How popular isPanasonic in search?
In August 2026, there were an estimated 74K branded searches for Panasonic worldwide which is down 55.2% over the last 11 months. Panasonic holds 1.7% estimated Share of Search among camera brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Panasonic and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which camera brands compete with Panasonic?
Share of Search by month for Sony, Fujifilm, Nikon, Canon, Panasonic. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Fujifilm | Nikon | Canon | Panasonic |
|---|---|---|---|---|---|
| Oct 2025 | 56.1% | 20.6% | 11.3% | 7.9% | 4.1% |
| Nov 2025 | 61.4% | 18.5% | 10.1% | 7% | 3% |
| Dec 2025 | 59.4% | 21.7% | 9.8% | 6.7% | 2.4% |
| Jan 2026 | 58.6% | 21.4% | 9.6% | 8% | 2.4% |
| Feb 2026 | 59.6% | 17.9% | 12% | 8.2% | 2.4% |
| Mar 2026 | 57.3% | 21% | 11.5% | 7.9% | 2.3% |
| Apr 2026 | 57.7% | 21.2% | 11.6% | 7.6% | 1.9% |
| May 2026 | 57.8% | 21.2% | 11.6% | 7.5% | 1.9% |
| Jun 2026 | 61.4% | 18.4% | 10.1% | 8.1% | 2% |
| Jul 2026 | 63.1% | 18.9% | 8.5% | 7.8% | 1.7% |
| Aug 2026 | 61.7% | 18.5% | 10.1% | 8% | 1.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.7% | 2.7M | 0% | -1.4 points | |
| 2, held 2nd | 18.5% | 823K | 0% | -0.4 points | |
| 3, held 3rd | 10.1% | 450K | +22.3% | +1.7 points | |
| 4, held 4th | 8% | 356K | +4.9% | +0.2 points | |
| 5, held 5th | 1.7% | 74K | 0% | 0 points |
1.
Sony61.7%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -1.4 points.
2.
Fujifilm18.5%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.
Nikon10.1%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +1.7 points.
4.
Canon8%
Held 4th. 356K estimated branded searches, +4.9% vs prior month. Share +0.2 points.
1.7%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Panasonic and its closest rivals
How has branded search demand for Panasonic changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Panasonic worldwide fell from 165K to 74K.
- Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among camera brands worldwide decreased from 4.1% to 1.7%.
How did search popularity change for camera brands worldwide in August 2026?
4 changes
In August 2026, Nikon gained estimated Share of Search among camera brands worldwide, from 8.5% to 10.1%.
In August 2026, Sony lost estimated Share of Search among camera brands worldwide, from 63.1% to 61.7%.
Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.
Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026.
Where does Panasonic compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Camera brands | 5th of 5 | 1.7% | Shown above |
| Water flosser brands | 4th of 5 | 3.3% | Show ranking |
| Irons | 6th of 6 | 3.7% | Show ranking |
| Microwave brands | 4th of 5 | 4% | Show ranking |
| Beard trimmer brands | 4th of 5 | 4.9% | Show ranking |
| Epilator brands | 3rd of 5 | 5.3% | Show ranking |
| Bread maker brands | 5th of 5 | 5.5% | Show ranking |
| Air conditioner brands | 4th of 5 | 6.5% | Show ranking |
| Heat pump brands | 3rd of 5 | 11.6% | Show ranking |
| Battery brands | 3rd of 6 | 18.8% | Show ranking |
How is Panasonic measured?
Brandwave collects information about searches that people make online using Panasonic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- panasonic tv
Do you work for Panasonic? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Panasonic your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.