Brandwave

BaByliss vs Cloud Nine:Which is more popular by branded search?

In August 2026, BaByliss had more branded searches than Cloud Nine among curling iron brands worldwide. BaByliss was estimated to have 550K branded searches compared to Cloud Nine’s 201K, and held a 6.3% Share of Search versus Cloud Nine’s 2.3%. These are worldwide searches for English-language branded terms.

Share of Search among curling iron brands worldwide in August 2026Which is more popular in search, BaByliss or Cloud Nine?
BaByliss6.3%550K searches
vs
Cloud Nine2.3%201K searches

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Which is more popular in search, BaByliss or Cloud Nine?

Compare the hair styling tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BaByliss and Cloud Nine among curling iron brands worldwide, by month

Share of Search by month for BaByliss, Cloud Nine. The figures are in the table below the chart.

View monthly share of search table
MonthDysonghdBaBylissCloud NineRemington
Oct 202584.6%8.1%5.5%1.6%0.13%
Nov 202584.5%9%5.1%1.2%0.08%
Dec 202585.4%7.4%5.7%1.4%0.11%
Jan 202687.1%6.1%5.1%1.5%0.12%
Feb 202685.2%7.4%5.3%1.9%0.12%
Mar 202683.6%7.5%6.4%2.3%0.13%
Apr 202684.1%6.9%6.9%2.1%0.13%
May 202684.1%6.9%6.8%2.1%0.13%
Jun 202684.2%6.8%6.9%2.1%0.13%
Jul 202681.5%8.7%7.5%2.2%0.15%
Aug 202684.6%6.7%6.3%2.3%0.14%
Sep 2026—————

How has the BaByliss and Cloud Nine comparison changed over the last 12 months?

  • BaByliss was ahead of Cloud Nine in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among curling iron brands worldwide moved from 5.5% to 6.3%, and its estimated monthly branded searches held steady at 550K.
  • Across the 11 months ending August 2026, Cloud Nine’s estimated Share of Search among curling iron brands worldwide moved from 1.6% to 2.3%, and its estimated monthly branded searches moved from 165K to 201K.

How did search popularity change for curling iron brands worldwide in August 2026?

  1. In August 2026, BaByliss lost estimated Share of Search among curling iron brands worldwide, from 7.5% to 6.3%.

  2. Estimated monthly branded searches for Cloud Nine worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using BaByliss’ and Cloud Nine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaByliss

1 branded search term

  • babyliss

Cloud Nine

1 branded search term

  • cloud nine

How the Brand Demand Index is measured

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