Brandwave

How popular isT3 in search?

In September 2026, there were an estimated 82.2K branded searches for T3 worldwide which is up 17.5% over the last 12 months. T3 holds 0.25% estimated Share of Search among curling wand brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson85.5%
  2. BaByliss10.5%
  3. Cloud Nine3.4%
  4. T30.25%
  5. Remington0.21%
  6. GHD0.08%
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Which curling wand brands compete with T3?

T3 against curling wand brands worldwide, by month

Share of Search by month for Dyson, BaByliss, Cloud Nine, T3. The figures are in the table below the chart.

View monthly share of search table
MonthDysonBaBylissCloud NineT3RemingtonGHD
Oct 202586.1%10.5%2.8%0.25%0.21%0.08%
Nov 202586.7%10.5%2.3%0.26%0.17%0.05%
Dec 202584%12.5%2.8%0.45%0.25%0.05%
Jan 202686%10.6%2.8%0.31%0.21%0.08%
Feb 202685.4%10.5%3.4%0.31%0.21%0.09%
Mar 202682.9%12.4%4.1%0.3%0.25%0.09%
Apr 202683.7%12.4%3.4%0.3%0.2%0.09%
May 202683.7%12.4%3.4%0.3%0.2%0.09%
Jun 202683.8%12.3%3.4%0.25%0.17%0.09%
Jul 202680.8%14.6%4%0.36%0.24%0.09%
Aug 202682.9%12.4%4.1%0.3%0.25%0.09%
Sep 202685.5%10.5%3.4%0.25%0.21%0.08%
  1. 1.Dyson

    85.5%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +2.6 points.

  2. 2.BaByliss

    10.5%

    Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -1.8 points.

  3. Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.T3

    0.25%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Remington

    0.21%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.GHD

    0.08%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between T3 and its closest rivals

How has branded search demand for T3 changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for T3 worldwide rose from 70K to 82.2K.
  • Across the 12 months ending September 2026, T3’s estimated Share of Search among curling wand brands worldwide held steady at 0.25%.

How did search popularity change for curling wand brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among curling wand brands worldwide, from 82.9% to 85.5%.

  2. In September 2026, BaByliss lost estimated Share of Search among curling wand brands worldwide, from 12.4% to 10.5%.

  3. In September 2026, Cloud Nine lost estimated Share of Search among curling wand brands worldwide, from 4.1% to 3.4%.

Where does T3 compete?

T3 is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hair styling tool brands5th of 70.78%Show ranking
Curling wand brands4th of 60.25%Shown above
Blow dryer brands4th of 70.25%Show ranking
Flat iron brands3rd of 60.26%Show ranking
Hot rollers brands3rd of 52.1%Show ranking

How is T3 measured?

Brandwave collects information about searches that people make online using T3’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • hair dryer t3
  • hair straightener t3
  • t3 curling iron
  • t3 hair styling

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How the Brand Demand Index is measured

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Is T3 your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.