Brandwave

How popular isMiele?

In September 2026, people searched for Miele by name about 213,000 times worldwide, about the same as the previous year. These searches made up 0.65% of all global oven brand searches, placing Miele eighth out of ten brands. When we asked both ChatGPT and Google AI Overviews about oven brands, Miele appeared in three of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Miele is the eighth most searched of 10 competitors and the third most recommended in AI answers.

  1. ElectroluxShare of searches 53.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. SmegShare of searches 36.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. WestinghouseShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. WolfShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. MieleShare of searches 0.65%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Miele is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. GE Profile2nd
  3. Miele3rd
  4. Whirlpool4th
  5. Frigidaire5th
  6. Wolf6th
  7. Electrolux7th
  8. Smeg–
  9. Westinghouse–
  10. Fisher & Paykel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wolf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Profile3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westinghouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which oven brands compete with Miele?

Miele against oven brands worldwide, by month

Share of searches by month for Electrolux, Smeg, Westinghouse, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegWestinghouseWolfBoschFisher & PaykelWhirlpoolMieleFrigidaireGE Profile
Oct 202551.5%36%4.6%2%1.6%1.1%0.95%0.76%0.77%0.6%
Nov 202558.1%31.7%3.5%2%1.2%0.86%0.84%0.58%0.52%0.68%
Dec 202549.3%39.4%3.6%2.3%1.5%0.89%0.87%0.73%0.6%0.7%
Jan 202648.8%39.8%3.6%2.3%1.5%1.1%0.86%0.72%0.44%0.85%
Feb 202648.1%39.7%4.3%2.3%1.5%1.1%0.89%0.88%0.43%0.65%
Mar 202653.2%35.7%3.9%2.1%1.4%1.2%0.83%0.79%0.48%0.51%
Apr 202656.5%32.3%4.1%2.1%1.5%1%0.72%0.68%0.48%0.54%
May 202656.6%32.3%4.2%2.2%1.2%1%0.69%0.68%0.48%0.54%
Jun 202659.6%29.2%4.4%2.1%1.3%1.1%0.73%0.72%0.49%0.46%
Jul 202651.3%37.1%4.6%2.2%1.4%1.1%0.77%0.62%0.44%0.53%
Aug 202655.9%33.5%4.1%2.1%1.2%1%0.81%0.67%0.46%0.38%
Sep 202653.5%36.5%3.9%1.7%1.2%0.97%0.77%0.65%0.53%0.36%

  1. 1.Electrolux

    53.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -2.4 points.

  2. 2.Smeg

    36.5%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +3 points.

  3. 3.Westinghouse

    3.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Wolf

    1.7%

    Held 4th. 48.3K estimated branded searches, -12.3% vs prior month. Share -0.3 points.

  5. 5.Bosch

    1.2%

    Held 5th. 32.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Fisher & Paykel

    0.97%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Whirlpool

    0.77%

    Held 7th. 21.7K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Miele

    0.65%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Frigidaire

    0.53%

    Held 9th. 15K estimated branded searches, +22% vs prior month. Share +0.1 points.

  10. 10.GE Profile

    0.36%

    Held 10th. 10.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Miele and its closest rivals

Every comparison with Miele

53 comparisons

How has branded search demand for Miele changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Miele worldwide held steady, from 219K to 213K.
  • Across the 12 months ending September 2026, Miele rose from 9th to 8th among oven brands worldwide.

How did search popularity change for oven brands worldwide in September 2026?

6 changes

  1. In September 2026, Smeg gained share of searches among oven brands worldwide, from 33.5% to 36.5%.

  2. In September 2026, Electrolux lost share of searches among oven brands worldwide, from 55.9% to 53.5%.

  3. Estimated monthly branded searches for GE Profile worldwide fell 41.7% over 12 measured months, from 17.5K to 10.2K in September 2026.

  4. Estimated monthly branded searches for Frigidaire worldwide fell 33.3% over 12 measured months, from 22.5K to 15K in September 2026.

  5. Estimated monthly branded searches for Bosch worldwide fell 31% over 12 measured months, from 46.8K to 32.3K in September 2026.

  6. Estimated monthly branded searches for Whirlpool worldwide fell 21.4% over 12 measured months, from 27.6K to 21.7K in September 2026.

How are Miele’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • miele com
  • miele dishwasher
  • miele induction
  • miele induction cooktop
  • miele oven
  • miele vacuum
  • vacuum miele

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Miele compete?

Miele is ranked in 27 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands9th of 90.89%Show ranking
Cordless vacuum brands10th of 101.2%Show ranking
Stick vacuum brands9th of 101.3%Show ranking
Handheld vacuum brands7th of 81.6%Show ranking
Coffee maker brands10th of 100.02%Show ranking
Fridge brands14th of 140.02%Show ranking
Home appliance brands9th of 132.1%Show ranking
Washing machine brands14th of 140.02%Show ranking
Freestanding oven brands7th of 80.03%Show ranking
Induction cooktop brands8th of 80.24%Show ranking
Gas cooktop brands5th of 93.5%Show ranking
Double wall oven brands5th of 93.6%Show ranking
Integrated dishwasher brands5th of 82.4%Show ranking
Oven brands8th of 100.65%Shown above
Oven and cooktop brands9th of 90.03%Show ranking
Slimline dishwasher brands6th of 60.04%Show ranking
Clothes dryer brands5th of 64.8%Show ranking
Front load washer brands4th of 64.9%Show ranking
Dishwasher brands6th of 85%Show ranking
Range hoods3rd of 96.1%Show ranking
Convection oven brands8th of 80.05%Show ranking
Induction stove brands7th of 70.55%Show ranking
Condenser tumble dryer brands5th of 69.1%Show ranking
Bagless canister vacuum brands3rd of 516.9%Show ranking
Induction hob brands4th of 40.48%Show ranking
Induction range brands4th of 41.3%Show ranking
Dishwasher pods brands4th of 51.6%Show ranking
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