Brandwave

How popular isDyson in search?

In September 2026, there were an estimated 8.1M branded searches for Dyson worldwide which held steady over the last 12 months. Dyson holds 89.6% estimated Share of Search among curling wand brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson89.6%
  2. BaByliss6.8%
  3. Cloud Nine2.2%
  4. T30.9%
  5. Remington0.49%
  6. GHD0.05%
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Which curling wand brands compete with Dyson?

Dyson against curling wand brands worldwide, by month

Share of Search by month for Dyson, BaByliss, Cloud Nine. The figures are in the table below the chart.

View monthly share of search table
MonthDysonBaBylissCloud NineT3RemingtonGHD
Oct 202590.4%6.5%1.8%0.75%0.49%0.05%
Nov 202591.5%6.1%1.4%0.71%0.37%0.03%
Dec 202590%6.7%1.5%1.3%0.48%0.03%
Jan 202691%6%1.6%0.84%0.46%0.04%
Feb 202689.8%6.2%2%1.4%0.48%0.05%
Mar 202688.3%7.5%2.5%1.2%0.54%0.05%
Apr 202688.3%7.9%2.2%1.1%0.55%0.06%
May 202688.2%7.9%2.2%1.2%0.51%0.06%
Jun 202688.6%7.9%2.2%0.86%0.46%0.06%
Jul 202687.4%8.8%2.4%0.86%0.55%0.05%
Aug 202688.8%7.3%2.4%0.84%0.55%0.05%
Sep 202689.6%6.8%2.2%0.9%0.49%0.05%

  1. 1.Dyson

    89.6%

    Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +0.8 points.

  2. 2.BaByliss

    6.8%

    Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -0.6 points.

  3. 3.Cloud Nine

    2.2%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.T3

    0.9%

    Held 4th. 82.2K estimated branded searches, +17.3% vs prior month. Share +0.1 points.

  5. 5.Remington

    0.49%

    Held 5th. 44.9K estimated branded searches, -1.3% vs prior month. Share -0.1 points.

  6. 6.GHD

    0.05%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Dyson and its closest rivals

Every comparison with Dyson

How has branded search demand for Dyson changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dyson worldwide held steady, from 8.5M to 8.1M.
  • Across the 12 months ending September 2026, Dyson’s estimated Share of Search among curling wand brands worldwide decreased from 90.4% to 89.6%.
  • Across the 12 months ending September 2026, Dyson’s estimated Share of Search among curling wand brands worldwide peaked at 91.5% in November 2025 and was lowest at 87.4% in July 2026.

How did search popularity change for curling wand brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among curling wand brands worldwide, from 88.8% to 89.6%.

  2. In September 2026, BaByliss lost estimated Share of Search among curling wand brands worldwide, from 7.3% to 6.8%.

  3. Estimated monthly branded searches for Cloud Nine worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  4. Estimated monthly branded searches for T3 worldwide rose 17.5% over 12 measured months, from 70K to 82.2K in September 2026.

Where does Dyson compete?

Dyson is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fan brands1st of 549.4%Show ranking
Standing fan brands1st of 549.4%Show ranking
Vacuum cleaner brands1st of 958.5%Show ranking
Cordless vacuum brands1st of 866.5%Show ranking
Stick vacuum brands1st of 868%Show ranking
Handheld vacuum brands1st of 774%Show ranking
Hair styling tool brands1st of 776.2%Show ranking
Hand dryer brands1st of 377.5%Show ranking
Heaters1st of 679.4%Show ranking
Car vacuum brands1st of 679.6%Show ranking
Blow dryer brands1st of 780.4%Show ranking
Air styler brands1st of 382.7%Show ranking
Hair curler brands1st of 382.7%Show ranking
Mini vacuum brands1st of 383.3%Show ranking
Pet vacuum brands1st of 383.3%Show ranking
Space heater brands1st of 583.7%Show ranking
Curling iron brands1st of 584.1%Show ranking
Hair straightener brands1st of 584.1%Show ranking
Hair dryer brands1st of 585.5%Show ranking
Portable heater brands1st of 487.3%Show ranking
Curling wand brands1st of 689.6%Shown above
Flat iron brands1st of 691.3%Show ranking
Cordless straightener brands1st of 392.9%Show ranking
Pedestal fan brands1st of 493.4%Show ranking
Floor fan brands1st of 394.1%Show ranking

How is Dyson measured?

Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • dyson
  • dyson airwrap
  • dyson hair dryer
  • dyson hair straightener
  • dyson hair styling
  • dyson supersonic
  • dyson vacuum
  • hair dryer dyson
  • hair straightener dyson
  • hair styling dyson
  • vacuum dyson

Do you work for Dyson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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