Bradford White vs Stiebel Eltron:Which is more popular?
In September 2026, Stiebel Eltron had more branded searches than Bradford White among heat pump water heating brands worldwide. Stiebel Eltron had about 74,000 branded searches, while Bradford White had 27,100. Stiebel Eltron made up 30.3% of all heat pump water heating brand searches we track, and Bradford White accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about heat pump water heating brands, Bradford White appeared in three of the five answers and Stiebel Eltron in one. Bradford White was mentioned before Stiebel Eltron in every answer that named either.
Who do people search for more?
Stiebel Eltron, about 3 searches for every 1 for Bradford White
Who does AI mention more?
Bradford White, mentioned in 3 of 5 answers, Stiebel Eltron in 1
Who does AI recommend more?
Bradford White, named ahead of Stiebel Eltron in 3 of 3 answers
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Top heat pump water heating brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bradford White was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stiebel Eltron was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bradford White was listed before Stiebel Eltron in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rheem1st
A. O. Smith2nd- Bradford White3rd
- Stiebel Eltron4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rheem5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- A. O. Smith4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bradford White3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stiebel Eltron1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about heat pump water heating brands
5 answers
Asked ChatGPT
“Which heat pump water heating brand should I buy?”
Asked ChatGPT
“What are the best heat pump water heating brands?”
Asked ChatGPT
“What's the best heat pump water heating brand for efficient hot water?”
Searched Google, AI Overview
“heat pump water heater”
Searched Google, AI Overview
“hot water heat pump”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bradford White or Stiebel Eltron more popular in search?
This chart shows how often people search Google for Bradford White and Stiebel Eltron by name. Each line represents a brand's share of searches for all five heat pump water heating brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stiebel Eltron, Bradford White. The figures are in the table below the chart.
View monthly share of searches table
| Month | A. O. Smith | Stiebel Eltron | Rheem | Bradford White |
|---|---|---|---|---|
| Oct 2025 | 34.5% | 30.9% | 25.3% | 9.3% |
| Nov 2025 | 34.5% | 30.9% | 25.3% | 9.3% |
| Dec 2025 | 38.6% | 26% | 26% | 9.5% |
| Jan 2026 | 33.6% | 33.6% | 22.6% | 10.1% |
| Feb 2026 | 32% | 32.1% | 26.3% | 9.6% |
| Mar 2026 | 32% | 32.1% | 26.3% | 9.6% |
| Apr 2026 | 32.1% | 28.7% | 28.7% | 10.5% |
| May 2026 | 32.7% | 29.3% | 29.3% | 8.8% |
| Jun 2026 | 32.7% | 29.3% | 29.3% | 8.8% |
| Jul 2026 | 32.7% | 29.3% | 29.3% | 8.8% |
| Aug 2026 | 32.7% | 29.3% | 29.3% | 8.8% |
| Sep 2026 | 33.8% | 30.3% | 24.8% | 11.1% |
How has the Bradford White and Stiebel Eltron comparison changed over the last 12 months?
3 findings
- Stiebel Eltron was ahead of Bradford White in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bradford White’s share of searches among heat pump water heating brands worldwide moved from 9.3% to 11.1%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Stiebel Eltron’s share of searches among heat pump water heating brands worldwide moved from 30.9% to 30.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for heat pump water heating brands worldwide in September 2026?
2 changes
In September 2026, Stiebel Eltron overtook Rheem to rank 2nd among heat pump water heating brands worldwide, with 30.3% of the searches.
In September 2026, Bradford White gained share of searches among heat pump water heating brands worldwide, from 8.8% to 11.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bradford White’s and Stiebel Eltron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bradford White
1 branded search term
- bradford white
Stiebel Eltron
1 branded search term
- stiebel eltron
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