How popular isLG in search?
In September 2026, there were an estimated 427K branded searches for LG worldwide which is down 18.2% over the last 12 months. LG holds 4.9% estimated Share of Search among TV brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which TV brands compete with LG?
Share of Search by month for Sony, TCL, Panasonic, Philips, Hisense, LG, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | TCL | Panasonic | Philips | Hisense | LG | Samsung |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 14.5% | 13.2% | 12.3% | 9.8% | 6.2% | 5.4% |
| Nov 2025 | 43.5% | 12.8% | 11.3% | 12.7% | 10.5% | 4.7% | 4.5% |
| Dec 2025 | 45.7% | 10.8% | 11.3% | 14.2% | 8.9% | 4.8% | 4.3% |
| Jan 2026 | 43.7% | 13.6% | 11.8% | 11.5% | 9.2% | 5.8% | 4.4% |
| Feb 2026 | 40.6% | 12.7% | 15.2% | 11.8% | 8.5% | 6.5% | 4.8% |
| Mar 2026 | 40.7% | 14.8% | 13.6% | 10.8% | 8.1% | 7.4% | 4.6% |
| Apr 2026 | 41.2% | 12.6% | 16.8% | 11.2% | 8.5% | 5.4% | 4.4% |
| May 2026 | 41.3% | 12.3% | 16% | 10.6% | 10.1% | 5.3% | 4.3% |
| Jun 2026 | 39.9% | 14.8% | 13.2% | 10.5% | 12.1% | 5.2% | 4.3% |
| Jul 2026 | 44.8% | 11.8% | 12.4% | 11.8% | 9.7% | 5.1% | 4.4% |
| Aug 2026 | 46.1% | 11.5% | 12% | 12% | 7.7% | 5.9% | 4.8% |
| Sep 2026 | 45.9% | 14.2% | 11.8% | 11.3% | 7.8% | 4.9% | 4.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.9% | 4M | -1.7% | -0.2 points | |
| 2, moved from 4th to 2nd | 14.2% | 1.2M | +22% | +2.7 pointsmoved from 4th to 2nd | |
| 3, held 3rd | 11.8% | 1M | -2.6% | -0.2 points | |
| 4, moved from 2nd to 4th | 11.3% | 970K | -7.3% | -0.7 pointsmoved from 2nd to 4th | |
| 5, held 5th | 7.8% | 673K | 0% | +0.1 points | |
| 6, held 6th | 4.9% | 427K | -16.8% | -0.9 points | |
| 7, held 7th | 4.1% | 352K | -16.6% | -0.8 points |
1.
Sony45.9%
Held 1st. 4M estimated branded searches, -1.7% vs prior month. Share -0.2 points.
2.
TCL14.2%
Moved from 4th to 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +2.7 points.
11.8%
Held 3rd. 1M estimated branded searches, -2.6% vs prior month. Share -0.2 points.
4.
Philips
11.3%
Moved from 2nd to 4th. 970K estimated branded searches, -7.3% vs prior month. Share -0.7 points.
5.
Hisense
7.8%
Held 5th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
LG4.9%
Held 6th. 427K estimated branded searches, -16.8% vs prior month. Share -0.9 points.
7.
Samsung4.1%
Held 7th. 352K estimated branded searches, -16.6% vs prior month. Share -0.8 points.
Compare search popularity between LG and its closest rivals
Every comparison with LG
59 comparisons
- Anker vs LG
- Barco vs LG
- Beko vs LG
- Bose vs LG
- Epson vs LG
- Haier vs LG
- Hisense vs LG
- JBL vs LG
- KitchenAid vs LG
- LG vs Midea
- LG vs MSI
- LG vs NEC
- LG vs Panasonic
- LG vs Philips
- LG vs Sharp
- LG vs Smeg
- LG vs Sonos
- LG vs Sony
- LG vs TCL
- LG vs Tefal
- LG vs Whirlpool
- LG vs Yamaha
- ASUS vs LG
- BISSELL vs LG
- Breville vs LG
- Daikin vs LG
- Dell vs LG
- Dyson vs LG
- Electrolux vs LG
- Lenovo vs LG
- LG vs Mitsubishi
- LG vs Ryobi
- LG vs Samsung
- Hoover vs LG
- HP vs LG
- Coway vs LG
- LG vs Liebherr
- BenQ vs LG
- Black and Decker vs LG
- Bosch vs LG
- Brass Monkey vs LG
- DVS vs LG
- Dometic vs LG
- LG vs Miele
- LG vs Mitsubishi Electric
- LG vs Westinghouse
- LG vs Ultimate Ears
- Denon vs LG
- Amana vs LG
- Conair vs LG
- Fisher & Paykel vs LG
- GE Profile vs LG
- LG vs Ro
- LG vs SKOPE
- AstroAI vs LG
- Husky vs LG
- Alpicool vs LG
- Kent vs LG
- Fujitsu vs LG
How has branded search demand for LG changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for LG worldwide fell from 522K to 427K.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among TV brands worldwide decreased from 6.2% to 4.9%.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among TV brands worldwide peaked at 7.4% in March 2026 and was lowest at 4.7% in November 2025.
How did search popularity change for TV brands worldwide in September 2026?
6 changes
In September 2026, TCL overtook Philips and Panasonic to rank 2nd among TV brands worldwide, with 14.2% estimated Share of Search.
In September 2026, LG lost estimated Share of Search among TV brands worldwide, from 5.9% to 4.9%.
In September 2026, Samsung lost estimated Share of Search among TV brands worldwide, from 4.8% to 4.1%.
In September 2026, Philips lost estimated Share of Search among TV brands worldwide, from 12% to 11.3%.
Panasonic’s estimated Share of Search among TV brands worldwide has lost ground for 3 months in a row, from 13.2% to 11.8% in September 2026.
Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 3.2M to 4M in September 2026.
Where does LG compete?
How is LG measured?
Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- lg com
- lg washer
- lg washing machine
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Is LG your brand?
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