Brandwave

How popular isWhirlpool in search?

In August 2026, there were an estimated 1.1M branded searches for Whirlpool worldwide which is down 16.6% over the last 11 months. Whirlpool holds 31.9% estimated Share of Search among range hoods worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Electrolux44.5%
  2. Whirlpool31.9%
  3. Samsung12.5%
  4. Bosch6.1%
  5. Miele4.1%
  6. Fisher & Paykel0.81%
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Which range hoods compete with Whirlpool?

Whirlpool against range hoods worldwide, by month

Share of Search by month for Electrolux, Whirlpool, Samsung, Bosch, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxWhirlpoolSamsungBoschMieleFisher & Paykel
Oct 202541.7%35.9%12.6%5.8%3.1%0.93%
Nov 202552.2%29.1%10%4%3.9%0.77%
Dec 202544.5%32.9%11.8%5.1%5%0.81%
Jan 202642.5%36.5%11.2%4.9%3.9%0.94%
Feb 202641.8%35.7%12.9%4.8%3.9%0.93%
Mar 202645.6%32.6%11.4%5.2%4.2%1%
Apr 202644.1%36.4%10.3%5%3.3%0.8%
May 202644.5%35.8%10.4%5.1%3.4%0.81%
Jun 202644.5%35.8%10.4%5.1%3.3%0.81%
Jul 202638.8%39.4%12%5.4%3.6%0.87%
Aug 202644.5%31.9%12.5%6.1%4.1%0.81%
Sep 2026——————

  1. 1.Electrolux

    44.5%

    Moved from 2nd to 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.7 points.

  2. 2.Whirlpool

    31.9%

    Moved from 1st to 2nd. 1.1M estimated branded searches, -13.1% vs prior month. Share -7.4 points.

  3. 3.Samsung

    12.5%

    Held 3rd. 422K estimated branded searches, +12% vs prior month. Share +0.5 points.

  4. 4.Bosch

    6.1%

    Held 4th. 206K estimated branded searches, +21.2% vs prior month. Share +0.7 points.

  5. 5.Miele

    4.1%

    Held 5th. 138K estimated branded searches, +22.5% vs prior month. Share +0.5 points.

  6. 6.Fisher & Paykel

    0.81%

    Held 6th. 27.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Whirlpool and its closest rivals

Every comparison with Whirlpool

How has branded search demand for Whirlpool changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Whirlpool worldwide fell from 1.3M to 1.1M.
  • Across the 11 months ending August 2026, Whirlpool’s estimated Share of Search among range hoods worldwide decreased from 35.9% to 31.9%.
  • Across the 11 months ending August 2026, Whirlpool’s estimated Share of Search among range hoods worldwide peaked at 39.4% in July 2026 and was lowest at 29.1% in November 2025.

How did search popularity change for range hoods worldwide in August 2026?

  1. In August 2026, Electrolux overtook Whirlpool to take the highest estimated Share of Search among range hoods worldwide, at 44.5%.

  2. In August 2026, Bosch gained estimated Share of Search among range hoods worldwide, from 5.4% to 6.1%.

  3. In August 2026, Samsung gained estimated Share of Search among range hoods worldwide, from 12% to 12.5%.

  4. In August 2026, Miele gained estimated Share of Search among range hoods worldwide, from 3.6% to 4.1%.

  5. In August 2026, Whirlpool lost estimated Share of Search among range hoods worldwide, from 39.4% to 31.9%.

  6. Estimated monthly branded searches for Fisher & Paykel worldwide fell 18% over 11 measured months, from 33.3K to 27.3K in August 2026.

Where does Whirlpool compete?

Whirlpool is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Range hoods2nd of 631.9%Shown above
Laundry appliance brands1st of 539.9%Show ranking

How is Whirlpool measured?

Brandwave collects information about searches that people make online using Whirlpool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • washing machine whirlpool
  • whirlpool
  • whirlpool com
  • whirlpool washer
  • whirlpool washing machine

Do you work for Whirlpool? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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