How popular isPanasonic?
In September 2026, people searched for Panasonic by name about 1 million times worldwide, an 8.4% decrease from the previous year. These searches made up 24.5% of all global toaster oven brand searches, placing Panasonic second out of seven brands. When we asked both ChatGPT and Google AI Overviews about toaster oven brands, Panasonic appeared in all answers and was the fourth most recommended of the seven.
Panasonic is the second most searched of 7 competitors and the fourth most recommended in AI answers.
KitchenAidShare of searches 37.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
PanasonicShare of searches 24.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
De'LonghiShare of searches 20%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Black+DeckerShare of searches 6.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
CuisinartShare of searches 5.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
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Top toaster oven brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Panasonic appeared in all four answers. Panasonic is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Breville1st
Ninja2nd- Cuisinart3rd
- Panasonic4th
- KitchenAid5th
- Black+Decker6th
- De'Longhi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Panasonic4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cuisinart4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Breville4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ninja3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- KitchenAid1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Black+Decker1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- De'Longhi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about toaster oven brands
4 answers
Asked ChatGPT
“Which toaster oven brand should I buy?”
Asked ChatGPT
“What are the best toaster oven brands?”
Asked ChatGPT
“What's the best toaster oven brand for small kitchen cooking?”
Searched Google, AI Overview
“best toaster oven”
Searched Google, AI Overview
“countertop toaster oven”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which toaster oven brands compete with Panasonic?
Share of searches by month for KitchenAid, Panasonic, De'Longhi, Black+Decker, Cuisinart, Breville. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Panasonic | De'Longhi | Black+Decker | Cuisinart | Breville | Ninja |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 20.1% | 20.1% | 6% | 5.9% | 3.3% | 0.24% |
| Nov 2025 | 49.8% | 13.8% | 20.5% | 4.5% | 6.9% | 4.1% | 0.3% |
| Dec 2025 | 52.3% | 14.3% | 17.4% | 4.3% | 7.2% | 4.3% | 0.26% |
| Jan 2026 | 43.2% | 19.6% | 19.6% | 5.2% | 8% | 3.9% | 0.29% |
| Feb 2026 | 39.5% | 27.1% | 18.3% | 5.4% | 5.8% | 3.7% | 0.22% |
| Mar 2026 | 41.4% | 22.6% | 18.5% | 6% | 7.5% | 3.7% | 0.22% |
| Apr 2026 | 39.7% | 27% | 18.2% | 5.9% | 5.3% | 3.6% | 0.22% |
| May 2026 | 35.8% | 27.7% | 18.6% | 7.5% | 6.5% | 3.7% | 0.22% |
| Jun 2026 | 35.9% | 25.4% | 20.7% | 7.5% | 6.1% | 4.2% | 0.25% |
| Jul 2026 | 37% | 24.8% | 20.2% | 6.6% | 7% | 4.1% | 0.3% |
| Aug 2026 | 36.7% | 24.8% | 20.3% | 6.6% | 7.3% | 4.1% | 0.3% |
| Sep 2026 | 37.9% | 24.5% | 20% | 6.5% | 5.9% | 4.9% | 0.29% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.9% | 1.3M | +4.5% | +1.2 points | |
| 2, held 2nd | 24.5% | 823K | 0% | -0.3 points | |
| 3, held 3rd | 20% | 673K | 0% | -0.3 points | |
| 4, moved from 5th to 4th | 6.5% | 220K | 0% | -0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.9% | 198K | -18% | -1.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.9% | 165K | +22.2% | +0.8 points | |
| 7, held 7th | 0.29% | 9.9K | 0% | 0 points |
37.9%
Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +1.2 points.
24.5%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.3 points.
20%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.5%
Moved from 5th to 4th. 220K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.9%
Moved from 4th to 5th. 198K estimated branded searches, -18% vs prior month. Share -1.4 points.
6.
Breville4.9%
Held 6th. 165K estimated branded searches, +22.2% vs prior month. Share +0.8 points.
7.
