Brandwave

How popular isPanasonic?

In September 2026, people searched for Panasonic by name about 1 million times worldwide, an 8.4% decrease from the previous year. These searches made up 40.8% of all global steam iron brand searches, placing Panasonic first out of eight brands. When we asked both ChatGPT and Google AI Overviews about steam iron brands, Panasonic appeared in one of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Panasonic is the most searched of 8 competitors and the sixth most recommended in AI answers.

  1. PanasonicShare of searches 40.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. TefalShare of searches 27.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. Black+DeckerShare of searches 10.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. RowentaShare of searches 9.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. PhilipsShare of searches 5.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top steam iron brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Panasonic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Panasonic is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rowenta1st
  2. Philips2nd
  3. CHI3rd
  4. Black+Decker4th
  5. Tefal5th
  6. Panasonic6th
  7. Russell Hobbs–
  8. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rowenta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black+Decker3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CHI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about steam iron brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which steam iron brands compete with Panasonic?

Panasonic against steam iron brands worldwide, by month

Share of searches by month for Panasonic, Tefal, Black+Decker, Rowenta, Philips, Russell Hobbs. The figures are in the table below the chart.

View monthly share of searches table
MonthPanasonicTefalBlack+DeckerRowentaPhilipsRussell HobbsBoschCHI
Oct 202538.5%27.4%11.5%10.3%4.7%7%0.49%0.14%
Nov 202531.3%34.9%10.3%12.3%3.8%6.8%0.4%0.14%
Dec 202535.1%31.3%10.4%11.3%3.8%7.6%0.38%0.12%
Jan 202636.2%31.4%9.7%11.6%4%6.6%0.4%0.13%
Feb 202646.1%26.3%9.3%8.3%3.8%5.6%0.4%0.11%
Mar 202640.7%28.2%10.9%9.1%4.5%6%0.46%0.14%
Apr 202648.2%22.5%10.6%8.8%4.3%4.9%0.44%0.14%
May 202644.6%24.5%12%9.8%4%4.6%0.41%0.11%
Jun 202641.3%23%12.3%13.2%4.5%5.1%0.42%0.12%
Jul 202643.1%20.5%11.5%13.8%5.2%5.4%0.44%0.13%
Aug 202642.5%24.7%11.4%9.7%5.7%5.4%0.5%0.12%
Sep 202640.8%27.8%10.9%9.3%5.5%5.2%0.44%0.12%

  1. 1.Panasonic

    40.8%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Tefal

    27.8%

    Held 2nd. 560K estimated branded searches, +17.2% vs prior month. Share +3.1 points.

  3. 3.Black+Decker

    10.9%

    Held 3rd. 220K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Rowenta

    9.3%

    Held 4th. 187K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Philips

    5.5%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Russell Hobbs

    5.2%

    Held 6th. 105K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Bosch

    0.44%

    Held 7th. 8.9K estimated branded searches, -7.3% vs prior month. Share -0.1 points.

  8. 8.CHI

    0.12%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Panasonic and its closest rivals

Every comparison with Panasonic

73 comparisons

How has branded search demand for Panasonic changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Panasonic worldwide fell from 1.1M to 1M.
  • Across the 12 months ending September 2026, Panasonic’s share of searches among steam iron brands worldwide increased from 38.5% to 40.8%.
  • Across the 12 months ending September 2026, Panasonic’s share of searches among steam iron brands worldwide peaked at 48.2% in April 2026 and was lowest at 31.3% in November 2025.

How did search popularity change for steam iron brands worldwide in September 2026?

6 changes

  1. In September 2026, Tefal gained share of searches among steam iron brands worldwide, from 24.7% to 27.8%.

  2. In September 2026, Panasonic lost share of searches among steam iron brands worldwide, from 42.5% to 40.8%.

  3. Black+Decker’s share of searches among steam iron brands worldwide has lost ground for 3 months in a row, from 12.3% to 10.9% in September 2026.

  4. Estimated monthly branded searches for Russell Hobbs worldwide fell 29.7% over 12 measured months, from 150K to 105K in September 2026.

  5. Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

  6. Estimated monthly branded searches for Rowenta worldwide fell 14.6% over 12 measured months, from 219K to 187K in September 2026.

How are Panasonic’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Panasonic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • panasonic
  • panasonic air conditioner
  • panasonic hair clipper
  • panasonic microwave
  • panasonic tv

Do you work for Panasonic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Panasonic compete?

Panasonic is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Surround sound system brands3rd of 1010.2%Show ranking
Soundbar brands3rd of 89.3%Show ranking
Camera brands4th of 812.8%Show ranking
TV brands3rd of 715.7%Show ranking
Fan coil brands2nd of 722%Show ranking
Toaster oven brands2nd of 724.5%Show ranking
Air conditioner brands1st of 841.4%Show ranking
Water flosser brands1st of 537.2%Show ranking
Steam iron brands1st of 840.8%Shown above
Body trimmer brands1st of 641.2%Show ranking
Microwave brands1st of 855%Show ranking
Shaver and razor brands1st of 748.4%Show ranking
Heat pump brands1st of 954.5%Show ranking
Bread maker brands1st of 657.2%Show ranking
Massage chair brands1st of 969.4%Show ranking
Epilator brands1st of 571.5%Show ranking
Battery brands1st of 673.4%Show ranking
AAA rechargeable batteries brands1st of 378.5%Show ranking
Hair clipper brands8th of 90.43%Show ranking
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