Brandwave

How popular isDyson in search?

In September 2026, there were an estimated 8.1M branded searches for Dyson worldwide which held steady over the last 12 months. Dyson holds 68% estimated Share of Search among stick vacuum brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson68%
  2. Electrolux12.5%
  3. Bosch5.7%
  4. BISSELL4.6%
  5. LG3.6%
  6. Hoover2.9%
  7. Black and Decker1.8%
  8. Miele0.94%
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Which stick vacuum brands compete with Dyson?

Dyson against stick vacuum brands worldwide, by month

Share of Search by month for Dyson, Electrolux, Bosch, BISSELL, LG, Hoover. The figures are in the table below the chart.

View monthly share of search table
MonthDysonElectroluxBoschBISSELLLGHooverBlack and DeckerMiele
Oct 202567.8%12%6.3%4.1%4.2%2.7%2%0.9%
Nov 202573.4%12.1%4.1%3.4%2.4%2.2%1.5%0.91%
Dec 202575.2%9.2%5%2.8%2.7%2.5%1.5%1%
Jan 202669.8%11.2%6.1%3.3%3.9%3%1.6%1%
Feb 202667.3%11.3%6.4%4.3%4.8%3%1.9%1%
Mar 202663.8%13.3%6.6%4.6%5.5%3%2%1.2%
Apr 202664.1%14.3%7%4.2%4.1%3.2%2.1%1.1%
May 202664.2%14.3%6.9%3.7%4.1%3.2%2.6%1.1%
Jun 202664.8%14.4%6.9%3.6%4.1%2.7%2.4%1.1%
Jul 202664.1%13%7.7%4%4.6%3.1%2.3%1.2%
Aug 202665%13.2%6.7%4.4%4.5%3%1.9%1.2%
Sep 202668%12.5%5.7%4.6%3.6%2.9%1.8%0.94%

  1. 1.Dyson

    68%

    Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +3.1 points.

  2. 2.Electrolux

    12.5%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Bosch

    5.7%

    Held 3rd. 677K estimated branded searches, -11.3% vs prior month. Share -1.1 points.

  4. 4.BISSELL

    4.6%

    Moved from 5th to 4th. 551K estimated branded searches, +9.2% vs prior month. Share +0.2 points.

  5. 5.LG

    3.6%

    Moved from 4th to 5th. 427K estimated branded searches, -16.8% vs prior month. Share -1 points.

  6. 6.Hoover

    2.9%

    Held 6th. 342K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Black and Decker

    1.8%

    Held 7th. 220K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Miele

    0.94%

    Held 8th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Compare search popularity between Dyson and its closest rivals

Every comparison with Dyson

How has branded search demand for Dyson changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dyson worldwide held steady, from 8.5M to 8.1M.
  • Across the 12 months ending September 2026, Dyson’s estimated Share of Search among stick vacuum brands worldwide peaked at 75.2% in December 2025 and was lowest at 63.8% in March 2026.

How did search popularity change for stick vacuum brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among stick vacuum brands worldwide, from 65% to 68%.

  2. In September 2026, Bosch lost estimated Share of Search among stick vacuum brands worldwide, from 6.7% to 5.7%.

  3. In September 2026, LG lost estimated Share of Search among stick vacuum brands worldwide, from 4.5% to 3.6%.

  4. In September 2026, Electrolux lost estimated Share of Search among stick vacuum brands worldwide, from 13.2% to 12.5%.

  5. BISSELL’s estimated Share of Search among stick vacuum brands worldwide has gained ground for 3 months in a row, from 3.6% to 4.6% in September 2026.

  6. Black and Decker’s estimated Share of Search among stick vacuum brands worldwide has lost ground for 3 months in a row, from 2.4% to 1.8% in September 2026.

Where does Dyson compete?

Dyson is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fan brands1st of 549.4%Show ranking
Standing fan brands1st of 549.4%Show ranking
Vacuum cleaner brands1st of 958.5%Show ranking
Cordless vacuum brands1st of 866.5%Show ranking
Stick vacuum brands1st of 868%Shown above
Handheld vacuum brands1st of 774%Show ranking
Hair styling tool brands1st of 776.2%Show ranking
Hand dryer brands1st of 377.5%Show ranking
Heaters1st of 679.4%Show ranking
Car vacuum brands1st of 679.6%Show ranking
Blow dryer brands1st of 780.4%Show ranking
Air styler brands1st of 382.7%Show ranking
Hair curler brands1st of 382.7%Show ranking
Mini vacuum brands1st of 383.3%Show ranking
Pet vacuum brands1st of 383.3%Show ranking
Space heater brands1st of 583.7%Show ranking
Curling iron brands1st of 584.1%Show ranking
Hair straightener brands1st of 584.1%Show ranking
Hair dryer brands1st of 585.5%Show ranking
Portable heater brands1st of 487.3%Show ranking
Curling wand brands1st of 689.6%Show ranking
Flat iron brands1st of 691.3%Show ranking
Cordless straightener brands1st of 392.9%Show ranking
Pedestal fan brands1st of 493.4%Show ranking
Floor fan brands1st of 394.1%Show ranking

How is Dyson measured?

Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • dyson
  • dyson airwrap
  • dyson hair dryer
  • dyson hair straightener
  • dyson hair styling
  • dyson supersonic
  • dyson vacuum
  • hair dryer dyson
  • hair straightener dyson
  • hair styling dyson
  • vacuum dyson

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How the Brand Demand Index is measured

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