Brandwave

How popular isStiebel Eltron in search?

In August 2026, there were an estimated 74K branded searches for Stiebel Eltron worldwide which is down 18.2% over the last 11 months. Stiebel Eltron holds 19.3% estimated Share of Search among heat pump water heating brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bosch53.7%
  2. Rheem19.3%
  3. Stiebel Eltron19.3%
  4. Reclaim.ai7.7%
  5. SandenTherm—
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Which heat pump water heating brands compete with Stiebel Eltron?

Stiebel Eltron against heat pump water heating brands worldwide, by month

Share of Search by month for Bosch, Rheem, Stiebel Eltron, Reclaim.ai. The figures are in the table below the chart.

View monthly share of search table
MonthBoschRheemStiebel EltronReclaim.aiSandenTherm
Oct 202549.8%17.8%21.7%10.7%—
Nov 202545.1%19.5%23.8%11.7%—
Dec 202548.2%20.8%20.8%10.2%—
Jan 202641.9%18%26.8%13.2%—
Feb 202641.3%21.7%26.5%10.6%—
Mar 202645%19.5%23.8%11.7%—
Apr 202647.1%20.4%20.4%12.2%—
May 202649%21.2%21.2%8.5%—
Jun 202650.4%21.9%21.9%5.9%—
Jul 202650.4%21.9%21.9%5.9%—
Aug 202653.7%19.3%19.3%7.7%—
Sep 2026—————
  1. 1.Bosch

    53.7%

    Held 1st. 206K estimated branded searches, +21.2% vs prior month. Share +3.4 points.

  2. 2.Rheem

    19.3%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -2.6 points.

  3. Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -2.6 points.

  4. Held 4th. 29.6K estimated branded searches, +49.5% vs prior month. Share +1.9 points.

  5. —.SandenTherm

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Stiebel Eltron and its closest rivals

How has branded search demand for Stiebel Eltron changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Stiebel Eltron worldwide fell from 90.5K to 74K.
  • Across the 11 months ending August 2026, Stiebel Eltron’s estimated Share of Search among heat pump water heating brands worldwide decreased from 21.7% to 19.3%.
  • Across the 11 months ending August 2026, Stiebel Eltron’s estimated Share of Search among heat pump water heating brands worldwide peaked at 26.8% in January 2026 and was lowest at 19.3% in August 2026.
  • Across the 11 months ending August 2026, Stiebel Eltron fell from 2nd to 3rd among heat pump water heating brands worldwide.

How did search popularity change for heat pump water heating brands worldwide in August 2026?

  1. In August 2026, Bosch gained estimated Share of Search among heat pump water heating brands worldwide, from 50.4% to 53.7%.

  2. In August 2026, Reclaim.ai gained estimated Share of Search among heat pump water heating brands worldwide, from 5.9% to 7.7%.

  3. In August 2026, Rheem lost estimated Share of Search among heat pump water heating brands worldwide, from 21.9% to 19.3%.

  4. In August 2026, Stiebel Eltron lost estimated Share of Search among heat pump water heating brands worldwide, from 21.9% to 19.3%.

Where does Stiebel Eltron compete?

Stiebel Eltron is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hot water brands4th of 517.2%Show ranking
Heat pump water heating brands3rd of 519.3%Shown above

How is Stiebel Eltron measured?

Brandwave collects information about searches that people make online using Stiebel Eltron’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • stiebel eltron

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How the Brand Demand Index is measured

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