Ninja0.29%
Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Panasonic and its closest rivals
Every comparison with Panasonic
73 comparisons
- Panasonic vs TCL
- JBL vs Panasonic
- Panasonic vs Sony
- Mitsubishi vs Panasonic
- Fujifilm vs Panasonic
- KitchenAid vs Panasonic
- Nikon vs Panasonic
- Gillette vs Panasonic
- Oral-B vs Panasonic
- De'Longhi vs Panasonic
- Hisense vs Panasonic
- Panasonic vs Sonos
- Panasonic vs Tefal
- Midea vs Panasonic
- Daikin vs Panasonic
- Panasonic vs Waterpik
- Manscaped vs Panasonic
- Black+Decker vs Panasonic
- Cuisinart vs Panasonic
- Panasonic vs Rowenta
- Coway vs Panasonic
- Breville vs Panasonic
- KEF vs Panasonic
- Duracell vs Panasonic
- OM System vs Panasonic
- Panasonic vs Zojirushi
- Klipsch vs Panasonic
- Mitsubishi Electric vs Panasonic
- Panasonic vs Samsung
- Panasonic vs Vizio
- Panasonic vs Russell Hobbs
- Canon vs Panasonic
- Denon vs Panasonic
- Energizer vs Panasonic
- Panasonic vs Trane
- Panasonic vs Schick
- Panasonic vs Sunbeam
- Osim vs Panasonic
- Hamilton Beach vs Panasonic
- Panasonic vs Philips
- Panasonic vs Rinnai
- Carrier vs Panasonic
- Ogawa vs Panasonic
- Panasonic vs Renogy
- Panasonic vs Sharp
- GE Appliances vs Panasonic
- Panasonic vs Varta
- HoMedics vs Panasonic
- Panasonic vs Toshiba
- LG vs Panasonic
- Osaki vs Panasonic
- Fujitsu vs Panasonic
- Panasonic vs Silk'n
- Ninja vs Panasonic
- Bosch vs Panasonic
- Bose vs Panasonic
- Human Touch vs Panasonic
- Braun vs Panasonic
- Infinity vs Panasonic
- Fujiiryoki vs Panasonic
- Andis vs Panasonic
- BaBylissPRO vs Panasonic
- JRL vs Panasonic
- Panasonic vs Philips Norelco
- Panasonic vs StyleCraft
- CHI vs Panasonic
- Panasonic vs Remington
- Nicefeel vs Panasonic
- Hitachi vs Panasonic
- GoPro vs Panasonic
- Insta360 vs Panasonic
- Panasonic vs Wahl
- First Co. vs Panasonic
How has branded search demand for Panasonic changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Panasonic worldwide fell from 1.1M to 1M.
- Across the 12 months ending September 2026, Panasonic’s share of searches among toaster oven brands worldwide increased from 20.1% to 24.5%.
- Across the 12 months ending September 2026, Panasonic’s share of searches among toaster oven brands worldwide peaked at 27.7% in May 2026 and was lowest at 13.8% in November 2025.
- Across the 12 months ending September 2026, Panasonic rose from 3rd to 2nd among toaster oven brands worldwide.
How did search popularity change for toaster oven brands worldwide in September 2026?
5 changes
In September 2026, KitchenAid gained share of searches among toaster oven brands worldwide, from 36.7% to 37.9%.
In September 2026, Breville gained share of searches among toaster oven brands worldwide, from 4.1% to 4.9%.
In September 2026, Cuisinart lost share of searches among toaster oven brands worldwide, from 7.3% to 5.9%.
In September 2026, Black+Decker rose from 5th to 4th among toaster oven brands worldwide.
Estimated monthly branded searches for De'Longhi worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
How are Panasonic’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Panasonic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- panasonic
- panasonic air conditioner
- panasonic hair clipper
- panasonic microwave
- panasonic tv
Do you work for Panasonic? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Panasonic compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Surround sound system brands | 3rd of 10 | 10.2% | Show ranking |
| Soundbar brands | 3rd of 8 | 9.3% | Show ranking |
| Camera brands | 4th of 8 | 12.8% | Show ranking |
| TV brands | 3rd of 7 | 15.7% | Show ranking |
| Fan coil brands | 2nd of 7 | 22% | Show ranking |
| Toaster oven brands | 2nd of 7 | 24.5% | Shown above |
| Air conditioner brands | 1st of 8 | 41.4% | Show ranking |
| Water flosser brands | 1st of 5 | 37.2% | Show ranking |
| Steam iron brands | 1st of 8 | 40.8% | Show ranking |
| Body trimmer brands | 1st of 6 | 41.2% | Show ranking |
| Microwave brands | 1st of 8 | 55% | Show ranking |
| Shaver and razor brands | 1st of 7 | 48.4% | Show ranking |
| Heat pump brands | 1st of 9 | 54.5% | Show ranking |
| Bread maker brands | 1st of 6 | 57.2% | Show ranking |
| Massage chair brands | 1st of 9 | 69.4% | Show ranking |
| Epilator brands | 1st of 5 | 71.5% | Show ranking |
| Battery brands | 1st of 6 | 73.4% | Show ranking |
| AAA rechargeable batteries brands | 1st of 3 | 78.5% | Show ranking |
| Hair clipper brands | 8th of 9 | 0.43% | Show ranking |
Is Panasonic your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.