwide, a 29.8% decrease from the previous year. These searches made up 48.3% of all global dishwasher brand searches, placing KitchenAid first out of eight brands. When we asked both ChatGPT and Google AI Overviews about dishwasher brands, KitchenAid appeared in all answers and was the third most recommended of the eight.

Search and AI answers in September 2026

KitchenAid is the most searched of 8 competitors and the third most recommended in AI answers.

  1. KitchenAidShare of searches 48.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. HaierShare of searches 20.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BoschShare of searches 13.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. SamsungShare of searches 8.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. MieleShare of searches 6.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+3 more

KitchenAid website (opens in a new tab)

Follow KitchenAid and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid appeared in all five answers. KitchenAid is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Miele2nd
  3. KitchenAid3rd
  4. LG4th
  5. GE Profile5th
  6. Samsung6th
  7. Haier–
  8. Fisher & Paykel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GE Profile3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dishwasher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which dishwasher brands compete with KitchenAid?

KitchenAid against dishwasher brands worldwide, by month

Share of searches by month for KitchenAid, Haier, Bosch, Samsung, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidHaierBoschSamsungMieleFisher & PaykelGE ProfileLG
Oct 202554.2%18.9%12.7%6.3%4.7%1.4%0.93%0.93%
Nov 202562.5%14.1%9.5%5.8%5.2%1%1%0.85%
Dec 202560%16.8%11.3%4.6%5.1%0.83%0.68%0.68%
Jan 202652.5%18%14.8%6%5.5%1.3%0.89%0.89%
Feb 202651.2%17.5%14.4%8.4%5.3%1.3%0.86%1.1%
Mar 202648.6%20.3%13.7%7.9%6.1%1.5%0.82%1%
Apr 202647.3%24.5%13.5%6.7%5%1.2%0.81%0.99%
May 202642.8%26.6%14.6%7.3%5.4%1.3%0.88%1.1%
Jun 202642.5%26.8%14.7%7.3%5.4%1.3%0.88%1.1%
Jul 202644%22.7%15.3%8.9%5.6%1.4%1.1%1.1%
Aug 202645.6%19%15.6%9.1%7%1.4%1.1%1.1%
Sep 202648.3%20.1%13.5%8.2%6.1%1.5%1.2%0.99%

  1. 1.KitchenAid

    48.3%

    Held 1st. 884K estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Haier

    20.1%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.Bosch

    13.5%

    Held 3rd. 248K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

  4. 4.Samsung

    8.2%

    Held 4th. 151K estimated branded searches, -14.2% vs prior month. Share -0.8 points.

  5. 5.Miele

    6.1%

    Held 5th. 111K estimated branded searches, -18.4% vs prior month. Share -0.9 points.

  6. 6.Fisher & Paykel

    1.5%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.GE Profile

    1.2%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.LG

    0.99%

    Held 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

Compare popularity between KitchenAid and its closest rivals

Every comparison with KitchenAid

98 comparisons

How has branded search demand for KitchenAid changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid worldwide fell from 1.9M to 1.3M.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among dishwasher brands worldwide decreased from 54.2% to 48.3%.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among dishwasher brands worldwide peaked at 62.5% in November 2025 and was lowest at 42.5% in June 2026.

How did search popularity change for dishwasher brands worldwide in September 2026?

6 changes

  1. In September 2026, KitchenAid gained share of searches among dishwasher brands worldwide, from 45.6% to 48.3%.

  2. In September 2026, Haier gained share of searches among dishwasher brands worldwide, from 19% to 20.1%.

  3. In September 2026, Bosch lost share of searches among dishwasher brands worldwide, from 15.6% to 13.5%.

  4. In September 2026, Miele lost share of searches among dishwasher brands worldwide, from 7% to 6.1%.

  5. In September 2026, Samsung lost share of searches among dishwasher brands worldwide, from 9.1% to 8.2%.

  6. Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are KitchenAid’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid dishwasher
  • kitchenaid mixer
  • kitchenaid stand mixer
  • kitchenaid utensils

Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does KitchenAid compete?

KitchenAid is ranked in 40 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands2nd of 1221.3%Show ranking
Ice cream maker brands1st of 634.5%Show ranking
Measuring spoons brands3rd of 625%Show ranking
Induction cooktop brands2nd of 837.5%Show ranking
Toaster oven brands1st of 737.9%Show ranking
Stick blender brands1st of 739.6%Show ranking
Electric kettle brands1st of 840.8%Show ranking
Integrated dishwasher brands6th of 81.6%Show ranking
Measuring cups brands2nd of 729%Show ranking
Bakeware brands2nd of 1129.5%Show ranking
Stand mixer brands1st of 843.1%Show ranking
Blender brands1st of 543.7%Show ranking
Crock pot brands1st of 644.8%Show ranking
Gas cooktop brands2nd of 931.8%Show ranking
Pasta maker brands1st of 746.7%Show ranking
Double wall oven brands2nd of 932.4%Show ranking
Hand mixer brands1st of 648.3%Show ranking
Can opener brands1st of 558.9%Show ranking
Cutlery brands1st of 1040.9%Show ranking
Hand blender brands1st of 761.9%Show ranking
BBQ tool brands1st of 643.6%Show ranking
Gas grill brands1st of 943.6%Show ranking
Dishwasher brands1st of 848.3%Shown above
Food processor brands1st of 571.1%Show ranking
Convection oven brands1st of 874.9%Show ranking
Burr grinder brands1st of 775.4%Show ranking
Portable dishwasher brands1st of 652.4%Show ranking
Undercounter fridge brands1st of 576.1%Show ranking
Kitchen scale brands1st of 779.4%Show ranking
Salad spinner brands1st of 480.5%Show ranking
Box grater brands1st of 380.5%Show ranking
Mini chopper brands1st of 486.4%Show ranking
Kitchen timer brands1st of 761.6%Show ranking
Knife set brands1st of 1161.8%Show ranking
Freestanding gas range brands1st of 576%Show ranking
Counter depth refrigerator brands1st of 778.5%Show ranking
Lemon juicer brands1st of 579.2%Show ranking
Induction stove brands1st of 779.5%Show ranking
Induction oven brands1st of 580.9%Show ranking
Kitchen utensil brands5th of 50.85%Show ranking
Creator with pink hair and a pink jacket

Is KitchenAid your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free