Beko vs Whirlpool:Which is searched more?
In September 2026, Whirlpool had more branded searches than Beko among washing machine brands worldwide. Whirlpool was estimated to have 1.1M branded searches compared to Beko’s 450K, and held a 16.5% Share of Search versus Beko’s 7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Beko or Whirlpool?
Compare the washing machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Whirlpool, Beko. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Smeg | Whirlpool | Midea | Haier | Beko | LG | Samsung | Bosch | Miele | Westinghouse | Fisher & Paykel |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.4% | 16.9% | 18.3% | 6.4% | 8.3% | 7.8% | 7.4% | 6.4% | 2.9% | 1.6% | 1.9% | 0.47% |
| Nov 2025 | 28.7% | 17.7% | 15.9% | 5.8% | 7.2% | 7% | 5.7% | 5.5% | 2.2% | 2.2% | 1.7% | 0.42% |
| Dec 2025 | 21.6% | 19.7% | 15.9% | 6.5% | 9.5% | 7.9% | 6.3% | 5.7% | 2.4% | 2.4% | 1.6% | 0.39% |
| Jan 2026 | 21% | 19.5% | 18% | 6.3% | 8.2% | 7.7% | 7.3% | 5.6% | 2.4% | 1.9% | 1.5% | 0.46% |
| Feb 2026 | 20.5% | 18.8% | 17.5% | 6.2% | 8% | 7.6% | 8.6% | 6.3% | 2.3% | 1.9% | 1.8% | 0.46% |
| Mar 2026 | 22.8% | 17% | 16.2% | 6.8% | 8.5% | 6.8% | 9.3% | 5.7% | 2.6% | 2.1% | 1.7% | 0.5% |
| Apr 2026 | 23.2% | 15% | 19.1% | 7% | 10.2% | 7% | 6.7% | 5.4% | 2.6% | 1.7% | 1.7% | 0.42% |
| May 2026 | 23% | 14.8% | 18.4% | 8.4% | 10.1% | 6.9% | 6.6% | 5.4% | 2.6% | 1.7% | 1.7% | 0.41% |
| Jun 2026 | 22.1% | 12.4% | 17.7% | 12.1% | 9.7% | 8.1% | 6.4% | 5.2% | 2.5% | 1.7% | 1.6% | 0.4% |
| Jul 2026 | 18.5% | 15% | 18.7% | 12.5% | 8.5% | 8.3% | 6.5% | 5.7% | 2.6% | 1.7% | 1.7% | 0.41% |
| Aug 2026 | 22.7% | 15.6% | 16.2% | 10.2% | 7.2% | 6.8% | 7.7% | 6.4% | 3.1% | 2.1% | 1.7% | 0.41% |
| Sep 2026 | 23.5% | 18.1% | 16.5% | 8.6% | 7.5% | 7% | 6.7% | 5.5% | 2.6% | 1.8% | 1.7% | 0.42% |
How has the Beko and Whirlpool comparison changed over the last 12 months?
3 findings
- Whirlpool was ahead of Beko in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beko’s estimated Share of Search among washing machine brands worldwide moved from 7.8% to 7%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Whirlpool’s estimated Share of Search among washing machine brands worldwide moved from 18.3% to 16.5%, and its estimated monthly branded searches moved from 1.3M to 1.1M.
How did search popularity change for washing machine brands worldwide in September 2026?
3 changes
In September 2026, Smeg overtook Whirlpool to rank 2nd among washing machine brands worldwide, with 18.1% estimated Share of Search.
In September 2026, Beko rose from 7th to 6th among washing machine brands worldwide.
Estimated monthly branded searches for Whirlpool worldwide fell 17.7% over 12 measured months, from 1.3M to 1.1M in September 2026.
Other head-to-heads among washing machine brands
How each brand is measured
Brandwave collects information about searches that people make online using Beko’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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