Ninja vs Panasonic:Which is more popular?
In September 2026, Panasonic had more branded searches than Ninja among toaster oven brands worldwide. Panasonic had about 823,000 branded searches, while Ninja had 9,900. Panasonic made up 24.5% of all toaster oven brand searches we track, and Ninja accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about toaster oven brands, Panasonic appeared in all four answers and Ninja in three. Ninja was mentioned before Panasonic in three out of four answers.
Who do people search for more?
Panasonic, about 83 searches for every 1 for Ninja
Who does AI mention more?
Panasonic, mentioned in every answer we collected
Who does AI recommend more?
Ninja, named ahead of Panasonic in 3 of 4 answers
Follow Ninja vs Panasonic and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top toaster oven brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Panasonic appeared in all four answers. Ninja was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Ninja was listed before Panasonic in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Breville1st- Ninja2nd
Cuisinart3rd- Panasonic4th
KitchenAid5th
Black+Decker6th
De'Longhi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Panasonic4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cuisinart4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Breville4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ninja3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- KitchenAid1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Black+Decker1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- De'Longhi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about toaster oven brands
4 answers
Asked ChatGPT
“Which toaster oven brand should I buy?”
Asked ChatGPT
“What are the best toaster oven brands?”
Asked ChatGPT
“What's the best toaster oven brand for small kitchen cooking?”
Searched Google, AI Overview
“best toaster oven”
Searched Google, AI Overview
“countertop toaster oven”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ninja or Panasonic more popular in search?
This chart shows how often people search Google for Ninja and Panasonic by name. Each line represents a brand's share of searches for all seven toaster oven brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Panasonic, Ninja. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Panasonic | De'Longhi | Black+Decker | Cuisinart | Breville | Ninja |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 20.1% | 20.1% | 6% | 5.9% | 3.3% | 0.24% |
| Nov 2025 | 49.8% | 13.8% | 20.5% | 4.5% | 6.9% | 4.1% | 0.3% |
| Dec 2025 | 52.3% | 14.3% | 17.4% | 4.3% | 7.2% | 4.3% | 0.26% |
| Jan 2026 | 43.2% | 19.6% | 19.6% | 5.2% | 8% | 3.9% | 0.29% |
| Feb 2026 | 39.5% | 27.1% | 18.3% | 5.4% | 5.8% | 3.7% | 0.22% |
| Mar 2026 | 41.4% | 22.6% | 18.5% | 6% | 7.5% | 3.7% | 0.22% |
| Apr 2026 | 39.7% | 27% | 18.2% | 5.9% | 5.3% | 3.6% | 0.22% |
| May 2026 | 35.8% | 27.7% | 18.6% | 7.5% | 6.5% | 3.7% | 0.22% |
| Jun 2026 | 35.9% | 25.4% | 20.7% | 7.5% | 6.1% | 4.2% | 0.25% |
| Jul 2026 | 37% | 24.8% | 20.2% | 6.6% | 7% | 4.1% | 0.3% |
| Aug 2026 | 36.7% | 24.8% | 20.3% | 6.6% | 7.3% | 4.1% | 0.3% |
| Sep 2026 | 37.9% | 24.5% | 20% | 6.5% | 5.9% | 4.9% | 0.29% |
How has the Ninja and Panasonic comparison changed over the last 12 months?
3 findings
- Panasonic was ahead of Ninja in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ninja’s share of searches among toaster oven brands worldwide moved from 0.24% to 0.29%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Panasonic’s share of searches among toaster oven brands worldwide moved from 20.1% to 24.5%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for toaster oven brands worldwide in September 2026?
0 changes
Neither Ninja nor Panasonic moved beyond provider rounding among toaster oven brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ninja’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among toaster oven brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.