Brandwave

Handheld vacuum brands:Which are searched most?

In September 2026, Dyson was the most searched among handheld vacuum brands worldwide, with an estimated 5M branded searches and 74.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson74.9%
  2. DeWalt10.1%
  3. BISSELL5.5%
  4. Hoover4.5%
  5. Black and Decker3.3%
  6. Miele1.7%
  7. Eufy0.01%

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Share of SearchLeaderboard

Compare the handheld vacuum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among handheld vacuum brands worldwide, by month

Share of Search by month for Dyson, DeWalt, BISSELL, Hoover, Black and Decker. The figures are in the table below the chart.

View monthly share of search table
MonthDysonDeWaltBISSELLHooverBlack and DeckerMieleEufy
Oct 202574.6%10%5.5%4.5%3.7%1.7%0.01%
Nov 202578.3%8.6%4.7%3.9%2.8%1.7%0.01%
Dec 202576.3%10.3%3.8%4.6%3.1%2.1%0.01%
Jan 202674.6%10%4.5%5.5%3.3%2%0.01%
Feb 202672%11.9%5.3%5.3%3.5%2%0.01%
Mar 202670.7%11.6%6.4%5.2%3.8%2.3%0.01%
Apr 202671.8%11.8%5.3%5.3%3.9%1.9%0.01%
May 202671.9%11.8%4.3%5.3%4.7%2%0.01%
Jun 202672.9%12%4.4%4.4%4.4%2%0.01%
Jul 202670.9%11.6%5.2%5.2%4.7%2.3%0.02%
Aug 202670.7%11.6%6.4%5.2%3.8%2.3%0.02%
Sep 202674.9%10.1%5.5%4.5%3.3%1.7%0.01%

This month’s ranking, September 2026

  1. 1.Dyson

    74.9%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +4.3 points.

  2. 2.DeWalt

    10.1%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.BISSELL

    5.5%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Hoover

    4.5%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Black and Decker

    3.3%

    Held 5th. 220K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Miele

    1.7%

    Held 6th. 111K estimated branded searches, -18.4% vs prior month. Share -0.7 points.

  7. 7.Eufy

    0.01%

    Held 7th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among handheld vacuum brands worldwide?

In September 2026, Dyson was the most searched among handheld vacuum brands worldwide, with an estimated 5M branded searches and 74.9% estimated Share of Search within this set. DeWalt is in 2nd place, 64.8 percentage points behind at 10.1% Share of Search.

Global handheld vacuum brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dyson74.6% → 74.9%78.3%Nov 202570.7%Aug 20261st
DeWalt10% → 10.1%12%Jun 20268.6%Nov 20252nd
BISSELL5.5%6.4%Mar 20263.8%Dec 20253rd
Hoover4.5%5.5%Jan 20263.9%Nov 20254th
Black and Decker3.7% → 3.3%4.7%May 20262.8%Nov 20255th
Miele1.7%2.3%Mar 20261.7%Oct 20256th
Eufy0.01%0.02%Jul 20260.01%Nov 20257th

Each finding as a sentence

  • Across the 12 months ending September 2026, Dyson’s estimated Share of Search among handheld vacuum brands worldwide peaked at 78.3% in November 2025 and was lowest at 70.7% in August 2026.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among handheld vacuum brands worldwide peaked at 12% in June 2026 and was lowest at 8.6% in November 2025.
  • Across the 12 months ending September 2026, BISSELL’s estimated Share of Search among handheld vacuum brands worldwide peaked at 6.4% in March 2026 and was lowest at 3.8% in December 2025.
  • Across the 12 months ending September 2026, Hoover’s estimated Share of Search among handheld vacuum brands worldwide peaked at 5.5% in January 2026 and was lowest at 3.9% in November 2025.
  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among handheld vacuum brands worldwide peaked at 4.7% in May 2026 and was lowest at 2.8% in November 2025.
  • Across the 12 months ending September 2026, Dyson, DeWalt, BISSELL, Hoover, Black and Decker, Miele and Eufy held steady: their estimated Share of Search among handheld vacuum brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for handheld vacuum brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among handheld vacuum brands worldwide, from 70.7% to 74.9%.

  2. In September 2026, DeWalt lost estimated Share of Search among handheld vacuum brands worldwide, from 11.6% to 10.1%.

  3. In September 2026, BISSELL lost estimated Share of Search among handheld vacuum brands worldwide, from 6.4% to 5.5%.

  4. In September 2026, Hoover lost estimated Share of Search among handheld vacuum brands worldwide, from 5.2% to 4.5%.

  5. In September 2026, Miele lost estimated Share of Search among handheld vacuum brands worldwide, from 2.3% to 1.7%.

  6. In September 2026, Black and Decker lost estimated Share of Search among handheld vacuum brands worldwide, from 3.8% to 3.3%.

  7. Estimated monthly branded searches for Eufy worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.

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