Brandwave

How popular isWhirlpool?

In September 2026, people searched for Whirlpool by name about 1.4 million times worldwide, a 16.2% decrease from the previous year. These searches made up 15.3% of all global home appliance brand searches, placing Whirlpool third out of 13 brands. When we asked both ChatGPT and Google AI Overviews about home appliance brands, Whirlpool appeared in all answers and was the third most recommended of the 13.

Search and AI answers in September 2026

Whirlpool is the third most searched of 13 competitors and the third most recommended in AI answers.

  1. ElectroluxShare of searches 27.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. SmegShare of searches 19%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. WhirlpoolShare of searches 15.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. BekoShare of searches 8.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. LGShare of searches 7.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th

+8 more

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Top home appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Whirlpool appeared in all five answers. Whirlpool is the third most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. GE Appliances2nd
  3. Whirlpool3rd
  4. LG4th
  5. Electrolux5th
  6. Frigidaire6th
  7. Miele7th
  8. Samsung8th
  9. Fisher & Paykel8th
  10. Smeg–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Whirlpool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GE Appliances5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about home appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which home appliance brands compete with Whirlpool?

Whirlpool against home appliance brands worldwide, by month

Share of searches by month for Electrolux, Smeg, Whirlpool, Beko, LG, Haier, Frigidaire, Samsung, Miele, GE Appliances, Westinghouse. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegWhirlpoolBekoLGHaierFrigidaireSamsungMieleGE AppliancesWestinghouseFisher & PaykelBosch
Oct 202525.3%17.7%16.9%9.3%8%7.6%5.1%2.5%1.9%2.3%2.3%0.56%0.53%
Nov 202532.7%17.8%14.6%8%5.8%6.6%4.4%2.7%2.4%2%2%0.48%0.55%
Dec 202525.6%20.5%14.1%9.4%6.7%9.4%4.2%2.6%2.8%1.9%1.9%0.46%0.54%
Jan 202624.6%20.1%16.4%9%7.7%7.4%4.9%2.5%2.2%2.2%1.8%0.54%0.52%
Feb 202623.7%19.5%16%8.7%9.2%7.1%4.8%3.4%2.2%2.1%2.1%0.53%0.61%
Mar 202626.3%17.7%14.4%7.9%10%7.9%5.3%3.1%2.4%1.9%1.9%0.58%0.55%
Apr 202627.1%15.5%18.1%8.1%7.1%9.9%4.4%2.7%2%2%2%0.49%0.48%
May 202626.9%15.3%17.9%8.1%7%9.9%5.4%2.7%2%2%2%0.49%0.48%
Jun 202627%13.2%18%9.9%7%9.9%5.4%2.7%2%2%2%0.49%0.46%
Jul 202622.8%16.5%18.7%10.3%7.3%8.4%5.6%3.3%2.1%2.1%2.1%0.51%0.57%
Aug 202627.8%16.6%15.2%8.3%8.7%6.8%5.6%3.2%2.5%2%2%0.5%0.57%
Sep 202627.9%19%15.3%8.4%7.2%6.8%5.6%2.8%2.1%2%2%0.5%0.48%

  1. 1.Electrolux

    27.9%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Smeg

    19%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +2.4 points.

  3. 3.Whirlpool

    15.3%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Beko

    8.4%

    Moved from 5th to 4th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.LG

    7.2%

    Moved from 4th to 5th. 386K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  6. 6.Haier

    6.8%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Frigidaire

    5.6%

    Held 7th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Samsung

    2.8%

    Held 8th. 151K estimated branded searches, -14.2% vs prior month. Share -0.5 points.

  9. 9.Miele

    2.1%

    Held 9th. 111K estimated branded searches, -18.4% vs prior month. Share -0.5 points.

  10. 10.GE Appliances

    2%

    Held 10th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Westinghouse

    2%

    Held 11th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Fisher & Paykel

    0.5%

    Moved from 13th to 12th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Bosch

    0.48%

    Moved from 12th to 13th. 25.8K estimated branded searches, -16% vs prior month. Share -0.1 points.

Compare popularity between Whirlpool and its closest rivals

Every comparison with Whirlpool

26 comparisons

How has branded search demand for Whirlpool changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Whirlpool worldwide fell from 1.7M to 1.4M.
  • Across the 12 months ending September 2026, Whirlpool’s share of searches among home appliance brands worldwide decreased from 16.9% to 15.3%.
  • Across the 12 months ending September 2026, Whirlpool’s share of searches among home appliance brands worldwide peaked at 18.7% in July 2026 and was lowest at 14.1% in December 2025.

How did search popularity change for home appliance brands worldwide in September 2026?

6 changes

  1. In September 2026, Smeg gained share of searches among home appliance brands worldwide, from 16.6% to 19%.

  2. In September 2026, LG lost share of searches among home appliance brands worldwide, from 8.7% to 7.2%.

  3. In September 2026, Beko rose from 5th to 4th among home appliance brands worldwide.

  4. In September 2026, Fisher & Paykel rose from 13th to 12th among home appliance brands worldwide.

  5. In September 2026, Bosch fell from 12th to 13th among home appliance brands worldwide.

  6. Estimated monthly branded searches for GE Appliances worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are Whirlpool’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Whirlpool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • washing machine whirlpool
  • whirlpool
  • whirlpool counter depth refrigerator
  • whirlpool deep freezer
  • whirlpool double wall oven
  • whirlpool freestanding gas range
  • whirlpool fridge
  • whirlpool front load washer
  • whirlpool gas dryer
  • whirlpool gas stove
  • whirlpool gas water heater
  • whirlpool induction stove
  • whirlpool oven
  • whirlpool range
  • whirlpool range hoods
  • whirlpool refrigerator
  • whirlpool refrigerator double door
  • whirlpool washer
  • whirlpool washing machine

Do you work for Whirlpool? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Whirlpool compete?

Whirlpool is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fridge brands8th of 145.1%Show ranking
Home appliance brands3rd of 1315.3%Shown above
Washing machine brands13th of 140.16%Show ranking
Oven brands7th of 100.77%Show ranking
Double wall oven brands8th of 90.31%Show ranking
Front load washer brands5th of 61.2%Show ranking
Range hoods5th of 90.58%Show ranking
Laundry appliance brands3rd of 715.6%Show ranking
Deep freezer brands5th of 50.07%Show ranking
Freestanding gas range brands5th of 50.02%Show ranking
Counter depth refrigerator brands6th of 71.1%Show ranking
Induction stove brands6th of 70.95%Show ranking
Refrigerator double door brands3rd of 56.1%Show ranking
Gas dryer brands4th of 44%Show ranking
Gas stove brands4th of 55.9%Show ranking
Gas water heater brands4th of 40.22%Show ranking
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