Brandwave

How popular isMiele in search?

In September 2026, there were an estimated 113K branded searches for Miele worldwide which held steady over the last 12 months. Miele holds 2.7% estimated Share of Search among home appliance brands worldwide and is ranked 7th of 10 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux36.3%
  2. Smeg24.8%
  3. Beko10.9%
  4. LG9.3%
  5. Haier8.9%
  6. Samsung3.6%
  7. Miele2.7%
  8. Westinghouse2.7%
  9. Fisher & Paykel0.66%
  10. Bosch0.09%
Miele website (opens in a new tab)

Follow Miele and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which home appliance brands compete with Miele?

Miele against home appliance brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Beko, LG, Haier, Samsung, Miele, Westinghouse. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegBekoLGHaierSamsungMieleWestinghouseFisher & PaykelBosch
Oct 202533.7%23.5%12.3%10.6%10.1%3.4%2.5%3%0.74%0.1%
Nov 202541.6%22.7%10.2%7.3%8.4%3.4%3.1%2.5%0.62%0.08%
Dec 202532.3%25.8%11.8%8.4%11.8%3.2%3.6%2.4%0.58%0.09%
Jan 202632.4%26.5%11.9%10.2%9.7%3.2%2.9%2.4%0.71%0.09%
Feb 202630.9%25.5%11.4%12%9.3%4.4%2.8%2.8%0.69%0.11%
Mar 202633.8%22.7%10.1%12.9%10.1%4%3.1%2.5%0.75%0.1%
Apr 202636.1%20.6%10.8%9.4%13.3%3.6%2.7%2.7%0.65%0.11%
May 202636.1%20.6%10.8%9.4%13.3%3.6%2.7%2.7%0.65%0.11%
Jun 202636.4%17.8%13.3%9.5%13.3%3.6%2.7%2.7%0.66%0.09%
Jul 202631.1%22.5%14%10%11.5%4.5%2.8%2.8%0.69%0.09%
Aug 202636.2%21.7%10.9%11.4%8.9%4.2%3.3%2.7%0.65%0.09%
Sep 202636.3%24.8%10.9%9.3%8.9%3.6%2.7%2.7%0.66%0.09%

  1. 1.Electrolux

    36.3%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Smeg

    24.8%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +3.1 points.

  3. 3.Beko

    10.9%

    Moved from 4th to 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.LG

    9.3%

    Moved from 3rd to 4th. 386K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

  5. 5.Haier

    8.9%

    Held 5th. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Samsung

    3.6%

    Held 6th. 151K estimated branded searches, -14.2% vs prior month. Share -0.6 points.

  7. 7.Miele

    2.7%

    Held 7th. 111K estimated branded searches, -18.4% vs prior month. Share -0.6 points.

  8. 8.Westinghouse

    2.7%

    Held 8th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Fisher & Paykel

    0.66%

    Held 9th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Bosch

    0.09%

    Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Miele and its closest rivals

Every comparison with Miele

How has branded search demand for Miele changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Miele worldwide held steady at 113K.
  • Across the 12 months ending September 2026, Miele’s estimated Share of Search among home appliance brands worldwide peaked at 3.6% in December 2025 and was lowest at 2.5% in October 2025.
  • Across the 12 months ending September 2026, Miele rose from 8th to 7th among home appliance brands worldwide.

How did search popularity change for home appliance brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among home appliance brands worldwide, from 21.7% to 24.8%.

  2. In September 2026, LG lost estimated Share of Search among home appliance brands worldwide, from 11.4% to 9.3%.

  3. In September 2026, Miele lost estimated Share of Search among home appliance brands worldwide, from 3.3% to 2.7%.

  4. In September 2026, Samsung lost estimated Share of Search among home appliance brands worldwide, from 4.2% to 3.6%.

  5. In September 2026, Beko rose from 4th to 3rd among home appliance brands worldwide.

  6. Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

Where does Miele compete?

Miele is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands9th of 90.85%Show ranking
Cordless vacuum brands8th of 81.3%Show ranking
Stick vacuum brands7th of 81.4%Show ranking
Handheld vacuum brands6th of 71.7%Show ranking
Fridge brands15th of 150.02%Show ranking
Coffee maker brands8th of 80.02%Show ranking
Washing machine brands9th of 122.3%Show ranking
Home appliance brands7th of 102.7%Shown above
Freestanding oven brands6th of 80.03%Show ranking
Double wall oven brands5th of 83.6%Show ranking
Gas cooktop brands5th of 73.6%Show ranking
Oven and cooktop brands3rd of 64%Show ranking
Slimline dishwasher brands6th of 60.04%Show ranking
Front load washer brands4th of 55.1%Show ranking
Clothes dryer brands4th of 55.2%Show ranking
Range hoods3rd of 66.1%Show ranking
Dishwasher brands5th of 68.6%Show ranking
Condenser tumble dryer brands4th of 510.9%Show ranking
Bagless canister vacuum brands2nd of 323.1%Show ranking
Induction hob brands3rd of 30.55%Show ranking
Induction range brands4th of 41.3%Show ranking
Dishwasher pods brands4th of 51.6%Show ranking

How is Miele measured?

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • miele com
  • miele vacuum
  • vacuum miele

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Miele your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free