DeWalt vs Miele:Which is searched more?
In September 2026, DeWalt had more branded searches than Miele among handheld vacuum brands worldwide. DeWalt was estimated to have 673K branded searches compared to Miele’s 111K, and held a 10.1% Share of Search versus Miele’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DeWalt or Miele?
Compare the handheld vacuum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DeWalt, Miele. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | DeWalt | BISSELL | Hoover | Black and Decker | Miele | Eufy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 74.6% | 10% | 5.5% | 4.5% | 3.7% | 1.7% | 0.01% |
| Nov 2025 | 78.3% | 8.6% | 4.7% | 3.9% | 2.8% | 1.7% | 0.01% |
| Dec 2025 | 76.3% | 10.3% | 3.8% | 4.6% | 3.1% | 2.1% | 0.01% |
| Jan 2026 | 74.6% | 10% | 4.5% | 5.5% | 3.3% | 2% | 0.01% |
| Feb 2026 | 72% | 11.9% | 5.3% | 5.3% | 3.5% | 2% | 0.01% |
| Mar 2026 | 70.7% | 11.6% | 6.4% | 5.2% | 3.8% | 2.3% | 0.01% |
| Apr 2026 | 71.8% | 11.8% | 5.3% | 5.3% | 3.9% | 1.9% | 0.01% |
| May 2026 | 71.9% | 11.8% | 4.3% | 5.3% | 4.7% | 2% | 0.01% |
| Jun 2026 | 72.9% | 12% | 4.4% | 4.4% | 4.4% | 2% | 0.01% |
| Jul 2026 | 70.9% | 11.6% | 5.2% | 5.2% | 4.7% | 2.3% | 0.02% |
| Aug 2026 | 70.7% | 11.6% | 6.4% | 5.2% | 3.8% | 2.3% | 0.02% |
| Sep 2026 | 74.9% | 10.1% | 5.5% | 4.5% | 3.3% | 1.7% | 0.01% |
How has the DeWalt and Miele comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among handheld vacuum brands worldwide moved from 10% to 10.1%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Miele’s estimated Share of Search among handheld vacuum brands worldwide held steady at 1.7%, and its estimated monthly branded searches held steady at 111K.
How did search popularity change for handheld vacuum brands worldwide in September 2026?
2 changes
In September 2026, DeWalt lost estimated Share of Search among handheld vacuum brands worldwide, from 11.6% to 10.1%.
In September 2026, Miele lost estimated Share of Search among handheld vacuum brands worldwide, from 2.3% to 1.7%.
Other head-to-heads among handheld vacuum brands
How each brand is measured
Brandwave collects information about searches that people make online using DeWalt’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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