Brandwave

Curling iron brands:Which brands are most popular in search?

In August 2026, Dyson was the most searched among curling iron brands worldwide, with an estimated 7.4M branded searches and 84.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dyson84.6%
  2. ghd6.7%
  3. BaByliss6.3%
  4. Cloud Nine2.3%
  5. Remington0.14%

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Share of SearchLeaderboard

Compare the hair styling tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among curling iron brands worldwide, by month

Share of Search by month for Dyson, ghd, BaByliss, Cloud Nine. The figures are in the table below the chart.

View monthly share of search table
MonthDysonghdBaBylissCloud NineRemington
Oct 202584.6%8.1%5.5%1.6%0.13%
Nov 202584.5%9%5.1%1.2%0.08%
Dec 202585.4%7.4%5.7%1.4%0.11%
Jan 202687.1%6.1%5.1%1.5%0.12%
Feb 202685.2%7.4%5.3%1.9%0.12%
Mar 202683.6%7.5%6.4%2.3%0.13%
Apr 202684.1%6.9%6.9%2.1%0.13%
May 202684.1%6.9%6.8%2.1%0.13%
Jun 202684.2%6.8%6.9%2.1%0.13%
Jul 202681.5%8.7%7.5%2.2%0.15%
Aug 202684.6%6.7%6.3%2.3%0.14%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Dyson

    84.6%

    Held 1st. 7.4M estimated branded searches, +22.8% vs prior month. Share +3.1 points.

  2. 2.ghd

    6.7%

    Held 2nd. 582K estimated branded searches, -9.1% vs prior month. Share -2 points.

  3. 3.BaByliss

    6.3%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Cloud Nine

    2.3%

    Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +0.1 points.

  5. 5.Remington

    0.14%

    Held 5th. 12.6K estimated branded searches, +17.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among curling iron brands worldwide?

In August 2026, Dyson was the most searched among curling iron brands worldwide, with an estimated 7.4M branded searches and 84.6% estimated Share of Search within this set. ghd is in 2nd place, 77.9 percentage points behind at 6.7% Share of Search.

Global curling iron brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dyson84.6%87.1%Jan 202681.5%Jul 20261st
ghd8.1% → 6.7%9%Nov 20256.1%Jan 20262nd
BaByliss5.5% → 6.3%7.5%Jul 20265.1%Nov 20253rd
Cloud Nine1.6% → 2.3%2.3%Mar 20261.2%Nov 20254th
Remington0.13% → 0.14%0.15%Jul 20260.08%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, ghd’s estimated Share of Search among curling iron brands worldwide decreased from 8.1% to 6.7%.
  • Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among curling iron brands worldwide increased from 5.5% to 6.3%.
  • Across the 11 months ending August 2026, Cloud Nine’s estimated Share of Search among curling iron brands worldwide increased from 1.6% to 2.3%.
  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among curling iron brands worldwide peaked at 87.1% in January 2026 and was lowest at 81.5% in July 2026.
  • Across the 11 months ending August 2026, ghd’s estimated Share of Search among curling iron brands worldwide peaked at 9% in November 2025 and was lowest at 6.1% in January 2026.
  • Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among curling iron brands worldwide peaked at 7.5% in July 2026 and was lowest at 5.1% in November 2025.
  • Across the 11 months ending August 2026, Cloud Nine’s estimated Share of Search among curling iron brands worldwide peaked at 2.3% in March 2026 and was lowest at 1.2% in November 2025.
  • Across the 11 months ending August 2026, Dyson and Remington held steady: their estimated Share of Search among curling iron brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for curling iron brands worldwide in August 2026?

  1. In August 2026, Dyson gained estimated Share of Search among curling iron brands worldwide, from 81.5% to 84.6%.

  2. In August 2026, ghd lost estimated Share of Search among curling iron brands worldwide, from 8.7% to 6.7%.

  3. In August 2026, BaByliss lost estimated Share of Search among curling iron brands worldwide, from 7.5% to 6.3%.

  4. Estimated monthly branded searches for Cloud Nine worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

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