Brandwave

How popular isBradford White?

In September 2026, people searched for Bradford White by name about 27,100 times worldwide, about the same as the previous year. These searches made up 18.3% of all global gas water heater brand searches, placing Bradford White third out of four brands. When we asked both ChatGPT and Google AI Overviews about gas water heater brands, Bradford White appeared in four of the five answers and was the second most recommended of the four.

Search and AI answers in September 2026

Bradford White is the third most searched of 4 competitors and the second most recommended in AI answers.

  1. RheemShare of searches 40.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. RinnaiShare of searches 40.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Bradford WhiteShare of searches 18.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. WhirlpoolShare of searches 0.22%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top gas water heater brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bradford White was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bradford White is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rheem1st
  2. Bradford White2nd
  3. Rinnai3rd
  4. Whirlpool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rheem5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bradford White4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rinnai3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas water heater brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which gas water heater brands compete with Bradford White?

Bradford White against gas water heater brands worldwide, by month

Share of searches by month for Rheem, Rinnai, Bradford White. The figures are in the table below the chart.

View monthly share of searches table
MonthRheemRinnaiBradford WhiteWhirlpool
Oct 202542.1%42.1%15.4%0.34%
Nov 202542.1%42.1%15.4%0.27%
Dec 202542.1%42.1%15.4%0.34%
Jan 202637.3%45.7%16.7%0.3%
Feb 202642.1%42.1%15.4%0.34%
Mar 202642.1%42.1%15.4%0.27%
Apr 202642.2%42.2%15.4%0.22%
May 202643.4%43.4%13%0.23%
Jun 202643.4%43.4%13%0.23%
Jul 202647.1%38.5%14.1%0.25%
Aug 202643.4%43.4%13%0.23%
Sep 202640.8%40.8%18.3%0.22%

  1. 1.Rheem

    40.8%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  2. 2.Rinnai

    40.8%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  3. 3.Bradford White

    18.3%

    Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +5.2 points.

  4. 4.Whirlpool

    0.22%

    Held 4th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.

Compare popularity between Bradford White and its closest rivals

Every comparison with Bradford White

5 comparisons

How has branded search demand for Bradford White changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bradford White worldwide held steady at 27.1K.
  • Across the 12 months ending September 2026, Bradford White’s share of searches among gas water heater brands worldwide increased from 15.4% to 18.3%.
  • Across the 12 months ending September 2026, Bradford White’s share of searches among gas water heater brands worldwide peaked at 18.3% in September 2026 and was lowest at 13% in May 2026.

How did search popularity change for gas water heater brands worldwide in September 2026?

4 changes

  1. In September 2026, Bradford White gained share of searches among gas water heater brands worldwide, from 13% to 18.3%.

  2. In September 2026, Rheem lost share of searches among gas water heater brands worldwide, from 43.4% to 40.8%.

  3. In September 2026, Rinnai lost share of searches among gas water heater brands worldwide, from 43.4% to 40.8%.

  4. Estimated monthly branded searches for Whirlpool worldwide fell 45.8% over 12 measured months, from 590 to 320 in September 2026.

How are Bradford White’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bradford White’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bradford white

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How the Brand Demand Index is measured

Where does Bradford White compete?

Bradford White is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Heat pump water heating brands4th of 511.1%Show ranking
Gas water heater brands3rd of 418.3%Shown above
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