Bradford White vs Whirlpool:Which is more popular?
In September 2026, Bradford White had more branded searches than Whirlpool among gas water heater brands worldwide. Bradford White had about 27,100 branded searches, while Whirlpool had 320. Bradford White made up 18.3% of all gas water heater brand searches we track, and Whirlpool accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about gas water heater brands, Bradford White appeared in four of the five answers and Whirlpool in none.
Who do people search for more?
Bradford White, about 85 searches for every 1 for Whirlpool
Who does AI mention more?
Bradford White, mentioned in 4 of 5 answers, Whirlpool in 0
Who does AI recommend more?
Bradford White, the only one of the two named
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Top gas water heater brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bradford White was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Whirlpool did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rheem1st- Bradford White2nd
Rinnai3rd
Whirlpool–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rheem5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bradford White4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rinnai3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whirlpool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gas water heater brands
5 answers
Asked ChatGPT
“Which gas water heater brand should I go to?”
Asked ChatGPT
“What are the best gas water heater brands?”
Asked ChatGPT
“What's the best gas water heater brand for a family home?”
Searched Google, AI Overview
“best gas water heater”
Searched Google, AI Overview
“gas hot water heater”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bradford White or Whirlpool more popular in search?
This chart shows how often people search Google for Bradford White and Whirlpool by name. Each line represents a brand's share of searches for all four gas water heater brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bradford White, Whirlpool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rheem | Rinnai | Bradford White | Whirlpool |
|---|---|---|---|---|
| Oct 2025 | 42.1% | 42.1% | 15.4% | 0.34% |
| Nov 2025 | 42.1% | 42.1% | 15.4% | 0.27% |
| Dec 2025 | 42.1% | 42.1% | 15.4% | 0.34% |
| Jan 2026 | 37.3% | 45.7% | 16.7% | 0.3% |
| Feb 2026 | 42.1% | 42.1% | 15.4% | 0.34% |
| Mar 2026 | 42.1% | 42.1% | 15.4% | 0.27% |
| Apr 2026 | 42.2% | 42.2% | 15.4% | 0.22% |
| May 2026 | 43.4% | 43.4% | 13% | 0.23% |
| Jun 2026 | 43.4% | 43.4% | 13% | 0.23% |
| Jul 2026 | 47.1% | 38.5% | 14.1% | 0.25% |
| Aug 2026 | 43.4% | 43.4% | 13% | 0.23% |
| Sep 2026 | 40.8% | 40.8% | 18.3% | 0.22% |
How has the Bradford White and Whirlpool comparison changed over the last 12 months?
3 findings
- Bradford White was ahead of Whirlpool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bradford White’s share of searches among gas water heater brands worldwide moved from 15.4% to 18.3%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Whirlpool’s share of searches among gas water heater brands worldwide moved from 0.34% to 0.22%, and its estimated monthly branded searches moved from 590 to 320.
How did search popularity change for gas water heater brands worldwide in September 2026?
2 changes
In September 2026, Bradford White gained share of searches among gas water heater brands worldwide, from 13% to 18.3%.
Estimated monthly branded searches for Whirlpool worldwide fell 45.8% over 12 measured months, from 590 to 320 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bradford White’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bradford White
1 branded search term
- bradford white
Whirlpool
1 branded search term
- whirlpool gas water heater
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