Brandwave

How popular isDyson in search?

In August 2026, there were an estimated 7.4M branded searches for Dyson worldwide which is down 12.9% over the last 11 months. Dyson holds 80.9% estimated Share of Search among car vacuum brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dyson80.9%
  2. Shark10.2%
  3. BISSELL5.5%
  4. Baseus2.2%
  5. Black and Decker1.2%
  6. ThisWorx<0.01%
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Which car vacuum brands compete with Dyson?

Dyson against car vacuum brands worldwide, by month

Share of Search by month for Dyson, Shark, BISSELL, Baseus. The figures are in the table below the chart.

View monthly share of search table
MonthDysonSharkBISSELLBaseusBlack and DeckerThisWorx
Oct 202581.5%10.2%4.9%2.4%1.1%<0.01%
Nov 202582.2%11.8%3.8%1.5%0.81%<0.01%
Dec 202581.7%12.9%3%1.6%0.73%<0.01%
Jan 202682.7%10.2%3.9%2.2%0.97%<0.01%
Feb 202681.8%9.6%5.2%2.3%1%<0.01%
Mar 202679.9%10.3%5.8%2.7%1.2%<0.01%
Apr 202681.4%9.5%5.4%2.4%1.3%<0.01%
May 202681%10.3%4.7%2.4%1.6%<0.01%
Jun 202682%9.4%4.5%2.4%1.6%<0.01%
Jul 202680.2%10.6%5%2.7%1.5%<0.01%
Aug 202680.9%10.2%5.5%2.2%1.2%<0.01%
Sep 2026——————

  1. 1.Dyson

    80.9%

    Held 1st. 7.4M estimated branded searches, +22.8% vs prior month. Share +0.6 points.

  2. 2.Shark

    10.2%

    Held 2nd. 932K estimated branded searches, +16.9% vs prior month. Share -0.4 points.

  3. 3.BISSELL

    5.5%

    Held 3rd. 506K estimated branded searches, +35.7% vs prior month. Share +0.6 points.

  4. 4.Baseus

    2.2%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Black and Decker

    1.2%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.ThisWorx

    <0.01%

    Held 6th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Dyson and its closest rivals

How has branded search demand for Dyson changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dyson worldwide fell from 8.5M to 7.4M.
  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among car vacuum brands worldwide decreased from 81.5% to 80.9%.
  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among car vacuum brands worldwide peaked at 82.7% in January 2026 and was lowest at 79.9% in March 2026.

How did search popularity change for car vacuum brands worldwide in August 2026?

  1. In August 2026, Dyson gained estimated Share of Search among car vacuum brands worldwide, from 80.2% to 80.9%.

  2. In August 2026, BISSELL gained estimated Share of Search among car vacuum brands worldwide, from 5% to 5.5%.

  3. Estimated monthly branded searches for Baseus worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

  4. Estimated monthly branded searches for ThisWorx worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

  5. Estimated monthly branded searches for Shark worldwide fell 11.8% over 11 measured months, from 1.1M to 932K in August 2026.

Where does Dyson compete?

Dyson is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fan brands1st of 554.2%Show ranking
Vacuum cleaner brands1st of 580.6%Show ranking
Car vacuum brands1st of 680.9%Shown above
Space heater brands1st of 582%Show ranking
Hair styling tool brands1st of 582.1%Show ranking
Heaters1st of 682.3%Show ranking
Curling iron brands1st of 584.6%Show ranking
Hair straightener brands1st of 584.6%Show ranking
Hair dryer brands1st of 586.4%Show ranking

How is Dyson measured?

Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • dyson
  • dyson airwrap
  • dyson com
  • dyson hair dryer
  • dyson hair straightener
  • dyson hair styling
  • dyson supersonic
  • dyson vacuum
  • hair dryer dyson
  • hair straightener dyson
  • hair styling dyson
  • vacuum dyson

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How the Brand Demand Index is measured

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