Brandwave

How popular isHot Tools?

In September 2026, people searched for Hot Tools by name about 14,800 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.23% of all global curling iron brand searches, placing Hot Tools fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about curling iron brands, Hot Tools appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Hot Tools is the fifth most searched of 7 competitors and the second most recommended in AI answers.

  1. DysonShare of searches 79.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. BaBylissShare of searches 9.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ghdShare of searches 7.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  4. Cloud NineShare of searches 3.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Hot ToolsShare of searches 0.23%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top curling iron brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hot Tools was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hot Tools is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. T31st
  2. Hot Tools2nd
  3. Dyson3rd
  4. ghd3rd
  5. BaByliss–
  6. Cloud Nine–
  7. Remington–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hot Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T34 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dyson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ghd1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about curling iron brands

5 answers

  • Asked ChatGPT

    “Which curling iron brand should I buy?”

    1. 1T3
    2. 2Hot Tools
    3. 3ghd

  • Asked ChatGPT

    “What are the best curling iron brands?”

    1. 1T3
    2. 2Hot Tools
    3. 3Dyson

  • Asked ChatGPT

    “What's the best curling iron brand for everyday styling?”

    1. 1T3
    2. 2Hot Tools

  • Searched Google, AI Overview

    “best curling iron”

    1. 1Hot Tools
    2. 2T3
    3. 3Dyson

  • Searched Google, AI Overview

    “hair styling tool”

    1. 1Dyson

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which curling iron brands compete with Hot Tools?

Hot Tools against curling iron brands worldwide, by month

Share of searches by month for Dyson, BaByliss, ghd, Cloud Nine, Hot Tools. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissghdCloud NineHot ToolsT3Remington
Oct 202578.5%9.6%8.6%2.6%0.28%0.23%0.23%
Nov 202577.5%9.4%10.4%2.1%0.28%0.23%0.18%
Dec 202576.6%11.4%8.4%2.5%0.34%0.41%0.26%
Jan 202679.6%9.8%7.2%2.6%0.29%0.29%0.23%
Feb 202677.9%9.6%8.6%3.1%0.28%0.28%0.22%
Mar 202675.8%11.3%8.3%3.7%0.27%0.27%0.27%
Apr 202677.6%11.5%7%3.1%0.28%0.28%0.23%
May 202677.6%11.5%7%3.1%0.28%0.28%0.23%
Jun 202677.8%11.4%7%3.1%0.23%0.23%0.2%
Jul 202672.7%13.1%9.8%3.6%0.32%0.32%0.27%
Aug 202677%11.5%6.9%3.8%0.28%0.28%0.27%
Sep 202679.2%9.8%7.1%3.2%0.23%0.23%0.23%

  1. 1.Dyson

    79.2%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +2.2 points.

  2. 2.BaByliss

    9.8%

    Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -1.7 points.

  3. 3.ghd

    7.1%

    Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  4. 4.Cloud Nine

    3.2%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Hot Tools

    0.23%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.T3

    0.23%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Remington

    0.23%

    Held 7th. 14.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Hot Tools and its closest rivals

Every comparison with Hot Tools

7 comparisons

How has branded search demand for Hot Tools changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hot Tools worldwide fell from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Hot Tools’ share of searches among curling iron brands worldwide held steady, from 0.28% to 0.23%.

How did search popularity change for curling iron brands worldwide in September 2026?

5 changes

  1. In September 2026, Dyson gained share of searches among curling iron brands worldwide, from 77% to 79.2%.

  2. In September 2026, BaByliss lost share of searches among curling iron brands worldwide, from 11.5% to 9.8%.

  3. In September 2026, Cloud Nine lost share of searches among curling iron brands worldwide, from 3.8% to 3.2%.

  4. Estimated monthly branded searches for Hot Tools worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  5. Estimated monthly branded searches for ghd worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are Hot Tools’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hot Tools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hot tools

How the Brand Demand Index is measured

Who owns Hot Tools?

Hot Tools is owned by Helen of Troy. Brandwave does not track any other brands owned by Helen of Troy.

Do you work for Hot Tools? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Hot Tools compete?

Hot Tools is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Curling iron brands5th of 70.23%Shown above
Curling wand brands5th of 70.25%Show ranking
Creator with pink hair and a pink jacket

Is Hot Tools your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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