How popular isT3 in search?
In September 2026, there were an estimated 82.2K branded searches for T3 worldwide which is up 17.5% over the last 12 months. T3 holds 0.25% estimated Share of Search among curling wand brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Dyson85.5%
BaByliss10.5%
Cloud Nine3.4%
T30.25%
Remington0.21%GHD0.08%
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Which curling wand brands compete with T3?
Share of Search by month for Dyson, BaByliss, Cloud Nine, T3. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | BaByliss | Cloud Nine | T3 | Remington | GHD |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.1% | 10.5% | 2.8% | 0.25% | 0.21% | 0.08% |
| Nov 2025 | 86.7% | 10.5% | 2.3% | 0.26% | 0.17% | 0.05% |
| Dec 2025 | 84% | 12.5% | 2.8% | 0.45% | 0.25% | 0.05% |
| Jan 2026 | 86% | 10.6% | 2.8% | 0.31% | 0.21% | 0.08% |
| Feb 2026 | 85.4% | 10.5% | 3.4% | 0.31% | 0.21% | 0.09% |
| Mar 2026 | 82.9% | 12.4% | 4.1% | 0.3% | 0.25% | 0.09% |
| Apr 2026 | 83.7% | 12.4% | 3.4% | 0.3% | 0.2% | 0.09% |
| May 2026 | 83.7% | 12.4% | 3.4% | 0.3% | 0.2% | 0.09% |
| Jun 2026 | 83.8% | 12.3% | 3.4% | 0.25% | 0.17% | 0.09% |
| Jul 2026 | 80.8% | 14.6% | 4% | 0.36% | 0.24% | 0.09% |
| Aug 2026 | 82.9% | 12.4% | 4.1% | 0.3% | 0.25% | 0.09% |
| Sep 2026 | 85.5% | 10.5% | 3.4% | 0.25% | 0.21% | 0.08% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.5% | 5M | +22.2% | +2.6 points | |
| 2, held 2nd | 10.5% | 616K | +0.98% | -1.8 points | |
| 3, held 3rd | 3.4% | 201K | 0% | -0.6 points | |
| 4, held 4th | 0.25% | 14.8K | 0% | 0 points | |
| 5, held 5th | 0.21% | 12.1K | 0% | 0 points | |
| 6, held 6th | 0.08% | 4.4K | 0% | 0 points |
1.
Dyson85.5%
Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +2.6 points.
2.
BaByliss10.5%
Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -1.8 points.
3.4%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.
T30.25%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
0.21%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
GHD
0.08%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between T3 and its closest rivals
Every comparison with T3
10 comparisons
How has branded search demand for T3 changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for T3 worldwide rose from 70K to 82.2K.
- Across the 12 months ending September 2026, T3’s estimated Share of Search among curling wand brands worldwide held steady at 0.25%.
How did search popularity change for curling wand brands worldwide in September 2026?
3 changes

In September 2026, Dyson gained estimated Share of Search among curling wand brands worldwide, from 82.9% to 85.5%.

In September 2026, BaByliss lost estimated Share of Search among curling wand brands worldwide, from 12.4% to 10.5%.

In September 2026, Cloud Nine lost estimated Share of Search among curling wand brands worldwide, from 4.1% to 3.4%.
Where does T3 compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hair styling tool brands | 5th of 7 | 0.78% | Show ranking |
| Curling wand brands | 4th of 6 | 0.25% | Shown above |
| Blow dryer brands | 4th of 7 | 0.25% | Show ranking |
| Flat iron brands | 3rd of 6 | 0.26% | Show ranking |
| Hot rollers brands | 3rd of 5 | 2.1% | Show ranking |
How is T3 measured?
Brandwave collects information about searches that people make online using T3’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- hair dryer t3
- hair straightener t3
- t3 curling iron
- t3 hair styling
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Is T3 your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.