Brandwave

How popular isCHI in search?

In September 2026, there were an estimated 31K branded searches for CHI worldwide which held steady over the last 12 months. CHI holds 0.04% estimated Share of Search among flat iron brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson88.6%
  2. BaByliss10.9%
  3. T30.26%
  4. Remington0.12%
  5. GHD0.08%
  6. CHI0.04%
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Which flat iron brands compete with CHI?

CHI against flat iron brands worldwide, by month

Share of Search by month for Dyson, BaByliss, CHI. The figures are in the table below the chart.

View monthly share of search table
MonthDysonBaBylissT3RemingtonGHDCHI
Oct 202588.7%10.8%0.26%0.1%0.08%0.05%
Nov 202588.8%10.8%0.26%0.08%0.05%0.04%
Dec 202586.4%12.9%0.47%0.11%0.05%0.04%
Jan 202688.5%10.9%0.32%0.12%0.08%0.05%
Feb 202688.5%10.9%0.32%0.12%0.1%0.05%
Mar 202686.5%12.9%0.31%0.11%0.09%0.06%
Apr 202686.6%12.8%0.31%0.17%0.09%0.06%
May 202686.6%12.8%0.31%0.09%0.09%0.05%
Jun 202686.8%12.7%0.26%0.11%0.09%0.05%
Jul 202684.2%15.2%0.37%0.11%0.09%0.06%
Aug 202686.5%12.9%0.31%0.11%0.09%0.05%
Sep 202688.6%10.9%0.26%0.12%0.08%0.04%

  1. 1.Dyson

    88.6%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +2.1 points.

  2. 2.BaByliss

    10.9%

    Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -2 points.

  3. 3.T3

    0.26%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Remington

    0.12%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.GHD

    0.08%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.CHI

    0.04%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between CHI and its closest rivals

Every comparison with CHI

How has branded search demand for CHI changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for CHI worldwide held steady, from 32.5K to 31K.
  • Across the 12 months ending September 2026, CHI’s estimated Share of Search among flat iron brands worldwide held steady, from 0.05% to 0.04%.

How did search popularity change for flat iron brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among flat iron brands worldwide, from 86.5% to 88.6%.

  2. In September 2026, BaByliss lost estimated Share of Search among flat iron brands worldwide, from 12.9% to 10.9%.

  3. Estimated monthly branded searches for Remington worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

  4. Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does CHI compete?

CHI is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hair styling tool brands6th of 70.29%Show ranking
Blow dryer brands6th of 70.04%Show ranking
Flat iron brands6th of 60.04%Shown above
Shampoo and conditioner brands6th of 70.09%Show ranking
Hot rollers brands5th of 50.34%Show ranking

How is CHI measured?

Brandwave collects information about searches that people make online using CHI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • chi hair
  • chi hair dryer
  • chi hair straightener
  • chi hair styling
  • chi straightener

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How the Brand Demand Index is measured

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