Brandwave

How popular isBradford White?

In September 2026, people searched for Bradford White by name about 27,100 times worldwide, about the same as the previous year. These searches made up 11.1% of all global heat pump water heating brand searches, placing Bradford White fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about heat pump water heating brands, Bradford White appeared in three of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Bradford White is the fourth most searched of 5 competitors and the third most recommended in AI answers.

  1. A. O. SmithShare of searches 33.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Stiebel EltronShare of searches 30.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. RheemShare of searches 24.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Bradford WhiteShare of searches 11.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. SandenThermShare of searches –Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top heat pump water heating brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bradford White was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bradford White is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rheem1st
  2. A. O. Smith2nd
  3. Bradford White3rd
  4. Stiebel Eltron4th
  5. SandenTherm–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rheem5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • A. O. Smith4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bradford White3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stiebel Eltron1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SandenTherm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heat pump water heating brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which heat pump water heating brands compete with Bradford White?

Bradford White against heat pump water heating brands worldwide, by month

Share of searches by month for A. O. Smith, Stiebel Eltron, Rheem, Bradford White. The figures are in the table below the chart.

View monthly share of searches table
MonthA. O. SmithStiebel EltronRheemBradford WhiteSandenTherm
Oct 202534.5%30.9%25.3%9.3%—
Nov 202534.5%30.9%25.3%9.3%—
Dec 202538.6%26%26%9.5%—
Jan 202633.6%33.6%22.6%10.1%—
Feb 202632%32.1%26.3%9.6%—
Mar 202632%32.1%26.3%9.6%—
Apr 202632.1%28.7%28.7%10.5%—
May 202632.7%29.3%29.3%8.8%—
Jun 202632.7%29.3%29.3%8.8%—
Jul 202632.7%29.3%29.3%8.8%—
Aug 202632.7%29.3%29.3%8.8%—
Sep 202633.8%30.3%24.8%11.1%—

  1. 1.A. O. Smith

    33.8%

    Held 1st. 82.6K estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Stiebel Eltron

    30.3%

    Moved from 3rd to 2nd. 74K estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Rheem

    24.8%

    Moved from 2nd to 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -4.5 points.

  4. 4.Bradford White

    11.1%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +2.3 points.

  5. —.SandenTherm

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Bradford White and its closest rivals

Every comparison with Bradford White

5 comparisons

How has branded search demand for Bradford White changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bradford White worldwide held steady at 27.1K.
  • Across the 12 months ending September 2026, Bradford White’s share of searches among heat pump water heating brands worldwide increased from 9.3% to 11.1%.
  • Across the 12 months ending September 2026, Bradford White’s share of searches among heat pump water heating brands worldwide peaked at 11.1% in September 2026 and was lowest at 8.8% in May 2026.

How did search popularity change for heat pump water heating brands worldwide in September 2026?

4 changes

  1. In September 2026, Stiebel Eltron overtook Rheem to rank 2nd among heat pump water heating brands worldwide, with 30.3% of the searches.

  2. In September 2026, Bradford White gained share of searches among heat pump water heating brands worldwide, from 8.8% to 11.1%.

  3. In September 2026, A. O. Smith gained share of searches among heat pump water heating brands worldwide, from 32.7% to 33.8%.

  4. In September 2026, Rheem lost share of searches among heat pump water heating brands worldwide, from 29.3% to 24.8%.

How are Bradford White’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bradford White’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bradford white

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How the Brand Demand Index is measured

Where does Bradford White compete?

Bradford White is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Heat pump water heating brands4th of 511.1%Shown above
Gas water heater brands3rd of 418.3%Show ranking
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