How popular isStiebel Eltron in search?
In August 2026, there were an estimated 74K branded searches for Stiebel Eltron worldwide which is down 18.2% over the last 11 months. Stiebel Eltron holds 19.3% estimated Share of Search among heat pump water heating brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bosch53.7%Rheem19.3%
Stiebel Eltron19.3%
Reclaim.ai7.7%- SandenTherm—
Follow Stiebel Eltron and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which heat pump water heating brands compete with Stiebel Eltron?
Share of Search by month for Bosch, Rheem, Stiebel Eltron, Reclaim.ai. The figures are in the table below the chart.
View monthly share of search table
| Month | Bosch | Rheem | Stiebel Eltron | Reclaim.ai | SandenTherm |
|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 17.8% | 21.7% | 10.7% | — |
| Nov 2025 | 45.1% | 19.5% | 23.8% | 11.7% | — |
| Dec 2025 | 48.2% | 20.8% | 20.8% | 10.2% | — |
| Jan 2026 | 41.9% | 18% | 26.8% | 13.2% | — |
| Feb 2026 | 41.3% | 21.7% | 26.5% | 10.6% | — |
| Mar 2026 | 45% | 19.5% | 23.8% | 11.7% | — |
| Apr 2026 | 47.1% | 20.4% | 20.4% | 12.2% | — |
| May 2026 | 49% | 21.2% | 21.2% | 8.5% | — |
| Jun 2026 | 50.4% | 21.9% | 21.9% | 5.9% | — |
| Jul 2026 | 50.4% | 21.9% | 21.9% | 5.9% | — |
| Aug 2026 | 53.7% | 19.3% | 19.3% | 7.7% | — |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.7% | 206K | +21.2% | +3.4 points | |
| 2, held 2nd | 19.3% | 74K | 0% | -2.6 points | |
| 3, held 3rd | 19.3% | 74K | 0% | -2.6 points | |
| 4, held 4th | 7.7% | 29.6K | +49.5% | +1.9 points | |
| —, not measured this month | — | — | — | — |
1.
Bosch53.7%
Held 1st. 206K estimated branded searches, +21.2% vs prior month. Share +3.4 points.
2.
Rheem
19.3%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -2.6 points.
19.3%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -2.6 points.
7.7%
Held 4th. 29.6K estimated branded searches, +49.5% vs prior month. Share +1.9 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Stiebel Eltron and its closest rivals
Every comparison with Stiebel Eltron
5 comparisons
How has branded search demand for Stiebel Eltron changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Stiebel Eltron worldwide fell from 90.5K to 74K.
- Across the 11 months ending August 2026, Stiebel Eltron’s estimated Share of Search among heat pump water heating brands worldwide decreased from 21.7% to 19.3%.
- Across the 11 months ending August 2026, Stiebel Eltron’s estimated Share of Search among heat pump water heating brands worldwide peaked at 26.8% in January 2026 and was lowest at 19.3% in August 2026.
- Across the 11 months ending August 2026, Stiebel Eltron fell from 2nd to 3rd among heat pump water heating brands worldwide.
How did search popularity change for heat pump water heating brands worldwide in August 2026?
4 changes

In August 2026, Bosch gained estimated Share of Search among heat pump water heating brands worldwide, from 50.4% to 53.7%.

In August 2026, Reclaim.ai gained estimated Share of Search among heat pump water heating brands worldwide, from 5.9% to 7.7%.
In August 2026, Rheem lost estimated Share of Search among heat pump water heating brands worldwide, from 21.9% to 19.3%.

In August 2026, Stiebel Eltron lost estimated Share of Search among heat pump water heating brands worldwide, from 21.9% to 19.3%.
Where does Stiebel Eltron compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hot water brands | 4th of 5 | 17.2% | Show ranking |
| Heat pump water heating brands | 3rd of 5 | 19.3% | Shown above |
How is Stiebel Eltron measured?
Brandwave collects information about searches that people make online using Stiebel Eltron’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- stiebel eltron
Do you work for Stiebel Eltron? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Stiebel Eltron your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.