Dyson vs Hot Tools:Which is more popular?
In September 2026, Dyson had more branded searches than Hot Tools among curling iron brands worldwide. Dyson had about 5 million branded searches, while Hot Tools had 14,800. Dyson made up 79.2% of all curling iron brand searches we track, and Hot Tools accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about curling iron brands, Hot Tools appeared in four of the five answers and Dyson in three. Hot Tools was mentioned before Dyson in every answer.
Who do people search for more?
Dyson, about 338 searches for every 1 for Hot Tools
Who does AI mention more?
Hot Tools, mentioned in 4 of 5 answers, Dyson in 3
Who does AI recommend more?
Hot Tools, named ahead of Dyson in every answer
Follow Dyson vs Hot Tools and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top curling iron brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hot Tools was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dyson was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hot Tools was listed before Dyson in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hot Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
T34 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dyson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ghd1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about curling iron brands
5 answers
Asked ChatGPT
“Which curling iron brand should I buy?”
Asked ChatGPT
“What are the best curling iron brands?”
Asked ChatGPT
“What's the best curling iron brand for everyday styling?”
Searched Google, AI Overview
“best curling iron”
Searched Google, AI Overview
“hair styling tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Dyson or Hot Tools more popular in search?
This chart shows how often people search Google for Dyson and Hot Tools by name. Each line represents a brand's share of searches for all seven curling iron brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dyson, Hot Tools. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | BaByliss | ghd | Cloud Nine | Hot Tools | T3 | Remington |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 9.6% | 8.6% | 2.6% | 0.28% | 0.23% | 0.23% |
| Nov 2025 | 77.5% | 9.4% | 10.4% | 2.1% | 0.28% | 0.23% | 0.18% |
| Dec 2025 | 76.6% | 11.4% | 8.4% | 2.5% | 0.34% | 0.41% | 0.26% |
| Jan 2026 | 79.6% | 9.8% | 7.2% | 2.6% | 0.29% | 0.29% | 0.23% |
| Feb 2026 | 77.9% | 9.6% | 8.6% | 3.1% | 0.28% | 0.28% | 0.22% |
| Mar 2026 | 75.8% | 11.3% | 8.3% | 3.7% | 0.27% | 0.27% | 0.27% |
| Apr 2026 | 77.6% | 11.5% | 7% | 3.1% | 0.28% | 0.28% | 0.23% |
| May 2026 | 77.6% | 11.5% | 7% | 3.1% | 0.28% | 0.28% | 0.23% |
| Jun 2026 | 77.8% | 11.4% | 7% | 3.1% | 0.23% | 0.23% | 0.2% |
| Jul 2026 | 72.7% | 13.1% | 9.8% | 3.6% | 0.32% | 0.32% | 0.27% |
| Aug 2026 | 77% | 11.5% | 6.9% | 3.8% | 0.28% | 0.28% | 0.27% |
| Sep 2026 | 79.2% | 9.8% | 7.1% | 3.2% | 0.23% | 0.23% | 0.23% |
How has the Dyson and Hot Tools comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Hot Tools in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dyson’s share of searches among curling iron brands worldwide moved from 78.5% to 79.2%, and its estimated monthly branded searches held steady at 5M.
- Across the 12 months ending September 2026, Hot Tools’ share of searches among curling iron brands worldwide moved from 0.28% to 0.23%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for curling iron brands worldwide in September 2026?
2 changes
In September 2026, Dyson gained share of searches among curling iron brands worldwide, from 77% to 79.2%.
Estimated monthly branded searches for Hot Tools worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dyson’s and Hot Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among curling iron brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.