CHI vs Panasonic:Which is searched more?
In September 2026, Panasonic had more branded searches than CHI among steam iron brands worldwide. Panasonic had about 823,000 branded searches, while CHI had 2,400. Panasonic made up 40.8% of all steam iron brand searches we track, and CHI accounted for 0.12%. These are worldwide searches for English-language branded terms.
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Is CHI or Panasonic more popular in search?
Compare the steam iron brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Panasonic, CHI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Panasonic | Tefal | Black+Decker | Rowenta | Philips | Russell Hobbs | Bosch | CHI |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 27.4% | 11.5% | 10.3% | 4.7% | 7% | 0.49% | 0.14% |
| Nov 2025 | 31.3% | 34.9% | 10.3% | 12.3% | 3.8% | 6.8% | 0.4% | 0.14% |
| Dec 2025 | 35.1% | 31.3% | 10.4% | 11.3% | 3.8% | 7.6% | 0.38% | 0.12% |
| Jan 2026 | 36.2% | 31.4% | 9.7% | 11.6% | 4% | 6.6% | 0.4% | 0.13% |
| Feb 2026 | 46.1% | 26.3% | 9.3% | 8.3% | 3.8% | 5.6% | 0.4% | 0.11% |
| Mar 2026 | 40.7% | 28.2% | 10.9% | 9.1% | 4.5% | 6% | 0.46% | 0.14% |
| Apr 2026 | 48.2% | 22.5% | 10.6% | 8.8% | 4.3% | 4.9% | 0.44% | 0.14% |
| May 2026 | 44.6% | 24.5% | 12% | 9.8% | 4% | 4.6% | 0.41% | 0.11% |
| Jun 2026 | 41.3% | 23% | 12.3% | 13.2% | 4.5% | 5.1% | 0.42% | 0.12% |
| Jul 2026 | 43.1% | 20.5% | 11.5% | 13.8% | 5.2% | 5.4% | 0.44% | 0.13% |
| Aug 2026 | 42.5% | 24.7% | 11.4% | 9.7% | 5.7% | 5.4% | 0.5% | 0.12% |
| Sep 2026 | 40.8% | 27.8% | 10.9% | 9.3% | 5.5% | 5.2% | 0.44% | 0.12% |
How has the CHI and Panasonic comparison changed over the last 12 months?
3 findings
- Panasonic was ahead of CHI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CHI’s share of searches among steam iron brands worldwide moved from 0.14% to 0.12%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Panasonic’s share of searches among steam iron brands worldwide moved from 38.5% to 40.8%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for steam iron brands worldwide in September 2026?
2 changes
In September 2026, Panasonic lost share of searches among steam iron brands worldwide, from 42.5% to 40.8%.
Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CHI’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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