Steam Iron brands:Which are searched most?
In September 2026, MINI was the most searched among steam Iron brands worldwide, with an estimated 1.2M branded searches and 34.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
MINI34.8%
Philips27.6%
Tefal16%
Black and Decker6.3%Rowenta5.3%
Bosch4.8%
Russell Hobbs4.4%
CHI0.88%
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Share of SearchLeaderboard
Compare the steam iron brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MINI, Philips, Tefal, Black and Decker, Rowenta, Bosch, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | MINI | Philips | Tefal | Black and Decker | Rowenta | Bosch | Russell Hobbs | CHI |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.5% | 27.6% | 15.6% | 6.5% | 5.8% | 5.5% | 5.6% | 0.87% |
| Nov 2025 | 27.6% | 27.4% | 20.8% | 6.1% | 7.3% | 3.8% | 5.8% | 1.1% |
| Dec 2025 | 28.7% | 30.9% | 17.3% | 5.8% | 6.2% | 4% | 5.8% | 1.3% |
| Jan 2026 | 31.5% | 26.8% | 18.4% | 5.7% | 6.8% | 4.4% | 5.6% | 0.78% |
| Feb 2026 | 35.5% | 27% | 16.6% | 5.8% | 5.2% | 4.1% | 4.9% | 0.78% |
| Mar 2026 | 35.2% | 25.8% | 16.5% | 6.4% | 5.3% | 4.9% | 5.1% | 0.81% |
| Apr 2026 | 36.6% | 26.8% | 14% | 6.6% | 5.5% | 5.1% | 4.5% | 0.82% |
| May 2026 | 35.2% | 24.9% | 15.8% | 7.8% | 6.3% | 4.9% | 4.3% | 0.77% |
| Jun 2026 | 35.9% | 25.5% | 13.5% | 7.2% | 7.8% | 5% | 4.4% | 0.73% |
| Jul 2026 | 35.5% | 29.1% | 11.4% | 6.4% | 7.7% | 4.9% | 4.3% | 0.72% |
| Aug 2026 | 34.5% | 29.6% | 13.5% | 6.2% | 5.3% | 5.8% | 4.3% | 0.75% |
| Sep 2026 | 34.8% | 27.6% | 16% | 6.3% | 5.3% | 4.8% | 4.4% | 0.88% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.8% | 1.2M | 0% | +0.3 points | |
| 2, held 2nd | 27.6% | 970K | -7.3% | -1.9 points | |
| 3, held 3rd | 16% | 560K | +17.2% | +2.4 points | |
| 4, held 4th | 6.3% | 220K | 0% | 0 points | |
| 5, moved from 6th to 5th | 5.3% | 187K | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.8% | 169K | -17.6% | -1 pointsmoved from 5th to 6th | |
| 7, held 7th | 4.4% | 153K | 0% | 0 points | |
| 8, held 8th | 0.88% | 31K | +16.5% | +0.1 points |
1.
34.8%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.3 points.
2.
27.6%
Held 2nd. 970K estimated branded searches, -7.3% vs prior month. Share -1.9 points.
3.
16%
Held 3rd. 560K estimated branded searches, +17.2% vs prior month. Share +2.4 points.
6.3%
Held 4th. 220K estimated branded searches, 0% vs prior month. Share 0 points.
5.
5.3%
Moved from 6th to 5th. 187K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Bosch4.8%
Moved from 5th to 6th. 169K estimated branded searches, -17.6% vs prior month. Share -1 points.
4.4%
Held 7th. 153K estimated branded searches, 0% vs prior month. Share 0 points.
8.
CHI0.88%
Held 8th. 31K estimated branded searches, +16.5% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
- MINI vs Black and Decker: compare search popularity
- Philips vs Black and Decker: compare search popularity
- Tefal vs Black and Decker: compare search popularity
- Compare any of these brands
Which brand is most popular in search among steam Iron brands worldwide?
8 brands
In September 2026, MINI was the most searched among steam Iron brands worldwide, with an estimated 1.2M branded searches and 34.8% estimated Share of Search within this set. Philips is in 2nd place, 7.1 percentage points behind at 27.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| MINI | 32.5% → 34.8% | 36.6%Apr 2026 | 27.6%Nov 2025 | 1st |
| Philips | 27.6% | 30.9%Dec 2025 | 24.9%May 2026 | 2nd |
| Tefal | 15.6% → 16% | 20.8%Nov 2025 | 11.4%Jul 2026 | 3rd |
| Black and Decker | 6.5% → 6.3% | 7.8%May 2026 | 5.7%Jan 2026 | 4th |
| Rowenta | 5.8% → 5.3% | 7.8%Jun 2026 | 5.2%Feb 2026 | 5th |
| Bosch | 5.5% → 4.8% | 5.8%Aug 2026 | 3.8%Nov 2025 | 7th → 6th |
| Russell Hobbs | 5.6% → 4.4% | 5.8%Dec 2025 | 4.3%Jul 2026 | 6th → 7th |
| CHI | 0.87% → 0.88% | 1.3%Dec 2025 | 0.72%Jul 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, MINI’s estimated Share of Search among steam Iron brands worldwide increased from 32.5% to 34.8%.
- Across the 12 months ending September 2026, Rowenta’s estimated Share of Search among steam Iron brands worldwide decreased from 5.8% to 5.3%.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among steam Iron brands worldwide decreased from 5.5% to 4.8%.
- Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among steam Iron brands worldwide decreased from 5.6% to 4.4%.
- Across the 12 months ending September 2026, MINI’s estimated Share of Search among steam Iron brands worldwide peaked at 36.6% in April 2026 and was lowest at 27.6% in November 2025.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among steam Iron brands worldwide peaked at 30.9% in December 2025 and was lowest at 24.9% in May 2026.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among steam Iron brands worldwide peaked at 20.8% in November 2025 and was lowest at 11.4% in July 2026.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among steam Iron brands worldwide peaked at 7.8% in May 2026 and was lowest at 5.7% in January 2026.
- Across the 12 months ending September 2026, Rowenta’s estimated Share of Search among steam Iron brands worldwide peaked at 7.8% in June 2026 and was lowest at 5.2% in February 2026.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among steam Iron brands worldwide peaked at 5.8% in August 2026 and was lowest at 3.8% in November 2025.
- Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among steam Iron brands worldwide peaked at 5.8% in December 2025 and was lowest at 4.3% in July 2026.
- Across the 12 months ending September 2026, Bosch rose from 7th to 6th among steam Iron brands worldwide.
- Across the 12 months ending September 2026, Russell Hobbs fell from 6th to 7th among steam Iron brands worldwide.
- Across the 12 months ending September 2026, Philips, Tefal, Black and Decker and CHI held steady: their estimated Share of Search among steam Iron brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for steam Iron brands worldwide in September 2026?
6 changes
In September 2026, Tefal gained estimated Share of Search among steam Iron brands worldwide, from 13.5% to 16%.
In September 2026, Philips lost estimated Share of Search among steam Iron brands worldwide, from 29.6% to 27.6%.
In September 2026, Bosch lost estimated Share of Search among steam Iron brands worldwide, from 5.8% to 4.8%.
In September 2026, Rowenta rose from 6th to 5th among steam Iron brands worldwide.
Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.
Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.
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