Brandwave

How popular isMiele in search?

In August 2026, there were an estimated 138K branded searches for Miele worldwide which is up 22% over the last 11 months. Miele holds 10.8% estimated Share of Search among dishwasher brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. LG40.1%
  2. Samsung33%
  3. Bosch16.1%
  4. Miele10.8%
  5. Fisher & Paykel0.01%
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Which dishwasher brands compete with Miele?

Miele against dishwasher brands worldwide, by month

Share of Search by month for LG, Samsung, Bosch, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthLGSamsungBoschMieleFisher & Paykel
Oct 202540.3%34.9%16%8.7%0.01%
Nov 202536.6%35.4%14.1%13.9%0.01%
Dec 202537.4%33.7%14.6%14.3%0.01%
Jan 202642.5%32.3%14%11.2%0.01%
Feb 202644.8%32.9%12.3%9.9%0.01%
Mar 202647.2%29%13.2%10.6%0.01%
Apr 202640.4%33%16%10.6%0.01%
May 202640.4%33%16%10.6%0.02%
Jun 202640.4%33%16%10.6%0.02%
Jul 202639.5%34.5%15.6%10.3%0.02%
Aug 202640.1%33%16.1%10.8%0.01%
Sep 2026—————

  1. 1.LG

    40.1%

    Held 1st. 513K estimated branded searches, +19% vs prior month. Share +0.6 points.

  2. 2.Samsung

    33%

    Held 2nd. 422K estimated branded searches, +12% vs prior month. Share -1.6 points.

  3. 3.Bosch

    16.1%

    Held 3rd. 206K estimated branded searches, +21.2% vs prior month. Share +0.5 points.

  4. 4.Miele

    10.8%

    Held 4th. 138K estimated branded searches, +22.5% vs prior month. Share +0.5 points.

  5. 5.Fisher & Paykel

    0.01%

    Held 5th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Miele and its closest rivals

How has branded search demand for Miele changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Miele worldwide rose from 113K to 138K.
  • Across the 11 months ending August 2026, Miele’s estimated Share of Search among dishwasher brands worldwide increased from 8.7% to 10.8%.
  • Across the 11 months ending August 2026, Miele’s estimated Share of Search among dishwasher brands worldwide peaked at 14.3% in December 2025 and was lowest at 8.7% in October 2025.

How did search popularity change for dishwasher brands worldwide in August 2026?

  1. In August 2026, LG gained estimated Share of Search among dishwasher brands worldwide, from 39.5% to 40.1%.

  2. In August 2026, Bosch gained estimated Share of Search among dishwasher brands worldwide, from 15.6% to 16.1%.

  3. In August 2026, Samsung lost estimated Share of Search among dishwasher brands worldwide, from 34.5% to 33%.

  4. Estimated monthly branded searches for Miele worldwide rose 22% over 11 measured months, from 113K to 138K in August 2026.

Where does Miele compete?

Miele is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands5th of 51.5%Show ranking
Range hoods5th of 64.1%Show ranking
Dishwasher brands4th of 510.8%Shown above

How is Miele measured?

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • miele com
  • miele vacuum
  • vacuum miele

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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