Brandwave

How popular isMiele in search?

In September 2026, there were an estimated 113K branded searches for Miele worldwide which held steady over the last 12 months. Miele holds 2.1% estimated Share of Search among double wall oven brands worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux27.7%
  2. KitchenAid23.5%
  3. Whirlpool19.5%
  4. Bosch12.5%
  5. LG7.9%
  6. Samsung6.5%
  7. Miele2.1%
  8. GE Profile0.43%
Miele website (opens in a new tab)

Follow Miele and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which double wall oven brands compete with Miele?

Miele against double wall oven brands worldwide, by month

Share of Search by month for Electrolux, KitchenAid, Whirlpool, Bosch, LG, Samsung, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxKitchenAidWhirlpoolBoschLGSamsungMieleGE Profile
Oct 202523%28.1%19.7%12.1%8%6.9%1.7%0.35%
Nov 202527%35.8%15%9.2%5.4%5.2%2%0.41%
Dec 202520.1%40.3%14.8%11%5.9%5.3%2.3%0.32%
Jan 202623.1%27.9%19.8%12.6%8%6.1%2.1%0.36%
Feb 202622.5%26.8%19.2%12.6%9.5%6.9%2.1%0.34%
Mar 202625.1%25.3%17.9%12.5%10.3%6.3%2.3%0.32%
Apr 202625.6%25.1%21.1%12.6%7.4%6%1.9%0.32%
May 202626.6%23%21.4%12.8%7.6%6.2%2%0.34%
Jun 202627.3%21.2%21.9%13.1%7.8%6.4%2%0.35%
Jul 202622.8%23%23.1%13.4%8.1%7%2.1%0.43%
Aug 202626.5%21.6%19%13.5%9.1%7.5%2.4%0.41%
Sep 202627.7%23.5%19.5%12.5%7.9%6.5%2.1%0.43%

  1. 1.Electrolux

    27.7%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.KitchenAid

    23.5%

    Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share +1.9 points.

  3. 3.Whirlpool

    19.5%

    Held 3rd. 1.1M estimated branded searches, -1.3% vs prior month. Share +0.5 points.

  4. 4.Bosch

    12.5%

    Held 4th. 677K estimated branded searches, -11.3% vs prior month. Share -1 points.

  5. 5.LG

    7.9%

    Held 5th. 427K estimated branded searches, -16.8% vs prior month. Share -1.2 points.

  6. 6.Samsung

    6.5%

    Held 6th. 352K estimated branded searches, -16.6% vs prior month. Share -1 points.

  7. 7.Miele

    2.1%

    Held 7th. 113K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  8. 8.GE Profile

    0.43%

    Held 8th. 23.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Miele and its closest rivals

Every comparison with Miele

How has branded search demand for Miele changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Miele worldwide held steady at 113K.
  • Across the 12 months ending September 2026, Miele’s estimated Share of Search among double wall oven brands worldwide held steady, from 1.7% to 2.1%.

How did search popularity change for double wall oven brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among double wall oven brands worldwide, from 21.6% to 23.5%.

  2. In September 2026, Electrolux gained estimated Share of Search among double wall oven brands worldwide, from 26.5% to 27.7%.

  3. In September 2026, Whirlpool gained estimated Share of Search among double wall oven brands worldwide, from 19% to 19.5%.

  4. In September 2026, LG lost estimated Share of Search among double wall oven brands worldwide, from 9.1% to 7.9%.

  5. In September 2026, Bosch lost estimated Share of Search among double wall oven brands worldwide, from 13.5% to 12.5%.

  6. In September 2026, Samsung lost estimated Share of Search among double wall oven brands worldwide, from 7.5% to 6.5%.

Where does Miele compete?

Miele is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands9th of 90.81%Show ranking
Cordless vacuum brands8th of 80.92%Show ranking
Stick vacuum brands8th of 80.94%Show ranking
Handheld vacuum brands7th of 71%Show ranking
Washing machine brands10th of 121.6%Show ranking
Fridge brands11th of 151.8%Show ranking
Coffee maker brands7th of 81.8%Show ranking
Double wall oven brands7th of 82.1%Shown above
Home appliance brands8th of 102.1%Show ranking
Freestanding oven brands6th of 82.6%Show ranking
Gas cooktop brands6th of 72.6%Show ranking
Range hoods5th of 63%Show ranking
Oven and cooktop brands4th of 63.1%Show ranking
Slimline dishwasher brands6th of 63.2%Show ranking
Front load washer brands5th of 53.3%Show ranking
Clothes dryer brands5th of 53.7%Show ranking
Dishwasher brands5th of 65.4%Show ranking
Condenser tumble dryer brands5th of 55.8%Show ranking
Bagless canister vacuum brands3rd of 36.5%Show ranking
Induction hob brands3rd of 39.9%Show ranking
Induction range brands2nd of 419.1%Show ranking
Dishwasher pods brands1st of 561%Show ranking

How is Miele measured?

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • miele com
  • miele vacuum
  • vacuum miele

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Miele your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free