Brandwave

How popular isHot Tools?

In September 2026, people searched for Hot Tools by name about 14,800 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.25% of all global curling wand brand searches, placing Hot Tools fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about curling wand brands, Hot Tools appeared in four of the five answers and was the joint second most recommended of the seven.

Search and AI answers in September 2026

Hot Tools is the fifth most searched of 7 competitors and the joint second most recommended in AI answers.

  1. DysonShare of searches 85.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BaBylissShare of searches 10.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Cloud NineShare of searches 3.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Bio IonicShare of searches 0.25%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. Hot ToolsShare of searches 0.25%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+2 more

Hot Tools website (opens in a new tab)

Follow Hot Tools and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top curling wand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hot Tools was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hot Tools is the joint second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. T31st
  2. Bio Ionic2nd
  3. Hot Tools2nd
  4. Dyson–
  5. BaByliss–
  6. Cloud Nine–
  7. Remington–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hot Tools4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bio Ionic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T32 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dyson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about curling wand brands

5 answers

  • Asked ChatGPT

    “Which curling wand brand should I buy?”

    1. 1T3
    2. 2Hot Tools
    3. 3Bio Ionic

  • Asked ChatGPT

    “What are the best curling wand brands?”

    1. Asked ChatGPT

      “What's the best curling wand brand for loose curls?”

      1. 1T3
      2. 2Bio Ionic
      3. 3Hot Tools

    2. Searched Google, AI Overview

      “best curling wand”

      1. 1Hot Tools

    3. Searched Google, AI Overview

      “ceramic curling wand”

      1. 1Remington
      2. 2Hot Tools

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

    Which curling wand brands compete with Hot Tools?

    Hot Tools against curling wand brands worldwide, by month

    Share of searches by month for Dyson, BaByliss, Cloud Nine, Hot Tools. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDysonBaBylissCloud NineBio IonicHot ToolsT3Remington
    Oct 202585.6%10.4%2.8%0.38%0.31%0.25%0.21%
    Nov 202586.1%10.4%2.3%0.38%0.31%0.26%0.17%
    Dec 202583.4%12.4%2.7%0.37%0.37%0.45%0.25%
    Jan 202685.6%10.5%2.8%0.25%0.31%0.31%0.21%
    Feb 202685%10.5%3.4%0.25%0.31%0.31%0.21%
    Mar 202682.5%12.3%4.1%0.24%0.3%0.3%0.24%
    Apr 202683.3%12.3%3.4%0.25%0.3%0.3%0.2%
    May 202683.2%12.3%3.4%0.3%0.3%0.3%0.2%
    Jun 202683.5%12.2%3.4%0.25%0.25%0.25%0.17%
    Jul 202680.3%14.5%4%0.29%0.35%0.35%0.24%
    Aug 202682.5%12.3%4.1%0.3%0.3%0.3%0.24%
    Sep 202685.1%10.5%3.4%0.25%0.25%0.25%0.21%

    1. 1.Dyson

      85.1%

      Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +2.6 points.

    2. 2.BaByliss

      10.5%

      Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -1.8 points.

    3. 3.Cloud Nine

      3.4%

      Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.6 points.

    4. 4.Bio Ionic

      0.25%

      Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.Hot Tools

      0.25%

      Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

    6. 6.T3

      0.25%

      Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

    7. 7.Remington

      0.21%

      Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Hot Tools and its closest rivals

    Every comparison with Hot Tools

    7 comparisons

    How has branded search demand for Hot Tools changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Hot Tools worldwide fell from 18.1K to 14.8K.
    • Across the 12 months ending September 2026, Hot Tools’ share of searches among curling wand brands worldwide held steady, from 0.31% to 0.25%.

    How did search popularity change for curling wand brands worldwide in September 2026?

    5 changes

    1. In September 2026, Dyson gained share of searches among curling wand brands worldwide, from 82.5% to 85.1%.

    2. In September 2026, BaByliss lost share of searches among curling wand brands worldwide, from 12.3% to 10.5%.

    3. In September 2026, Cloud Nine lost share of searches among curling wand brands worldwide, from 4.1% to 3.4%.

    4. Estimated monthly branded searches for Bio Ionic worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

    5. Estimated monthly branded searches for Hot Tools worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

    How are Hot Tools’ branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Hot Tools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • hot tools

    How the Brand Demand Index is measured

    Who owns Hot Tools?

    Hot Tools is owned by Helen of Troy. Brandwave does not track any other brands owned by Helen of Troy.

    Do you work for Hot Tools? To request corrections or removal please contact us via our support page and we will be happy to assist.

    Where does Hot Tools compete?

    Hot Tools is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Curling iron brands5th of 70.23%Show ranking
    Curling wand brands5th of 70.25%Shown above
    Creator with pink hair and a pink jacket

    Is Hot Tools your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

    Start free