GE Appliances vs Miele:Which is searched more?
In September 2026, GE Appliances had more branded searches than Miele among fridge brands worldwide. GE Appliances had about 110,000 branded searches, while Miele had 880. GE Appliances made up 2% of all fridge brand searches we track, and Miele accounted for 0.02%. These are worldwide searches for English-language branded terms.
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Is GE Appliances or Miele more popular in search?
Compare the fridge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for GE Appliances, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electrolux | Smeg | Hisense | Beko | LG | Haier | Frigidaire | Whirlpool | Samsung | GE Appliances | Westinghouse | Bosch | Fisher & Paykel | Miele |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.3% | 17.7% | 13.9% | 9.3% | 8% | 7.6% | 5.1% | 5.1% | 2.5% | 2.3% | 2.3% | 0.59% | 0.56% | 0.02% |
| Nov 2025 | 32.3% | 17.6% | 14.4% | 7.9% | 5.7% | 6.5% | 4.3% | 3.7% | 2.7% | 1.9% | 1.9% | 0.5% | 0.48% | 0.02% |
| Dec 2025 | 25.4% | 20.3% | 13.9% | 9.3% | 6.6% | 9.3% | 4.2% | 3.5% | 2.5% | 1.9% | 1.9% | 0.59% | 0.46% | 0.02% |
| Jan 2026 | 24.8% | 20.3% | 13.6% | 9.1% | 7.8% | 7.4% | 5% | 4.2% | 2.5% | 2.2% | 1.8% | 0.59% | 0.55% | 0.02% |
| Feb 2026 | 23.9% | 19.7% | 13.2% | 8.8% | 9.2% | 7.2% | 4.8% | 4.4% | 3.4% | 2.2% | 2.2% | 0.56% | 0.53% | 0.02% |
| Mar 2026 | 26.2% | 17.6% | 11.8% | 7.9% | 10% | 7.9% | 5.3% | 5.2% | 3.1% | 1.9% | 1.9% | 0.74% | 0.58% | 0.02% |
| Apr 2026 | 27.6% | 15.8% | 12.4% | 8.3% | 7.2% | 10.1% | 4.5% | 6.1% | 2.8% | 2% | 2% | 0.77% | 0.5% | 0.02% |
| May 2026 | 26.4% | 15.1% | 14.5% | 7.9% | 6.9% | 9.7% | 5.3% | 6.4% | 2.7% | 1.9% | 1.9% | 0.74% | 0.48% | 0.02% |
| Jun 2026 | 25.7% | 12.6% | 17.1% | 9.4% | 6.7% | 9.4% | 5.2% | 6.3% | 2.6% | 1.9% | 1.9% | 0.72% | 0.46% | 0.02% |
| Jul 2026 | 22.5% | 16.3% | 15.2% | 10.2% | 7.2% | 8.3% | 5.6% | 6.2% | 3.2% | 2% | 2% | 0.78% | 0.5% | 0.02% |
| Aug 2026 | 27.5% | 16.4% | 12.3% | 8.2% | 8.6% | 6.7% | 5.5% | 6.1% | 3.2% | 2% | 2% | 0.77% | 0.5% | 0.02% |
| Sep 2026 | 27.7% | 18.9% | 12.4% | 8.3% | 7.1% | 6.8% | 5.6% | 5.1% | 2.8% | 2% | 2% | 0.78% | 0.5% | 0.02% |
How has the GE Appliances and Miele comparison changed over the last 12 months?
3 findings
- GE Appliances was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GE Appliances’ share of searches among fridge brands worldwide moved from 2.3% to 2%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Miele’s share of searches among fridge brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 1K to 880.
How did search popularity change for fridge brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for GE Appliances worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Miele worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GE Appliances’ and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GE Appliances
1 branded search term
- ge appliances
Miele
1 branded search term
- miele com
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