Brandwave

Bio Ionic vs Hot Tools:Which is more popular?

In September 2026, Bio Ionic and Hot Tools were level in searches among curling wand brands worldwide, with an estimated 14.8K branded searches each, at 0.55% of the total each. When we asked ChatGPT and Google AI Overviews about curling wand brands, Hot Tools appeared in four of the five answers and Bio Ionic in two. Bio Ionic and Hot Tools were each mentioned first in one of the two answers.

Among curling wand brands worldwide in September 2026

Who do people search for more?

Bio Ionic and Hot Tools are searched for about as often as each other.

Bio Ionic 14.8K searchesHot Tools 14.8K searches

Who does AI mention more?

Hot Tools, mentioned in 4 of 5 answers, Bio Ionic in 2

Hot Tools in 4 of 5Bio Ionic in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Bio Ionic first in 1Hot Tools first in 1

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Top curling wand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hot Tools was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bio Ionic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bio Ionic and Hot Tools were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. T31st
  2. Bio Ionic2nd
  3. Hot Tools2nd
  4. Dyson–
  5. BaByliss–
  6. Cloud Nine–
  7. Remington–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hot Tools4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bio Ionic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T32 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dyson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about curling wand brands

5 answers
  • Asked ChatGPT

    “Which curling wand brand should I buy?”

    1. 1T3
    2. 2Hot Tools
    3. 3Bio Ionic
  • Asked ChatGPT

    “What are the best curling wand brands?”

    1. Asked ChatGPT

      “What's the best curling wand brand for loose curls?”

      1. 1T3
      2. 2Bio Ionic
      3. 3Hot Tools
    2. Searched Google, AI Overview

      “best curling wand”

      1. 1Hot Tools
    3. Searched Google, AI Overview

      “ceramic curling wand”

      1. 1Remington
      2. 2Hot Tools

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

    Is Bio Ionic or Hot Tools more popular in search?

    This chart shows how often people search Google for Bio Ionic and Hot Tools by name. Each line represents a brand's share of searches for all seven curling wand brands we track, month by month, from English-language searches worldwide.

    Bio Ionic and Hot Tools among curling wand brands worldwide, by month

    Share of searches by month for Bio Ionic, Hot Tools. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDysonBaBylissCloud NineBio IonicHot ToolsT3Remington
    Oct 202572.7%19.8%5.4%0.72%0.59%0.48%0.39%
    Nov 202577.3%17.1%3.8%0.63%0.51%0.42%0.28%
    Dec 202577%17.2%3.8%0.51%0.51%0.62%0.34%
    Jan 202676.4%17.2%4.6%0.41%0.5%0.5%0.34%
    Feb 202671.7%19.8%6.5%0.47%0.58%0.58%0.39%
    Mar 202667.9%22.6%7.5%0.45%0.55%0.55%0.45%
    Apr 202664.6%26%7.1%0.52%0.64%0.64%0.43%
    May 202664.6%26%7.1%0.64%0.64%0.64%0.43%
    Jun 202665%26%7.1%0.52%0.52%0.52%0.35%
    Jul 202664.6%26%7.1%0.52%0.64%0.64%0.43%
    Aug 202667.8%22.6%7.5%0.55%0.55%0.55%0.45%
    Sep 202667.7%22.8%7.4%0.55%0.55%0.55%0.45%

    How has the Bio Ionic and Hot Tools comparison changed over the last 12 months?

    3 findings
    • The lead changed hands once in the 12 months ending September 2026: Hot Tools took it in January 2026.
    • Across the 12 months ending September 2026, Bio Ionic’s share of searches among curling wand brands worldwide moved from 0.72% to 0.55%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
    • Across the 12 months ending September 2026, Hot Tools’ share of searches among curling wand brands worldwide moved from 0.59% to 0.55%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

    How did search popularity change for curling wand brands worldwide in September 2026?

    2 changes
    1. Estimated monthly branded searches for Bio Ionic worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

    2. Estimated monthly branded searches for Hot Tools worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Bio Ionic’s and Hot Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Bio Ionic

    1 branded search term

    • bio ionic

    Hot Tools

    1 branded search term

    • hot tools

    How the Brand Demand Index is measured

    Other head-to-heads among curling wand brands

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    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.