How popular isLG in search?
In September 2026, there were an estimated 427K branded searches for LG worldwide which is down 18.2% over the last 12 months. LG holds 18% estimated Share of Search among fridge freezer brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which fridge freezer brands compete with LG?
Share of Search by month for Hisense, Beko, LG, Haier, Liebherr. The figures are in the table below the chart.
View monthly share of search table
| Month | Hisense | Beko | LG | Haier | Liebherr | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 21% | 18% | 17.2% | 11.5% | 0.85% |
| Nov 2025 | 36.8% | 20.2% | 14.5% | 16.6% | 11.1% | 0.82% |
| Dec 2025 | 31.9% | 21.3% | 15.1% | 21.3% | 9.5% | 0.7% |
| Jan 2026 | 31.5% | 21% | 18.1% | 17.2% | 11.5% | 0.69% |
| Feb 2026 | 30.3% | 20.2% | 21.2% | 16.5% | 11.1% | 0.67% |
| Mar 2026 | 27.3% | 18.3% | 23.2% | 18.3% | 12.2% | 0.73% |
| Apr 2026 | 28.3% | 18.9% | 16.4% | 23.1% | 12.7% | 0.62% |
| May 2026 | 33.2% | 18.2% | 15.8% | 22.2% | 9.9% | 0.73% |
| Jun 2026 | 35.5% | 19.5% | 13.9% | 19.5% | 10.7% | 0.79% |
| Jul 2026 | 32.4% | 21.7% | 15.4% | 17.7% | 11.9% | 0.88% |
| Aug 2026 | 30.2% | 20.2% | 21.2% | 16.5% | 11% | 0.99% |
| Sep 2026 | 31.4% | 21% | 18% | 17.2% | 11.5% | 1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.4% | 673K | 0% | +1.2 points | |
| 2, moved from 3rd to 2nd | 21% | 450K | 0% | +0.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18% | 386K | -18.2% | -3.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 17.2% | 368K | 0% | +0.7 points | |
| 5, held 5th | 11.5% | 246K | 0% | +0.4 points | |
| 6, held 6th | 1% | 22.2K | 0% | 0 points |
1.
Hisense
31.4%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
Beko21%
Moved from 3rd to 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.8 points.
3.
LG18%
Moved from 2nd to 3rd. 386K estimated branded searches, -18.2% vs prior month. Share -3.2 points.
4.
Haier
17.2%
Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.
Liebherr11.5%
Held 5th. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.
6.
Bosch1%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between LG and its closest rivals
Every comparison with LG
60 comparisons
- Beko vs LG
- LG vs Smeg
- Dyson vs LG
- Electrolux vs LG
- KitchenAid vs LG
- LG vs Midea
- LG vs Ryobi
- Haier vs LG
- BISSELL vs LG
- Hoover vs LG
- LG vs Liebherr
- Black and Decker vs LG
- Breville vs LG
- Brass Monkey vs LG
- Dometic vs LG
- LG vs Miele
- LG vs Westinghouse
- LG vs Mitsubishi Electric
- Anker vs LG
- LG vs Ultimate Ears
- Fisher & Paykel vs LG
- GE Profile vs LG
- Amana vs LG
- Barco vs LG
- Coway vs LG
- DVS vs LG
- LG vs MSI
- LG vs NEC
- LG vs Ro
- BenQ vs LG
- Conair vs LG
- Daikin vs LG
- Epson vs LG
- Hisense vs LG
- LG vs Mitsubishi
- LG vs Panasonic
- LG vs Philips
- LG vs Sharp
- LG vs SKOPE
- LG vs TCL
- LG vs Tefal
- ASUS vs LG
- Dell vs LG
- Denon vs LG
- JBL vs LG
- Lenovo vs LG
- LG vs Samsung
- LG vs Sonos
- LG vs Sony
- LG vs Yamaha
- Fujitsu vs LG
- AstroAI vs LG
- Husky vs LG
- LG vs Whirlpool
- Bosch vs LG
- Alpicool vs LG
- HP vs LG
- Bose vs LG
- Kent vs LG
- Garland Commercial vs LG
How has branded search demand for LG changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for LG worldwide fell from 522K to 427K.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among fridge freezer brands worldwide peaked at 23.2% in March 2026 and was lowest at 13.9% in June 2026.
How did search popularity change for fridge freezer brands worldwide in September 2026?
5 changes
In September 2026, Beko overtook LG to rank 2nd among fridge freezer brands worldwide, with 21% estimated Share of Search.
In September 2026, Hisense gained estimated Share of Search among fridge freezer brands worldwide, from 30.2% to 31.4%.
In September 2026, Haier gained estimated Share of Search among fridge freezer brands worldwide, from 16.5% to 17.2%.
In September 2026, LG lost estimated Share of Search among fridge freezer brands worldwide, from 21.2% to 18%.
Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Where does LG compete?
How is LG measured?
Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- lg com
- lg washer
- lg washing machine
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Is LG your brand?
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