How popular isWhirlpool in search?
In September 2026, there were an estimated 1.1M branded searches for Whirlpool worldwide which is down 17.7% over the last 12 months. Whirlpool holds 32% estimated Share of Search among counter depth refrigerator brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
KitchenAid38.6%Whirlpool32%
LG12.9%
Samsung10.6%
Bosch5.1%
GE Profile0.7%
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Which counter depth refrigerator brands compete with Whirlpool?
Share of Search by month for KitchenAid, Whirlpool, LG, Samsung, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Whirlpool | LG | Samsung | Bosch | GE Profile |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 29.8% | 12.1% | 10.5% | 4.8% | 0.54% |
| Nov 2025 | 56.1% | 23.5% | 8.4% | 8.1% | 3.2% | 0.64% |
| Dec 2025 | 58.5% | 21.5% | 8.6% | 7.7% | 3.3% | 0.46% |
| Jan 2026 | 43.1% | 30.5% | 12.4% | 9.4% | 4% | 0.56% |
| Feb 2026 | 41.1% | 29.3% | 14.5% | 10.6% | 3.9% | 0.53% |
| Mar 2026 | 40.2% | 28.5% | 16.3% | 10% | 4.5% | 0.5% |
| Apr 2026 | 40.1% | 33.5% | 11.7% | 9.6% | 4.6% | 0.52% |
| May 2026 | 37.3% | 34.7% | 12.4% | 10.1% | 4.9% | 0.55% |
| Jun 2026 | 34.9% | 36% | 12.9% | 10.5% | 5.1% | 0.57% |
| Jul 2026 | 35.5% | 35.6% | 12.4% | 10.9% | 4.9% | 0.67% |
| Aug 2026 | 35.3% | 31% | 14.9% | 12.2% | 5.9% | 0.67% |
| Sep 2026 | 38.6% | 32% | 12.9% | 10.6% | 5.1% | 0.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.6% | 1.3M | +4.5% | +3.3 points | |
| 2, held 2nd | 32% | 1.1M | -1.3% | +1 points | |
| 3, held 3rd | 12.9% | 427K | -16.8% | -1.9 points | |
| 4, held 4th | 10.6% | 352K | -16.6% | -1.6 points | |
| 5, held 5th | 5.1% | 169K | -17.6% | -0.8 points | |
| 6, held 6th | 0.7% | 23.1K | 0% | 0 points |
38.6%
Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +3.3 points.
32%
Held 2nd. 1.1M estimated branded searches, -1.3% vs prior month. Share +1 points.
3.
LG12.9%
Held 3rd. 427K estimated branded searches, -16.8% vs prior month. Share -1.9 points.
4.
Samsung10.6%
Held 4th. 352K estimated branded searches, -16.6% vs prior month. Share -1.6 points.
5.
Bosch5.1%
Held 5th. 169K estimated branded searches, -17.6% vs prior month. Share -0.8 points.
0.7%
Held 6th. 23.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Whirlpool and its closest rivals
Every comparison with Whirlpool
16 comparisons
- Electrolux vs Whirlpool
- KitchenAid vs Whirlpool
- Smeg vs Whirlpool
- Hisense vs Whirlpool
- Midea vs Whirlpool
- Haier vs Whirlpool
- Beko vs Whirlpool
- LG vs Whirlpool
- Samsung vs Whirlpool
- Bosch vs Whirlpool
- Miele vs Whirlpool
- Westinghouse vs Whirlpool
- Rheem vs Whirlpool
- Rinnai vs Whirlpool
- Fisher & Paykel vs Whirlpool
- GE Profile vs Whirlpool
How has branded search demand for Whirlpool changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Whirlpool worldwide fell from 1.3M to 1.1M.
- Across the 12 months ending September 2026, Whirlpool’s estimated Share of Search among counter depth refrigerator brands worldwide increased from 29.8% to 32%.
- Across the 12 months ending September 2026, Whirlpool’s estimated Share of Search among counter depth refrigerator brands worldwide peaked at 36% in June 2026 and was lowest at 21.5% in December 2025.
How did search popularity change for counter depth refrigerator brands worldwide in September 2026?
5 changes
In September 2026, KitchenAid gained estimated Share of Search among counter depth refrigerator brands worldwide, from 35.3% to 38.6%.
In September 2026, Whirlpool gained estimated Share of Search among counter depth refrigerator brands worldwide, from 31% to 32%.
In September 2026, LG lost estimated Share of Search among counter depth refrigerator brands worldwide, from 14.9% to 12.9%.
In September 2026, Samsung lost estimated Share of Search among counter depth refrigerator brands worldwide, from 12.2% to 10.6%.
In September 2026, Bosch lost estimated Share of Search among counter depth refrigerator brands worldwide, from 5.9% to 5.1%.
Where does Whirlpool compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Washing machine brands | 3rd of 12 | 16.5% | Show ranking |
| Double wall oven brands | 3rd of 8 | 21.5% | Show ranking |
| Front load washer brands | 2nd of 5 | 30.6% | Show ranking |
| Counter depth refrigerator brands | 2nd of 6 | 32% | Shown above |
| Induction stove brands | 2nd of 5 | 32.2% | Show ranking |
| Range hoods | 2nd of 6 | 32.8% | Show ranking |
| Freestanding gas range brands | 2nd of 4 | 34% | Show ranking |
| Deep freezer brands | 1st of 4 | 41.3% | Show ranking |
| Laundry appliance brands | 1st of 5 | 42.6% | Show ranking |
| Refrigerator double door brands | 1st of 5 | 42.6% | Show ranking |
| Gas stove brands | 1st of 4 | 52.7% | Show ranking |
| Gas dryer brands | 1st of 3 | 57.6% | Show ranking |
| Gas water heater brands | 1st of 3 | 89.7% | Show ranking |
How is Whirlpool measured?
Brandwave collects information about searches that people make online using Whirlpool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- washing machine whirlpool
- whirlpool
- whirlpool washer
- whirlpool washing machine
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Is Whirlpool your brand?
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