Brandwave

Counter depth refrigerator brands:Which are searched most?

In September 2026, KitchenAid was the most searched among counter depth refrigerator brands worldwide, with an estimated 1.3M branded searches and 38.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid38.6%
  2. Whirlpool32%
  3. LG12.9%
  4. Samsung10.6%
  5. Bosch5.1%
  6. GE Profile0.7%

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Share of SearchLeaderboard

Compare the counter depth refrigerator brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among counter depth refrigerator brands worldwide, by month

Share of Search by month for KitchenAid, Whirlpool, LG, Samsung, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidWhirlpoolLGSamsungBoschGE Profile
Oct 202542.4%29.8%12.1%10.5%4.8%0.54%
Nov 202556.1%23.5%8.4%8.1%3.2%0.64%
Dec 202558.5%21.5%8.6%7.7%3.3%0.46%
Jan 202643.1%30.5%12.4%9.4%4%0.56%
Feb 202641.1%29.3%14.5%10.6%3.9%0.53%
Mar 202640.2%28.5%16.3%10%4.5%0.5%
Apr 202640.1%33.5%11.7%9.6%4.6%0.52%
May 202637.3%34.7%12.4%10.1%4.9%0.55%
Jun 202634.9%36%12.9%10.5%5.1%0.57%
Jul 202635.5%35.6%12.4%10.9%4.9%0.67%
Aug 202635.3%31%14.9%12.2%5.9%0.67%
Sep 202638.6%32%12.9%10.6%5.1%0.7%

This month’s ranking, September 2026

  1. 1.KitchenAid

    38.6%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +3.3 points.

  2. 2.Whirlpool

    32%

    Held 2nd. 1.1M estimated branded searches, -1.3% vs prior month. Share +1 points.

  3. 3.LG

    12.9%

    Held 3rd. 427K estimated branded searches, -16.8% vs prior month. Share -1.9 points.

  4. 4.Samsung

    10.6%

    Held 4th. 352K estimated branded searches, -16.6% vs prior month. Share -1.6 points.

  5. 5.Bosch

    5.1%

    Held 5th. 169K estimated branded searches, -17.6% vs prior month. Share -0.8 points.

  6. 6.GE Profile

    0.7%

    Held 6th. 23.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among counter depth refrigerator brands worldwide?

In September 2026, KitchenAid was the most searched among counter depth refrigerator brands worldwide, with an estimated 1.3M branded searches and 38.6% estimated Share of Search within this set. Whirlpool is in 2nd place, 6.6 percentage points behind at 32% Share of Search.

Global counter depth refrigerator brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
KitchenAid42.4% → 38.6%58.5%Dec 202534.9%Jun 20261st
Whirlpool29.8% → 32%36%Jun 202621.5%Dec 20252nd
LG12.1% → 12.9%16.3%Mar 20268.4%Nov 20253rd
Samsung10.5% → 10.6%12.2%Aug 20267.7%Dec 20254th
Bosch4.8% → 5.1%5.9%Aug 20263.2%Nov 20255th
GE Profile0.54% → 0.7%0.7%Sep 20260.46%Dec 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among counter depth refrigerator brands worldwide decreased from 42.4% to 38.6%.
  • Across the 12 months ending September 2026, Whirlpool’s estimated Share of Search among counter depth refrigerator brands worldwide increased from 29.8% to 32%.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among counter depth refrigerator brands worldwide increased from 12.1% to 12.9%.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among counter depth refrigerator brands worldwide peaked at 58.5% in December 2025 and was lowest at 34.9% in June 2026.
  • Across the 12 months ending September 2026, Whirlpool’s estimated Share of Search among counter depth refrigerator brands worldwide peaked at 36% in June 2026 and was lowest at 21.5% in December 2025.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among counter depth refrigerator brands worldwide peaked at 16.3% in March 2026 and was lowest at 8.4% in November 2025.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among counter depth refrigerator brands worldwide peaked at 12.2% in August 2026 and was lowest at 7.7% in December 2025.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among counter depth refrigerator brands worldwide peaked at 5.9% in August 2026 and was lowest at 3.2% in November 2025.
  • Across the 12 months ending September 2026, Samsung, Bosch and GE Profile held steady: their estimated Share of Search among counter depth refrigerator brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for counter depth refrigerator brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among counter depth refrigerator brands worldwide, from 35.3% to 38.6%.

  2. In September 2026, Whirlpool gained estimated Share of Search among counter depth refrigerator brands worldwide, from 31% to 32%.

  3. In September 2026, LG lost estimated Share of Search among counter depth refrigerator brands worldwide, from 14.9% to 12.9%.

  4. In September 2026, Samsung lost estimated Share of Search among counter depth refrigerator brands worldwide, from 12.2% to 10.6%.

  5. In September 2026, Bosch lost estimated Share of Search among counter depth refrigerator brands worldwide, from 5.9% to 5.1%.

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