Black and Decker vs Shark:Which is more popular by branded search?
In August 2026, Shark had more branded searches than Black and Decker among car vacuum brands worldwide. Shark was estimated to have 932K branded searches compared to Black and Decker’s 110K, and held a 10.2% Share of Search versus Black and Decker’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Black and Decker or Shark?
Compare the car vacuum brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shark, Black and Decker. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Shark | BISSELL | Baseus | Black and Decker | ThisWorx |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.5% | 10.2% | 4.9% | 2.4% | 1.1% | <0.01% |
| Nov 2025 | 82.2% | 11.8% | 3.8% | 1.5% | 0.81% | <0.01% |
| Dec 2025 | 81.7% | 12.9% | 3% | 1.6% | 0.73% | <0.01% |
| Jan 2026 | 82.7% | 10.2% | 3.9% | 2.2% | 0.97% | <0.01% |
| Feb 2026 | 81.8% | 9.6% | 5.2% | 2.3% | 1% | <0.01% |
| Mar 2026 | 79.9% | 10.3% | 5.8% | 2.7% | 1.2% | <0.01% |
| Apr 2026 | 81.4% | 9.5% | 5.4% | 2.4% | 1.3% | <0.01% |
| May 2026 | 81% | 10.3% | 4.7% | 2.4% | 1.6% | <0.01% |
| Jun 2026 | 82% | 9.4% | 4.5% | 2.4% | 1.6% | <0.01% |
| Jul 2026 | 80.2% | 10.6% | 5% | 2.7% | 1.5% | <0.01% |
| Aug 2026 | 80.9% | 10.2% | 5.5% | 2.2% | 1.2% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Black and Decker and Shark comparison changed over the last 12 months?
3 findings
- Shark was ahead of Black and Decker in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Black and Decker’s estimated Share of Search among car vacuum brands worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches held steady at 110K.
- Across the 11 months ending August 2026, Shark’s estimated Share of Search among car vacuum brands worldwide held steady at 10.2%, and its estimated monthly branded searches moved from 1.1M to 932K.
How did search popularity change for car vacuum brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Shark worldwide fell 11.8% over 11 measured months, from 1.1M to 932K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Black and Decker’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black and Decker
1 branded search term
- black and decker
Shark
11 branded search terms
- hair dryer shark
- hair straightener shark
- hair styling shark
- shark flexstyle
- shark hair dryer
- shark hair straightener
- shark hair styling
- shark speedstyle
- shark vacuum
- sharkclean com
- vacuum shark
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.